Fulfilled Goods in Newton sells you the food. You bring the containers.
Ertel once worked in the biotech world but chose to pursue something she found more fulfilling, launching Fulfilled Goods two years ago. She encourages customers to adopt sustainable habits gradually — one small swap at a time. That might mean switching to Swedish dishcloths (available in the shop) to save on the use of paper towels, or refilling a container with dish soap rather than buying a new plastic bottle at a market. Even if you recycle that plastic bottle, it's not an ideal system. According to the Organization for Economic Co-operation and Development, only 9 percent of the world's plastic gets recycled — the rest ends up in landfills or polluting the environment in other ways.
612 Washington St., Newton, 617-202-3635,
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Ann Trieger Kurland can be reached at
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