42 Intriguing Gems From The Depths Of Amazon
A limited edition (!!) Eos Marshmallow "Super Balm" lip treatment from the brand's "secret menu" so good that reviewers say it's better than Carmex for healing and better than Summer Fridays for quality. Lip care that also tastes like you're perpetually eating a s'more for less than $6?? My friends, life is good.
An Airplane Pocket tray cover that slides seamlessly over an airplane tray to create an instant, deeply convenient hub — this comes with a number of pockets so you can keep track of all your devices, snacks, and other odds and ends without rooting around for them in the gross back pocket or your carry-on the whole flight. Bonus: This bb is an excellent way to prevent touching a germ-y tray, and it's fully machine washable.
A two-in-one nausea relief inhaler designed to work FAST on spontaneous nausea, motion sickness, morning sickness, and general queasiness (having a human body is hard). You can either use it as a scent inhaler or rub it directly on the tip of your nose for relief.
A set of limited edition Band-Aids with retro flower patterns so the next time you get a little ouch, you can be like, "wound care, but make it fashion."
A cap-sleeve tank top giving "muscle tee, but make it dainty." This is a perfect go-to for days when it's sweltering hot and you want to keep it as breezy, chic, and minimalist as possible. Psst — it even has an underarm panel so your bra doesn't show!
A set of espresso martini instant cocktail tea bags — all the sophistication of tea, the zing! of coffee, and the 😜 of a cheeky cocktail. All you have to do is add three ounces of cold water, 1.5 ounces of hard liquor, and the tea sachet into a glass, and you'll have a delicious (far more AFFORDABLE!!) cocktail in one minutes.
Medicube Turmeric Overnight Wrapping Peel Off Mask, which has already made itself a TikTok sensation — unsurprising, since the K-Beauty brand Medicube knocks it out of the park again and again. This mask goes on before bed and uses hydrolyzed collagen, vitamin C, and turmeric to help even out skin tone and improve elasticity.
A mini Bob Ross paint-by-numbers kit for anyone on their "happy accidents" beat — this itty bitty set comes with everything you need to create three tiny masterpieces of your very own.
A set of Tide Sink Packs you can use to do laundry right in the sink, whether you're traveling or need to get some items clean in a quick pinch. Now the WHOLE WORLD is your laundry machine!!
A pair of cheerful, super lightweight boxer-style shorts so comfy and adorable that you are about to put your denim shorts on notice for the rest of the year — especially since these are a MUCH cheaper alternative to the $98 Reformation version.
A light up solar frog figurine for your garden or porch so when you come home from that "just one drink" dinner past midnight, this croaky lil' fella can lovingly judge you for it.
An SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF.
A cult-favorite Creamy Coconut fragrance rollerball from the TikTok-famous small business brand Kuumba Made, known for its luxury scents at ridiculously affordable prices. Reviewers especially love how ~beachy~ and long-lasting this sweet but elevated fragrance feels and how nicely it plays with other scents!
A reversible vintage-inspired floral bathing suit with adjustable, oh-so-sweet bow straps that are almost too cute to exist. Like, spare some cuteness for the rest of the beach, will you??
A super effective and strangely whimsical foaming drain cleaner for anyone who wants to make cleaning a whole aesthetic. This gentle but powerful foam pulls up gunk and cleans out drains in sinks, bathtubs, and floor drains, helping prevent plumbing issues and making everything smell ~squeaky clean~.
A genius 2-in-1 knife and cutting board perfect for all your quick chopping needs that don't require a whole production of cutting boards. This scissor-like contraption lets you slice against a flat surface for easier use, then slide your veggies into a bowl or on top of a dish in a flash.
A reviewer-beloved sparkling crystal suncatcher that's an investment in lifting your spirits every day — now you can come home to soft rainbow lights cast all over your entryway, turning your home into a magical realm as effervescent and lovely as you.
A Grim Steeper silicone tea infuser to remind you that life is, in fact, too short to skip on your delicious morning cuppa.
