Nutella to launch first new flavour in 60-year history but there's a catch

Daily Record

05-06-2025

The hazelnut spread is about to offer a never-before-seen flavour
When it comes to chocolate spread, many of us automatically think of Nutella. A beloved staple since 1964, it's a tried and tested spread that has won the hearts of many.
For the devoted fans amongst us, there's some delightful news, as there is about to be a brand new flavour, marking the first time it has offered something different in its 60-year history.
‌
The spread's parent company, Ferrero, recently released a statement that the chocolate icon will be available in a peanut flavour that has been slated for a spring 2026 release.
‌
However, there's a bit of a catch, as it is so far only set to go available within the USA. It's currently unclear if there will be plans to bring the peanut flavoured chocolate spread over to this side of the pond.
As reported by the Sun, news of the never-before-seen flavour, that combines Nutella cocoa hazelnut spread with the taste of roasted peanuts, was unveiled in a recent Ferrero press statement.
Michael Lindsey, president and chief business officer of Ferrero North America, said: "Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company's history.
"These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America."
The original Nutella is a spread made up of sugar, palm oil, hazelnuts, cocoa solids and skimmed milk. In many countries, it is billed as a "hazelnut cream" and not a "chocolate cream" due to the lower quantity of cocoa in the recipe.
‌
The firm branched out into a plant-based version with the Vegan Nutella that was first launched last year to mark its 60th anniversary.
Unlike the original spread, the vegan version boasts the same unique and creamy taste, but with chickpeas and rice making up as a substitute for the milk.
While a 350g jar is currently only available to buy from Sainsbury's for £4, it is reportedly set to be rolled out to more supermarkets next year following a surge in demand for plant-based products.
‌
Join the Daily Record WhatsApp community!
Get the latest news sent straight to your messages by joining our WhatsApp community today.
You'll receive daily updates on breaking news as well as the top headlines across Scotland.
No one will be able to see who is signed up and no one can send messages except the Daily Record team.
All you have to do is click here if you're on mobile, select 'Join Community' and you're in!
If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'.
We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like.
To leave our community click on the name at the top of your screen and choose 'exit group'.
If you're curious, you can read our Privacy Notice.
Mathieu Maggi, marketing director Nutella UK&I, Ferrero, said: "For over 60 years, millions of people around the world have been enjoying the unique taste of Nutella, and we are excited to welcome even more consumers to the brand with the launch of Nutella Plant-Based.
He further added that the vegan spread offered a "delicious new choice" with the same "unmistakable Nutella experience" for fans who wanted to try something different.
‌
It's not the only news to excite chocolate lovers recently, as Tesco shoppers were recently sent hunting in stores for the new Kinder Krispy Chocolate Bars after they were spotted in stores.
The bars, which can be bought individually on their own for £1, or as part of a meal deal, boast Kinder's signature creamy milk and cocoa that has been layered with a crunchy cereal coating
Meanwhile, Mars Wrigley also recently announced the return of its White Maltesers, which would be returning to supermarkets nationwide in sharing and single formats after being discontinued in 2014.