Scottish spot known for scenic peaks and valleys sees travel spike amid ‘coolcation' trend
As Europe braces for another summer of soaring temperatures, more travellers are swapping beach towels for hiking boots in search of cooler climes and one Scottish gem is standing out among the pack.
The growing trend of the 'coolcation', holidays designed to beat the heat rather than bask in it, is surging in popularity. Online searches for the term have rocketed by 624 percent over the past year, according to new research by walking holiday experts Inghams Walking.
Their latest study analysed nearly 100 destinations across Europe, tracking interest at every stage of the travel planning journey, from general searches to hotel queries and flight bookings.
By comparing year-on-year spikes in search data, they've identified the top emerging spots where more tourists are heading to cool off.
Glen Coe has landed at number 13 on the list of fastest-growing 'coolcation' destinations in Europe, boasting a 33.64 percent rise in travel interest.
It's a major win for Scotland's Highlands, which continue to draw in visitors with their rugged landscapes, haunting history and unspoilt beauty.
Glencoe, nestled within the Lochaber Geopark, is often dubbed the 'Outdoor Capital of the UK'.
With average summer temperatures of just 10 to 12 degrees Celsius, it offers a refreshing escape from the continental heat, perfect for hikers, climbers, and nature lovers.
Not only is Glencoe Scotland's most famous and scenic glen, it's also among its most historic and romantic. Once carved by violent volcanic eruptions and massive glaciers, the dramatic terrain is laced with myth and legend.
Celtic warrior Fingal is said to have made his home among its towering mountains, while his poet son Ossian drew inspiration from the sweeping valleys and cliffs.
'Inghams' research shines a light on lesser-known escapes where you can still enjoy epic scenery and fresh air without the crowds or the heatwave,' a spokesperson said.
Glen Coe is more than just a place to admire from afar, it's a base for adventure and discovery. From wildlife spotting to geological marvels, the region offers a unique mix of natural wonder and cultural heritage.
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Topping the list of fastest-growing coolcations is Akureyri in Iceland, with a staggering 264.13 percent rise in search interest. It's followed by Tisvilde in Denmark (+98.59 percent), Nuuk in Greenland (+79.53 percent), Cortina d'Ampezzo in Italy (+64.16 percent) and Estonia's Lahemaa National Park (+55.99 percent).
Laura Mason, Head of Walking at Inghams Walking, comments: 'Our data reveals a growing shift among travellers looking to move away from traditional sun-soaked destinations in favour of cooler climates.
'And search behaviour on Google supports this growing trend, with our research showcasing the 'coolcation' destinations across Europe that travellers are becoming increasingly interested in visiting.
'Coolcations allow holidaymakers to foster a deeper connection with nature, often prioritising exploring the outdoors and personal wellbeing, and we hope our findings inspire those looking to mix up their typical travel this summer.'
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