A collagen coating hair rinse that kicks ordinary conditioners to the curb — this mix of collagen, vitamin E, ceramide, and natural seed oils so thoroughly moisturizes, smooths, and strengthens hair that reviewers compare it to expensive salon brands. If you are dealing with frizziness or dryness, this might be your new holy grail!
Lip Smacker Rolly Lip Gloss so cooling, so silky smooth, and so darn nostalgic that you'll want to try one in every fruity flavor — just don't come crying to me when you accidentally fall into a time machine and wake up in a Backstreet Boys video.
A set of hair-tie bracelets designed to look like *actual* jewelry, so you won't be kicking yourself when you realize you left a hair tie on your wrist for every photo.
A square-neck compressive body suit that's basically 10 outfits in one — you can rock it solo, wear it as a bodysuit tucked into jeans, or pair it with a hoodie or a jacket. Go, little base layer, gooooo!
A set of book-shaped sponges, aka what happens when Cinderella and Belle collaborate on your birthday gift.
A set of golden tennis bracelets giving ~quiet luxury~ vibes at "I want to pay rent this month" prices. Reviewers especially love these mix-and-match sets because they look like expensive versions from iconic brands!
Deeptalk, a compact three-year prompted gratitude journal loaded with quick, gentle check-in prompts that won't overwhelm you like a lot of other journals. It's undated, so you can start it any day you want, and then as the years pass you can reflect on how your mindsets are changing and evolving over time.
A double-sided cutting board *and* defrosting board with enough capabilities to make your lil' brain spin. One side of the board is made with food-grade stainless steel for cutting meat while the other is made with wheat straw for cutting fruits and veggies, helping save cutting board space and preventing cross-contamination. But reviewers also note that the stainless-steel side is *excellent* for defrosting meat faster, and the built-in garlic grinder on the wheat straw side is also a handy little time saver!
A cheeky pair of double-buckle slides that look like what happens when a Birkenstock from the 2000s falls in love with a jelly sandal from the '90s in a forbidden time-crossed romance.
Cozy Europe, a reviewer-beloved adult coloring book for calm and de-stressing that will take you all over the globe while you color from the cozy perch on your couch. Psst — this is part of the iconic Comfy & Cozy Coloring Book series if you're looking for other options after you color through this one!
A set of ridiculously realistic-looking faux fern plants for some instant serotonin in your backyard or living space. Plant parenthood is nice, but faux plant parenthood is every bit as chic and a whoooole lot less of a time commitment 💅 .
A cheery little "Buttercup" butter maker so you can make delicious butter in less than five (!!) minutes and enter a cottagecore era unlike any you've ever known. Time to impress your friends by gifting them with small batch butters in garlic, honey, truffle, and all kiiiinds of flavors you haven't even fathomed yet.
A pair of luxe retro-style oval sunglasses giving Miu Miu vibes without the $489 price tag. The devil's in the chic details on this one, including the little gold embellishments on the sides and the nostalgic shape of the lenses, which are softer than the typical skinny oval lens.
An Italian Bergamot Body Bar from Cremo, aka the brand that went TikTok viral for its $10 Baccarat Rouge 540-inspired body wash (I am, in fact, a VERY large fan). This luxury body soap is so richly-layered, deeply hydrating, and gives such a satisfying lather that OOPS, you won't want use another version ever again.
Byoma Phyto-Mucin Glow Serum to give you a "glass skin"–worthy, plant-based alternative to snail mucin serum with all of the same plumping, hydrating benefits that strengthen your skin barrier and amp up your ~glow~. If you have ultra-sensitive skin, this base layer might just be your new hydration holy grail!
A supportive back pain relief pillow for side, stomach, *and* back sleepers with a firm, slight triangle bolster to give your joints and bones some immediate relief. Reviewers with sciatica and hip pain especially swear by this MVP (Most Valuable Pillow).
A rechargeable heated ice cream scoop to give your poor spoons and your biceps a BREAK!! You deserve the sweet bliss of ice cream without feeling like you just did a whole CrossFit workout to get it.
A crinkle cutter tool for veggies, fruit, potatoes, and cheese that not only makes meal prep a breeze, but makes certain foods more enticing for the picky eaters in the fam. Everyone knows a squiggly-shaped thing tastes better than a regular shape ... it's just science!
