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Printemps hosts Perelman Performing Arts Center announcement of DVF as next Icon of Culture

Printemps hosts Perelman Performing Arts Center announcement of DVF as next Icon of Culture

Fashion Network08-06-2025
Having only been in lower Manhattan for under four months, Printemps New York is proving its good neighbor status and dedication to the Financial District.
The French retailer opened its doors for an event to kick off the buzz for this fall's annual Perelman Performing Arts Center, aka PAC NYC's Icon of Culture Gala. Hosted by PAC chair and former Big Apple hizzoner Michael R. Bloomberg; supermodel, entrepreneur, and philanthropist, Karlie Kloss; and Printemps Americas CEO, Thierry Prevost, the cocktail announced iconic fashion legend and Légion d'Honneur recipient Diane Von Furstenberg as the 2025 PAC NYC Icon of Culture at the upcoming October black-tie event to benefit the newly opened arts center. The event marks the second Icons of Culture fundraising gala.
The kickoff event was held in the new French store—designed by French architect Laura Gonzales that defies the department store moniker— in its famous Red Room shoe salon and adjacent bar, one of five food and beverage locales in the store.
While Von Furstenberg was out of town and unable to attend, DVF Studio's CEO, Graziano de Boni, and his wife, Valerie, and VP of philanthropy, Luisella Meloni, showed up in support of the pioneer female fashion designer. Von Furstenberg is being honored not only for her contributions to the city but her 50-year impact on fashion and her role as a mentor and advocate for girls and women around the world.
Speaking to a crowd which included Fern Mallis, Derek Blasberg, Drena De Niro, Samantha and Caleigh Perelman, and Born This Way Foundation president and co-founder Cynthia Germanotta, and Lady Gaga's mother.
Bloomberg called von Furstenberg "a towering figure in the arts and culture here in New York," adding, "She's one of the most influential names in fashion, an industry at the heart of our city's economy. She's been a tireless advocate for the industry and a generous philanthropist with her leadership on public projects like the High Line and the Statue of Liberty Museum. She's deeply committed to our city, and her support and investment have helped build a bright future here."
Following his remarks, a visibly pregnant Karlie Kloss, a longtime collaborator and friend of von Furstenberg, spoke about her relationship with the designer.
"I first met Diane when I was 15 years old in New York, and I remember being enamored with her elegance, her confidence, and her style. Diane has been one of my fiercest champions and greatest teachers throughout my career. I've learned so much from her, but especially to be unapologetically myself. She has shown us all what a purposeful life looks like, and I can't think of anyone more deserving of this award," said Kloss.
Thierry Prevost, CEO of Printemps Americas, emphasized the brand's commitment to the downtown neighborhood: "Printemps is proud to contribute to the renewal of Lower Manhattan, a neighborhood whose vitality owes much to the vision and leadership of Mike Bloomberg. We're equally honored to host PAC at Printemps New York ahead of their October Icons of Culture Gala. This year, they have named Diane von Furstenberg - an icon of fashion and culture, and a woman whose bold spirit and lasting influence personify the values we stand for - as the 2025 award recipient."
Provost reiterated the sentiment of Printemps's chairman Jean-Marc Bellaiche, who spoke to FashionNetwork.com at the store's March opening about the area that "boasts Casa Cipriani, a performing arts center, fashion brands like Altuzarra and the cool crowd over at WSA, another architectural gem, the Beekman Hotel, good schools, green spaces, and Jean Georges Tin Building."
At the time, Bellaiche doubled down on his conviction of the area.
"We are convinced that this is a neighborhood of tomorrow. It's up and coming. It's more and more residential. The people and businesses that were here are different than 15 years ago. Now, it's not just bankers; it's fashion, it's tech, it's media, and it's all here. It's a vibrant community that is becoming more attractive for any New Yorker," he said.
The 108th mayor of New York City was the connector for the event and spearheaded bringing the creatives together. Bloomberg's dedication to the area began when his term started in January of 2002, as the city was still reeling from the 9/11 attacks.
The then-mayor and his administration were determined to bring the area back together and make it bigger and better, developing the typically work-only area into a 24-hour neighborhood with housing, parks, and new businesses. Part of the plan was the arts.
The idea came to fruition with the help of the Lower Manhattan Development Corporation, who made the first central pledge, and Ronald Perelman, for which it was named. PAC NYC brings vibrant dancers, musicians, artists, filmmakers, and other creators from across New York City for performances and exhibitions.
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Like its production, this herd reinforces the brand's terroir image. But the integration of this activity is also based on the company's need to secure its supplies. "This project has very substantial costs, but we couldn't carry it out without integrating it. These sheep serve our daily needs, because we're more than just a jeans brand. We're a local player. We're able to finance it because it's part of the company's overall economy, with a logic of 'brand that makes, brand that sells'. Today, we're doing it with our financial strength, so we can say to ourselves that in twenty years, we'll have built up a herd of woollens that will enable us to design tomorrow's business models," says the entrepreneur. "We were quite traumatized by what happened to linen. Linen twill fabrics are now selling at around €35 a meter, excluding tax. It's complicated because Asian countries are pre-empting us. If we can avoid this scenario with wool, all the better." A product with "a story to tell" The CEO admits to an obsession with mastering his business model, taking the time to build and consolidate the different strata of his project. He focuses on profitable growth, making sure to gradually increase his production capacity to meet demand on his e-commerce site, at his factory, and in the Montpellier boutique opened last year. "We thrive in digital, but perform better physically because our in-person experience aligns more with who we are—an excellence of products to touch, a strong story to tell. But we don't make any commercial decisions that might damage our values. Before developing a network of boutiques, we need to be sure we have the products to sell in those boutiques. You need factories and supply chains that stand the test of time. At a time when many companies were accelerating their commercial rollout, we insisted on our production facilities. We are super manufacturers: what's important is that we generate a super margin. We have very solid shareholders' equity. That's cool, because when you go to see your banker, that's the first thing he looks at." This focus on profitability is underpinned by a vision of financial autonomy to drive long-term transformation. With this in mind, Julien Tuffery admits that for the time being, he is not considering developing wholesale sales, as the margins of resellers today do not allow him to maintain prices in line with the market, in his opinion. "That would mean a retail price of less than €40," he says. "Right now, at €40, I've made half a pair of pants. I don't want to change our model. In 1983, my dad went from 60 to three people in a village of 2,000 inhabitants, because big retailers left for North Africa overnight. We've learned a lesson from this, and a great deal of humility about development." On the other hand, Atelier Tuffery is looking to the future. Its industrial model is designed to be duplicated in other regions, with sites that are "hyper-human, hyper-agile, hyper-competent, hyper-versatile" and able to respond rapidly to local needs. But the next important step will be commercial. The brand feels ready to open new stores under its own name.

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