Welcome to the Grocery Store Where Prices Change 100 Times a Day
Prices can change up to 100 times a day at Reitan's REMA 1000-branded grocery stores across Norway—and more often during holidays. The idea is to match or beat the competition with the touch of a button, says REMA 1000's head of pricing, Partap Sandhu. 'We lower the prices maybe 10 cents and then our competitors do the same, and it kind of gets to [be] a race to the bottom.'

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