A chic under-the-cabinet banana hanger so easy to install that you'll wonder why you didn't free up all your counter space *YEARS* ago. Also digging the whole "bananas as decor" vibe here.
A shaker of Thin Mint seasoning you need to buy as a favor to all your taste buds immediately. Allow me to paint a picture for you: Thin Mint coffee, Thin Mint pudding, Thin Mint popcorn, Thin Mint anything your dessert gremlin heart desires.
A bone conduction Bluetooth pillow speaker that I'm not entirely unconvinced isn't witchcraft?? You can place it under your pillow so only *you* hear the sound projecting from it, so you can keep streaming content, listening to audiobooks, or even playing white noise and sleep sounds without disturbing anyone else in the room.
A vintage-style teddy mug so un-bear-ably cute that after you sip your coffee in it, you'll spend the whole day vibing like Paddington with a big smile on your face.
A sophisticated leakproof laptop lunch tote with some real "I've got my life together" energy that will make you feel like a deli sandwich super spy when you unzip the ~secret~ insulated compartment at work. This chic little number not only has plenty of room for your grub, but for your laptop, accessories, and all the other bits and bobs you need for a long day at work!
Nick's Keto Candy Bars for anyone with dietary restrictions to enjoy a scrumptious treat, and for anyone who wants to pack in extra fiber to get one heck of a delicious hack — each bar contains 28%–34% of the recommended daily fiber needs!
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7 hours ago
Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend
PARIS -- If any force dominated the global fashion industry this season — eclipsing fabric, form and even the wildest silhouettes — it was the spectacle of celebrity. In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event. Beyoncé and Jay-Z didn't just attend Louis Vuitton's blockbuster show — they became the show. As they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star. As the industry's spring season wraps up Sunday, it's clear: Fashion's global audience is focused less on what's worn and more on who's wearing it. This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before. 'It's about celebrity clickbait, and it's at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,' said Anna Barr, a fashion magazine editor who attended shows. Beyoncé's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn't in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star. The pop star's head-to-toe denim — custom Louis Vuitton by Pharrell Williams — wasn't just viral. Within 24 hours, clips of her arrival amassed millions of views on TikTok, outpacing even Louis Vuitton's own campaign content. When Williams presented her with a Speedy bag straight from the runway in the Paris dusk, the moment went viral — underlining that Beyoncé isn't just an attendee, but a face of Louis Vuitton's creative vision. But even as Beyoncé's look became the week's most shared image, her presence in Paris also sparked debate: a Buffalo Soldiers T-shirt she wore during her 'Cowboy Carter' tour ignited criticism from some Indigenous and Mexican communities, reminding the industry that every viral moment can be a flash point. This is the new dynamic of luxury: The most coveted runway seat is now in your hand, and what matters most isn't just what you see, but who you see wearing it. What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don't just stage shows — they produce spectacles. Williams, Louis Vuitton's showman-in-chief, turned his runway into a snakes-and-ladders fantasy with a guest list to match: Beyoncé, Jay-Z, K-pop royalty J-Hope and Jackson Wang, reggaeton star Karol G, and Hollywood names like Bradley Cooper and Mason Thames. Each arrival triggered waves of posts and stories — making the crowd as newsworthy as the collection itself. The modern runway has become a stage for celebrity, where the applause is measured in views and viral moments, and the line between performer and spectator disappears. No other force is shifting menswear trends faster than K-pop. This season, stars like J-Hope, Jackson Wang, GOT7's Bambam, and NCT's Yuta were everywhere, livestreaming shows and igniting fashion frenzies from Seoul to Sao Paulo. These idols are both tastemakers and trend translators, instantly transmitting what they see in Paris to millions of fans. Their attendance has become a commercial event in itself, driving the adoption of new styles on a global scale. Even the clothes themselves now chase celebrity. Beyoncé's ' Cowboy Carter ' moment and Louis Vuitton's nod to Western style sent cowboy hats, flared denim, and rhinestone shirts trending worldwide. Brands scramble to turn these viral moments into wearable trends — knowing that what Queen Bey wears in Paris will be copied in malls and on apps within weeks. 