Kate Middleton and Prince William Score a Rare Joint Honor
The Prince and Princess of Wales were recognized for "modernizing royal philanthropy" in a new tribute penned by TIME reporter Harry Booth.
Booth wrote that while royal patronage dates back centuries, William and Kate have positioned themselves as "less concerned with cultural preservation and more attuned to social issues, tackling homelessness and rural mental health through their Royal Foundation and spotlighting innovative solutions to climate change through the Earthshot Prize."
As they've taken a step closer to the British throne, the couple has spoken about wanting to modernize the monarchy and give back to communities in a more transparent and relatable way.
"I can only describe what I'm trying to do, and that's I'm trying to do it differently and I'm trying to do it for my generation," Prince William told the BBC in November 2024. "And to give you more of an understanding around it, I'm doing it with maybe a smaller 'R' in the 'royal,' if you like. That's maybe a better way of saying it."
"It's more about impact philanthropy, collaboration, convening, and helping people," he added. "And I'm also going to throw empathy in there as well, because I really care about what I do. It helps impact people's lives. And I think we could do with some more empathetic leadership around the world."
Last month, Prince William announced that the 2025 Earthshot Prize ceremony will take place in Rio de Janeiro, Brazil, in November. This marks the fifth continent to host the awards since its inception in 2020 and will coincide with the 2025 UN Climate Change Conference (known in shorthand as COP30), which the prince is also attending in Brazil.
"As we bring The Earthshot Prize to Brazil, a nation rich in biodiversity and environmental innovation, we are seeing fresh momentum for new ideas to create healthier and safer ways to live our lives," William said in the announcement. "It is an honor to profile the people making our world a better place for us and for our children."
The TIME100 honor also spotlighted Princess Kate's Royal Foundation Business Taskforce for Early Childhood and Shaping Us campaign, which recently recruited companies like LEGO and IKEA, as well as major banks and supermarket chains, to commit to investing in programs and products designed to support parents and help children thrive in their early years.
"Crucial to the Waleses' approach is aligning social imperatives with sound business strategies and building corporate alliances to expand their reach," Booth praised.
Earlier this month, TIME also honored Kate in its second annual TIME100 Health list. The Princess of Wales was included within the list's "Catalyst" group for publicly announcing in March 2024 that she was undergoing cancer treatment and drawing global awareness to the disease.
The magazine unveiled the TIME100 Health list just two weeks after Meghan Markle spoke on stage at the TIME100 Summit in New York City about her Netflix series With Love, Meghan, lifestyle brand As ever and podcast Confessions of a Female Founder.
Meghan and Prince Harry were previously on the cover of TIME for their inclusion in its Most Influential People list in 2021, and he joined her at the April 23 summit. However, they were not recognized for their philanthropy work.
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