Sonata Software and Qualtrics Partner to Transform Customer Experience for Global Brands
BENGALURU, India and LONDON, May 27, 2025 /PRNewswire/ — Sonata Software (NSE: SONATSOFTW) (BSE: 532221), a leader in Modernisation Engineering, today announced a partnership with Qualtrics the leader and creator of the Experience Management (XM) category, aimed at delivering a comprehensive, technology-driven customer experience management solution for global enterprises.
This collaboration combines Qualtrics' best-in-class XM for Customer Experience™ suite with Sonata Software's global systems integration services and extensive consulting, measurement and implementation capabilities powered by Sonata CX. The end-to-end offering is designed to help enterprises meet rising customer expectations, deliver hyper-personalised experiences and reimagine customer-brand relationships while enhancing operational efficiency and service quality.
By integrating deep technological capability with human-centred insight, this partnership enables organisations to effectively listen, understand and act on customer feedback across all touchpoints. Combining the Qualtrics AI-powered experience management platform that enables organisations to collect and analyse customer feedback in the moment across multiple channels with Sonata Software's proven delivery expertise and Sonata CX's field-based measurement solutions – including mystery shopping, compliance audits, and strategic CX consulting – clients can evolve their customer experience operations and foster a culture of continuous improvement at scale, by combining best in class digital and physical evaluations.
'Organisations stand to gain an estimated $1.3 trillion by using AI to better understand and improve the experiences they deliver to customers,' said Sean Holcombe, Global Head of Strategic Sales, Partner Ecosystem and GTM Excellence at Qualtrics. 'Combining Qualtrics innovative AI-powered CX platform with Sonata CX enables organisations to build industry leading experience management programs that ensure consistency, efficiency, and loyalty at every stage of the customer journey.'
'The global customer experience management market size is expected to grow significantly in the coming years, driven by a fundamental shift in customer behavior and heightened competition for delivering superior experiences across physical and digital touchpoints,' said Anthony Lange, Chief Revenue Officer at Sonata Software. 'Our collaboration with Qualtrics offers clients a powerful fusion of technology, insight, and execution, enabling them to not just listen to their customers but to truly understand and respond meaningfully across physical and digital customer touchpoints in real-time.'
With a global reach of more than 80 markets, this partnership supports cross-industry clients in their quest to deliver exceptional experiences that distinguish their brands in an increasingly competitive landscape. Both companies bring decades of experience managing complex, global programmes, by a shared commitment to innovation, scalability, and impactful outcomes.
About Sonata Software
In today's market, there is a unique duality in technology adoption. On one side, extreme focus on cost containment by clients, and on the other, deep motivation to modernise their Digital storefronts to attract more consumers and B2B customers.
Sonata Software, with $1 Billion Revenue, is the leading Modernisation company. Its unique Modernisation approach through Platformation.AI helps create efficient and agile digital businesses to drive intelligent ecosystems of the future. Its suite of Modernisation Engineering Services cuts across Data, Cloud, Dynamics, Automation, Cyber Security, and around newer technologies like Generative AI, Microsoft Fabric, and other modernisation platforms.
The company's unique and innovative responsible-first AI offering Sonata Harmoni.AI is a comprehensive platform powered by GenAI and encompasses a variety of industry solutions, service delivery platforms, and accelerators. It is distinguished by its embedded ethics, privacy, security, and compliance, enabling clients to leverage AI in three different ways: i) driving efficiencies, ii) driving higher consumer experience/modern sales, and iii) driving innovative business models.
Headquartered in Bengaluru, India, Sonata Software has a strong global presence, including key regions North America, UK, Europe, APAC, and ANZ. It is one of the fastest growing IT Services companies and a trusted partner of Fortune 500 companies in Banking, Financial Services and Insurance (BFSI); Healthcare and Lifesciences (HLS); Telecom, Media, and Technology (TMT); and Retail, Manufacturing and Distribution (RMD) space.
Sonata Software boasts of a very strong partnership with Microsoft, AWS and many others. The company is a proud member of Microsoft AI Partner Council, holds the AWS Generative AI Competency status, and is a member of the prestigious Inner Circle for Microsoft Business Applications and Featured and Launch Partner for Microsoft Fabric.
For more information, please visit https://www.sonata-software.com/
Logo: https://mma.prnewswire.com/media/2681656/Sonata_Software_logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/sonata-software-and-qualtrics-partner-to-transform-customer-experience-for-global-brands-302465818.html
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New Straits Times
a day ago
- New Straits Times
Trump says US will sell 'so much' beef to Australia
WASHINGTON/CANBERRA: The United States will sell "so much" beef to Australia, US President Donald Trump said on Thursday after Canberra relaxed import restrictions, adding that other countries that refused US beef products were on notice. Australia on Thursday said it would loosen biosecurity rules for US beef, something analysts predicted would not significantly increase US shipments because Australia is a major beef producer and exporter whose prices are much lower. "We are going to sell so much to Australia because this is undeniable and irrefutable Proof that US Beef is the Safest and Best in the entire World," Trump said in a post on Truth Social. "The other Countries that refuse our magnificent Beef are ON NOTICE," the post continued. Trump has attempted to renegotiate trade deals with numerous countries he says have taken advantage of the United States, a characterisation many economists dispute. "For decades, Australia imposed unjustified barriers on US beef," US Trade Representative Jamieson Greer said in a statement, calling Australia's decision a "major milestone in lowering trade barriers and securing market access for US farmers and ranchers." Australia is not a significant importer of beef but the United States is, and a production slump is forcing it to step up purchases. Last year, Australia shipped almost 400,000 metric tons of beef worth US$2.9 billion to the United States, with just 269 tons of US product moving the other way. Australian officials say the relaxation of restrictions was not part of any trade negotiations but the result of a years-long assessment of US biosecurity practices. Canberra has restricted US beef imports since 2003 due to concerns about bovine spongiform encephalopathy (BSE), or mad cow disease. Since 2019, it has allowed in meat from animals born, raised and slaughtered in the United States but few suppliers were able to prove that their cattle had not been in Canada and Mexico. On Wednesday, Australia's agriculture ministry said US cattle traceability and control systems had improved enough that Australia could accept beef from cattle born in Canada or Mexico and slaughtered in the United States. The decision has caused some concern in Australia, where biosecurity is seen as essential to prevent diseases and pests from ravaging the farm sector. "We need to know if (the government) is sacrificing our high biosecurity standards just so Prime Minister Anthony Albanese can obtain a meeting with US President Donald Trump," shadow agriculture minister David Littleproud said in a statement. Australia, which imports more from the United States than it exports, faces a 10 per cent across-the-board US tariff, as well as 50 per cent tariffs on steel and aluminium. Trump has also threatened to impose a 200 per cent tariff on pharmaceuticals. Asked whether the change would help achieve a trade deal, Australian Trade Minister Don Farrell said: "I'm not too sure." "We haven't done this in order to entice the Americans into a trade agreement," he said. "We think that they should do that anyway."