'We make fashion, but we're a house of travel,' Williams told reporters. In truth, it's the celebrity's journey through fashion that matters most. The old fashion cycle is gone. It's been said before. Where trends once took months to trickle down, now a celebrity-worn look can reach the high street soon after the show lights dim. TikTok and fast fashion brands move at the speed of the repost. At Hermès, even the discreet luxury of woven leather tees and wide trousers took on new meaning as athletes and music stars documented their attendance. Their posts quickly turn exclusive details into mass-market 'must-haves.' Shein and Temu, the global fast-fashion juggernauts, have weaponized the viral moment — turning celebrity sightings into shoppable trends worldwide, sometimes in a matter of hours. The result: What debuts on the Paris catwalk can show up in online shopping carts from Atlanta to Addis Ababa almost instantly. Beneath the celebrity glow, classic trends endure. Streetwear is still king, with oversized silhouettes, soft tailoring and activewear influences everywhere from Dior to Dolce & Gabbana. The Hermès 'cool city guy' and Dolce's pajama dressing — rumpled but rich — are direct answers to how men want to live and move now. But even these trends go mainstream through star power, not just design. The models might debut the look, but it's the front-row faces who make it stick. The celebrity ascendancy isn't just a front-row phenomenon — it's woven into the industry itself. When LVMH 's Bernard Arnault tapped Williams, a global pop icon, to lead Louis Vuitton menswear in 2023, it wasn't just a creative risk. It was a declaration that celebrity now runs the show. All this spectacle reflects a bigger shift. Fashion isn't just about what's in — it's about who's in the room, and who's watching. At Armani in Milan, at Saint Laurent in Paris, at every show, a galaxy of K-pop, Hollywood, and music stars now drive the narrative. For Gen Z and Alpha, the runway is no longer about aspiration — it's about participation, sharing, and living in the moment. The 'show' has become the product. In 2025, the hottest look in men's fashion isn't a garment — it's the spectacle. In the world's most-watched runway season, celebrity is the new couture, and every scroll puts you in the front row.
New York Post
18 hours ago
- New York Post
Beyoncé and Jay-Z steal the spotlight at Louis Vuitton's Paris Fashion Week show: ‘Queen Bey effect'
PARIS — If any force dominated the global fashion industry this season — eclipsing fabric, form and even the wildest silhouettes — it was the spectacle of celebrity. In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event. Beyoncé and Jay-Z didn't just attend Louis Vuitton's blockbuster show — they became the show. Advertisement 4 Beyoncé and Jay-Z at the Louis Vuitton Menswear Show in Paris on June 24, 2025. Photo byAs they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star. As the industry's spring season wraps up Sunday, it's clear: Fashion's global audience is focused less on what's worn and more on who's wearing it. Advertisement This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before. 'It's about celebrity clickbait, and it's at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,' said Anna Barr, a fashion magazine editor who attended shows. Beyoncé's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn't in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star. 4 Beyoncé wore a denim outfit seemingly inspired by her 'Cowboy Carter.' Photo byBeyoncé's denim look goes viral Advertisement The pop star's head-to-toe denim — custom Louis Vuitton by Pharrell Williams — wasn't just viral. Within 24 hours, clips of her arrival amassed millions of views on TikTok, outpacing even Louis Vuitton's own campaign content. When Williams presented her with a Speedy bag straight from the runway in the Paris dusk, the moment went viral — underlining that Beyoncé isn't just an attendee, but a face of Louis Vuitton's creative vision. But even as Beyoncé's look became the week's most shared image, her presence in Paris also sparked debate: a Buffalo Soldiers T-shirt she wore during her 'Cowboy Carter' tour ignited criticism from some Indigenous and Mexican communities, reminding the industry that every viral moment can be a flash point. 