SK Networks debuts robotics brand NamuhX ahead of July launch
Major clients, development partners and media attended the showcase event in Seoul, which began with congratulatory video messages from global figures including Vivek Ranadive, chairman of Bow Capital and owner of the NBA's Sacramento Kings, and Son Tae-jang, chairman of Mistletoe and a founding member of SoftBank and Yahoo Japan.
SK Networks Chief Operating Officer Choi Sung-hwan, who serves as executive advisor to NamuhX, opened the session by introducing the new brand and its philosophy.
According to Choi, the name 'Namuh' is 'human' spelled in reverse, symbolizing a shift from tech-driven to human-led innovation. The added 'X' represents limitless creativity and innovation, he said.
He emphasized that the brand's open ecosystem strategy is central to its market approach, with the company collaborating with global startups and AI experts, including Silicon Valley-based PhnyX Lab.
Preorders for the NamuhX robots will begin in June, with global rollouts to follow in phases, starting in the US and Malaysia. The company added that it plans to continue integrating wearables and home devices into its robot ecosystem.
A live demonstration highlighted several key features of the robot, including air purification, facial recognition for vital sign monitoring and voice-controlled user interaction.
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