Justin Bieber designs matching sneakers for his wife and son
The 31-year-old singer's design is part of his recently launched fashion brand, Skylrk, and he shared the designs in a series of Instagram Stories and posts this week, drawing enthusiastic responses from fans and followers.
Hailey, 28, first posted a snap of herself wearing the white, cleat-inspired shoes, which Justin then reposted with pride.
He captioned the Instagram Story featuring the footwear: 'THAT'S OUR HAILEY!!! SHE'S ICONIC.. PRETTY FEET, SKYLRK ON IT!'
Justin was quoting lyrics from his recent track Go Baby, a tribute to his wife.
Shortly afterwards, Justin revealed a baby-sized version of the design, created especially for their son. 'Only the best for my Jackyyyyyyyyyyyy,' he wrote alongside a slideshow that included a miniature Skylrk wardrobe: a grey hoodie, robe, ribbed tank, pants and a beanie.
The announcement marks a high point in the early days of Justin's Skylrk brand, which officially launched earlier this month with a line of brightly coloured hoodies, tanks, sunglasses, sandals, slippers and beanies.
Fans of the pop star were quick to express interest in the children's range.
'PLEASE SELL IT, Beliebers also became mothers!!' wrote one Instagram user, while another commented: 'Omg I need for my daughter.'
A third follower added: 'Patent the sneakers! They are truly unique!'
Justin previously teased a move into children's fashion in May, sharing an image of a mini robe and matching beanie made for Jack.
He wrote online at the time: 'Baby @skylrk robe for my baby Jack.'
Justin and Hailey, who married in 2018 and welcomed their son in August 2024, have largely kept their family life out of the spotlight.
But speculation about the state of their marriage intensified earlier this year after Justin unfollowed Hailey on Instagram and posted a series of cryptic and emotional messages, including: 'People keep telling me to heal… Don't you think if I could have fixed myself I would have already?'
Justin later admitted in a separate post: 'I know I'm broken. I know I have anger issues.'
The posts sparked concern among fans, with some urging the singer to seek professional help.
Hailey, meanwhile, addressed the rumours in a Vogue Italia interview, stating: 'It's the most delicate period I've ever been through… and the chatter online really drives you crazy.'
She added much of the speculation was untrue and that she and Justin were focused on their private life together.
The couple have made several public appearances in recent weeks, including at Justin's Swag listening party, where they were photographed kissing.
Hailey also continues to run her successful beauty brand, Rhode, which was sold to e.l.f. Beauty earlier this year in a deal reportedly worth up to $1 billion.
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