4 The singer also wore a cowboy hat to the Louis Vuitton show. Getty Images Advertisement This is the new dynamic of luxury: The most coveted runway seat is now in your hand, and what matters most isn't just what you see, but who you see wearing it. Show, not just tell: Fashion as spectacle What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don't just stage shows — they produce spectacles. Williams, Louis Vuitton's showman-in-chief, turned his runway into a snakes-and-ladders fantasy with a guest list to match: Beyoncé, Jay-Z, K-pop royalty J-Hope and Jackson Wang, reggaeton star Karol G, and Hollywood names like Bradley Cooper and Mason Thames. Each arrival triggered waves of posts and stories — making the crowd as newsworthy as the collection itself. The modern runway has become a stage for celebrity, where the applause is measured in views and viral moments, and the line between performer and spectator disappears. 4 Pharrell Williams greeting Beyoncé at the show. AFP via Getty Images No other force is shifting menswear trends faster than K-pop. This season, stars like J-Hope, Jackson Wang, GOT7's Bambam, and NCT's Yuta were everywhere, livestreaming shows and igniting fashion frenzies from Seoul to Sao Paulo. These idols are both tastemakers and trend translators, instantly transmitting what they see in Paris to millions of fans. Their attendance has become a commercial event in itself, driving the adoption of new styles on a global scale. 'Queen Bey' effect Advertisement Even the clothes themselves now chase celebrity. Beyoncé's 'Cowboy Carter' moment and Louis Vuitton's nod to Western style sent cowboy hats, flared denim, and rhinestone shirts trending worldwide. Brands scramble to turn these viral moments into wearable trends — knowing that what Queen Bey wears in Paris will be copied in malls and on apps within weeks. 'We make fashion, but we're a house of travel,' Williams told reporters. In truth, it's the celebrity's journey through fashion that matters most. Advertisement The old fashion cycle is gone. It's been said before. Where trends once took months to trickle down, now a celebrity-worn look can reach the high street soon after the show lights dim. TikTok and fast fashion brands move at the speed of the repost. At Hermès, even the discreet luxury of woven leather tees and wide trousers took on new meaning as athletes and music stars documented their attendance. Their posts quickly turn exclusive details into mass-market 'must-haves.' Shein and Temu, the global fast-fashion juggernauts, have weaponized the viral moment — turning celebrity sightings into shoppable trends worldwide, sometimes in a matter of hours. The result: What debuts on the Paris catwalk can show up in online shopping carts from Atlanta to Addis Ababa almost instantly. Beneath the celebrity glow, classic trends endure. Streetwear is still king, with oversized silhouettes, soft tailoring and activewear influences everywhere from Dior to Dolce & Gabbana. Advertisement The Hermès 'cool city guy' and Dolce's pajama dressing — rumpled but rich — are direct answers to how men want to live and move now. But even these trends go mainstream through star power, not just design. The models might debut the look, but it's the front-row faces who make it stick. The celebrity ascendancy isn't just a front-row phenomenon — it's woven into the industry itself. When LVMH 's Bernard Arnault tapped Williams, a global pop icon, to lead Louis Vuitton menswear in 2023, it wasn't just a creative risk. It was a declaration that celebrity now runs the show. Everyone's invited now All this spectacle reflects a bigger shift. Fashion isn't just about what's in — it's about who's in the room, and who's watching. At Armani in Milan, at Saint Laurent in Paris, at every show, a galaxy of K-pop, Hollywood, and music stars now drive the narrative. Advertisement For Gen Z and Alpha, the runway is no longer about aspiration — it's about participation, sharing, and living in the moment. The 'show' has become the product. In 2025, the hottest look in men's fashion isn't a garment — it's the spectacle. In the world's most-watched runway season, celebrity is the new couture, and every scroll puts you in the front row.