Malay Mail
a day ago
- Malay Mail
Trump: Australia will get ‘so much' of our ‘magnificent beef', others that refuse are ‘on notice'
WASHINGTON, July 25 — The United States will sell 'so much' beef to Australia, US President Donald Trump said on Thursday after Canberra relaxed import restrictions, adding that other countries that refused US beef products were on notice. Australia on Thursday said it would loosen biosecurity rules for US beef, something analysts predicted would not significantly increase US shipments because Australia is a major beef producer and exporter whose prices are much lower. 'We are going to sell so much to Australia because this is undeniable and irrefutable Proof that US Beef is the Safest and Best in the entire World,' Trump said in a post on Truth Social. 'The other Countries that refuse our magnificent Beef are ON NOTICE,' the post continued. Trump has attempted to renegotiate trade deals with numerous countries he says have taken advantage of the United States — a characterisation many economists dispute. 'For decades, Australia imposed unjustified barriers on US beef,' US Trade Representative Jamieson Greer said in a statement, calling Australia's decision a 'major milestone in lowering trade barriers and securing market access for US farmers and ranchers.' Australia is not a significant importer of beef but the United States is and a production slump is forcing it to step up purchases. Last year, Australia shipped almost 400,000 metric tonnes of beef worth US$2.9 billion (RM12.2 billion) to the United States, with just 269 tonnes of US product moving the other way. Australian officials say the relaxation of restrictions was not part of any trade negotiations but the result of a years-long assessment of US biosecurity practices. Canberra has restricted US beef imports since 2003 due to concerns about bovine spongiform encephalopathy (BSE), or mad cow disease. Since 2019, it has allowed in meat from animals born, raised and slaughtered in the US but few suppliers were able to prove that their cattle had not been in Canada and Mexico. On Wednesday, Australia's agriculture ministry said US cattle traceability and control systems had improved enough that Australia could accept beef from cattle born in Canada or Mexico and slaughtered in the United States. The decision has caused some concern in Australia, where biosecurity is seen as essential to prevent diseases and pests from ravaging the farm sector. 'We need to know if (the government) is sacrificing our high biosecurity standards just so Prime Minister Anthony Albanese can obtain a meeting with US President Donald Trump,' shadow agriculture minister David Littleproud said in a statement. Australia, which imports more from the US than it exports, faces a 10 per cent across-the-board US tariff, as well 50 per cent tariffs on steel and aluminium. Trump has also threatened to impose a 200 per cent tariff on pharmaceuticals. Asked whether the change would help achieve a trade deal, Australian Trade Minister Don Farrell said: 'I'm not too sure.' 'We haven't done this in order to entice the Americans into a trade agreement,' he said. 'We think that they should do that anyway.' — Reuters
Malaysian Reserve
2 days ago
- Malaysian Reserve
Best Version Media Honored with 10 GDUSA Inhouse Design Awards in 2025
BROOKFIELD, Wis., July 24, 2025 /PRNewswire/ — Best Version Media (BVM) is proud to announce that our creative teams have earned 10 Inhouse Design Awards from Graphic Design USA (GDUSA) in its 62nd annual competition. This premier program celebrates the very best of in-house design from organizations across corporate, nonprofit, media and academic sectors. 'This recognition is a testament to the creativity and teamwork that drive our brand forward,' said Katie Wold, Senior Vice President of Brand Delivery at BVM. 'We're proud to receive 10 Inhouse Design Awards this year. Our Design and Marketing teams continue to push boundaries and elevate our business, and this honor reflects that commitment.' The GDUSA Inhouse Design Awards, sponsored by Robert Half, recognize excellence in branding, motion graphics, publications, presentations and more, showcasing the full spectrum of in-house creative talent. With thousands of entries submitted annually, the program highlights the essential role of internal creative teams in shaping brand identity and delivering exceptional results. This milestone underscores BVM's ongoing commitment to innovation and visual excellence across its expanding portfolio of local publications and brand-supporting marketing materials. About Best Version MediaBVM connects local businesses to customers with innovative print and digital marketing solutions. Visit to learn more about our services. About Graphic Design USAGDUSA is a leading publication for creative professionals in graphic design, branding, packaging, digital media, and more. It is widely known for its prestigious annual award programs, including the American Graphic Design Awards™, Inhouse Design Awards™, and Digital Design Awards™. Learn more at
