Best Amazon Prime Day toy deals: Lego, board games, books and more
With the highly anticipated Amazon Prime Day 2025 happening from Jul 8 to 14, it's a good opportunity to shop and stock up on essentials and other items.
Look out for deep discounts of up to 60 per cent off toys and games, and children's books.
Whether your child's birthday is around the corner or you're searching for more fun and educational toys and learning aids for your baby, here are the best deals on toys, games and books to shop now.
Exclusive Amazon Prime Day promo code
Get an extra $20 off when you spend $100 or more at Amazon.sg. Offer is valid between Jul 8 and Jul 11, 2025. Hurry, limited codes available. Coming soon
Here's what Amazon is teasing for the upcoming Prime Day sale:
Up to 40 per cent off Hasbro toys, including Transformers, Monopoly and more
Up to 35 per cent off PicassoTiles
Up to 30 per cent off Barbie, Hot Wheels, Fisher Price, board games and more
Up to 25 per cent off Melissa & Doug, Squishmallows and MiniBoo
Up to 70 per cent off children's books for kids and teens
Not an Amazon Prime member yet? Make full use of the free 30-day trial and
sign up now .
Best Amazon Prime Day toy deals
LeapFrog LeapLand Adventures, $42.95
Original price: $81.50 (47 per cent off)
Buy here
PHOTO: AMAZON
Designed for early learners aged three and above, your child will get to explore letters, numbers, shapes and colours as they quest through the game. The LeapFrog LeapLand Adventures video game console is exciting and educational with over 150 learning items in its Learning Centre.
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B.Toys Pet Vet Clinic Set, $42.36
Original price: $89.90 (53 per cent off)
Buy here
PHOTO: AMAZON
For all mini aspiring veterinarians aged one year and above, the B.Toys' Pet Vet Clinic set encourages fun roleplay. The eight-piece set comes with one clinic with lockable doors, one key ring with five keys, four vet tools and two plushie animals.
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VTech Busy Learners Activity Cube, $24.22
Original price: $39.21 (38 per cent off)
Buy here
PHOTO: AMAZON
Designed for little ones between the ages of six and 36 months, keep kids preoccupied with this Learners Activity Cube. The five-sided educational toy has 14 interactive features, including animal sounds and light-up buttons.
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Best Amazon Prime Day board game deals
The Game of Life: Super Mario Edition Board Game, $38.90
Original price: $52.90 (26 per cent off)
Buy here
PHOTO: AMAZON
A fun mash-up of the classic Life game and the world of Super Mario, this edition lets players journey through the Mushroom Kingdom as Mario, Luigi, Peach or Yoshi. With minigames, coins, power-ups and a final spin to battle Bowser, it's a fun pick for family game night.
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ThinkFun Zingo Sight Words Game, $32.13
Original price: $45.90 (30 per cent off)
Buy here
PHOTO: AMAZON
Turn learning into play with this fast-paced sight word game designed for early readers aged four and over. Zingo combines the fun of Bingo with essential word recognition skills, so get ready for some noisy family game time.
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Monopoly Junior Game, $27.10
Original price: $31.90 (15 per cent off)
Buy here
PHOTO: AMAZON
Introduce kids to the world of Monopoly with this simplified junior edition designed for ages five and over. The familiar gameplay is still there, with kid-friendly rules and colourful tokens, so young players can still enjoy this classic property trading game.
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Best Amazon Prime Day Lego deals
Lego Classic Large Creative Brick Box, $65.13
Original price: $84.90 (23 per cent off)
Buy here
PHOTO: AMAZON
With 790 pieces in over 30 vibrant colours, this makes a great starter Lego set for children aged four and over. It includes bricks, wheels, windows and more, all packed in a sturdy storage box that makes clean-up easy after playtime.
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Lego Friends Adventure Camp Tree House, $188.90
Original price: $209.90 (10 per cent off)
Buy here
PHOTO: AMAZON
Which child doesn't love a tree house? Get kids excited about the great outdoors with this adventure-filled Lego Friends tree house set. Featuring a zip line, climbing wall, canoe, hidden animal figures and other accessories, this is perfect fuel for hours of imaginative play.
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Best Amazon Prime Day book deals
Nothing's Wrong!: A Hare, a Bear, and Some Pie to Share, $21.77
Original price: $39 (44 per cent off)
Buy here
PHOTO: AMAZON
This sturdy hardcover picture book for children aged four to seven shares a hilarious story with a heartwarming message about friendship.
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My First Early-Learning Sticker Books Boxed Set, $11.38
Original price: $25.18 (55 per cent off)
Buy here
PHOTO: AMAZON
The My First Early-Learning Sticker Books Boxed Set comprises four colourful paperback sticker books that double as a reading tool for little ones aged three to five. With over 100 reusable stickers and reading prompts, as well as wipe-clean pages, kids will have a blast with this set.
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All prices are accurate at time of publication
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