The Hill
20 hours ago
- The Hill
Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend
PARIS (AP) — If any force dominated the global fashion industry this season — eclipsing fabric, form and even the wildest silhouettes — it was the spectacle of celebrity. In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event. Beyoncé and Jay-Z didn't just attend Louis Vuitton's blockbuster show — they became the show. As they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star. As the industry's spring season wraps up Sunday, it's clear: Fashion's global audience is focused less on what's worn and more on who's wearing it. This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before. 'It's about celebrity clickbait, and it's at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,' said Anna Barr, a fashion magazine editor who attended shows. Beyoncé's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn't in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star. The pop star's head-to-toe denim — custom Louis Vuitton by Pharrell Williams — wasn't just viral. Within 24 hours, clips of her arrival amassed millions of views on TikTok, outpacing even Louis Vuitton's own campaign content. When Williams presented her with a Speedy bag straight from the runway in the Paris dusk, the moment went viral — underlining that Beyoncé isn't just an attendee, but a face of Louis Vuitton's creative vision. But even as Beyoncé's look became the week's most shared image, her presence in Paris also sparked debate: a Buffalo Soldiers T-shirt she wore during her 'Cowboy Carter' tour ignited criticism from some Indigenous and Mexican communities, reminding the industry that every viral moment can be a flash point. This is the new dynamic of luxury: The most coveted runway seat is now in your hand, and what matters most isn't just what you see, but who you see wearing it. What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don't just stage shows — they produce spectacles. Williams, Louis Vuitton's showman-in-chief, turned his runway into a snakes-and-ladders fantasy with a guest list to match: Beyoncé, Jay-Z, K-pop royalty J-Hope and Jackson Wang, reggaeton star Karol G, and Hollywood names like Bradley Cooper and Mason Thames. Each arrival triggered waves of posts and stories — making the crowd as newsworthy as the collection itself. The modern runway has become a stage for celebrity, where the applause is measured in views and viral moments, and the line between performer and spectator disappears. No other force is shifting menswear trends faster than K-pop. This season, stars like J-Hope, Jackson Wang, GOT7's Bambam, and NCT's Yuta were everywhere, livestreaming shows and igniting fashion frenzies from Seoul to Sao Paulo. These idols are both tastemakers and trend translators, instantly transmitting what they see in Paris to millions of fans. Their attendance has become a commercial event in itself, driving the adoption of new styles on a global scale. Even the clothes themselves now chase celebrity. Beyoncé's ' Cowboy Carter ' moment and Louis Vuitton's nod to Western style sent cowboy hats, flared denim, and rhinestone shirts trending worldwide. Brands scramble to turn these viral moments into wearable trends — knowing that what Queen Bey wears in Paris will be copied in malls and on apps within weeks. 'We make fashion, but we're a house of travel,' Williams told reporters. In truth, it's the celebrity's journey through fashion that matters most. The old fashion cycle is gone. It's been said before. Where trends once took months to trickle down, now a celebrity-worn look can reach the high street soon after the show lights dim. TikTok and fast fashion brands move at the speed of the repost. At Hermès, even the discreet luxury of woven leather tees and wide trousers took on new meaning as athletes and music stars documented their attendance. Their posts quickly turn exclusive details into mass-market 'must-haves.' Shein and Temu, the global fast-fashion juggernauts, have weaponized the viral moment — turning celebrity sightings into shoppable trends worldwide, sometimes in a matter of hours. The result: What debuts on the Paris catwalk can show up in online shopping carts from Atlanta to Addis Ababa almost instantly. Beneath the celebrity glow, classic trends endure. Streetwear is still king, with oversized silhouettes, soft tailoring and activewear influences everywhere from Dior to Dolce & Gabbana. The Hermès 'cool city guy' and Dolce's pajama dressing — rumpled but rich — are direct answers to how men want to live and move now. But even these trends go mainstream through star power, not just design. The models might debut the look, but it's the front-row faces who make it stick. The celebrity ascendancy isn't just a front-row phenomenon — it's woven into the industry itself. When LVMH 's Bernard Arnault tapped Williams, a global pop icon, to lead Louis Vuitton menswear in 2023, it wasn't just a creative risk. It was a declaration that celebrity now runs the show. All this spectacle reflects a bigger shift. Fashion isn't just about what's in — it's about who's in the room, and who's watching. At Armani in Milan, at Saint Laurent in Paris, at every show, a galaxy of K-pop, Hollywood, and music stars now drive the narrative. For Gen Z and Alpha, the runway is no longer about aspiration — it's about participation, sharing, and living in the moment. The 'show' has become the product. In 2025, the hottest look in men's fashion isn't a garment — it's the spectacle. In the world's most-watched runway season, celebrity is the new couture, and every scroll puts you in the front row.
