Ranveer brand face for Kotak811 campaign
The campaign, starring Bollywood actor Ranveer Singh, uses the catchy tagline 'Banking so smooth, it's Makkhan', symbolising a frictionless user experience. Rohit Bhasin, Chief Marketing Officer and Head – Propositions at Kotak, noted that the campaign captures the spirit of modern banking—effortless, fast, and smooth.
'India is on the brink of a digital banking revolution,' said Manish Agarwal, Business Head – Kotak811. 'From quick account opening to UPI payments, smart investments, and cashback offers, Kotak811 is designed to deliver a secure, user-friendly, and fully digital experience.'
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