WATCH: #HelpThyNeighbour initiative uplifts 2 000 lives
Led by the SOJO Helping Hands Foundation in partnership with Mall of the South, Gold Reef City, Epiroc (New Concept Mining), and other local businesses and organisations, the #HelpThyNeighbour campaign was a powerful demonstration of Ubuntu in action.
The event, held at Momo's Upliftment Centre, surpassed expectations by providing not only food and clothing but also vital services that touched the lives of men, women and children in need.
This year's campaign built upon the solid foundation laid in 2024, when over 1 400 individuals were supported with meals, hygiene packs and clothing.
The 2025 edition reached new heights, thanks to a growing network of committed partners and volunteers.
The scale of the operation was truly inspiring. More than 2 000 people received warm, nutritious meals, snacks and refreshments. Recipients were also given clothing, toiletry packs and hygiene essentials. A mobile wellness clinic offered health checks and medical support.
Grooming services, including haircuts, were provided for men, women and children. A dedicated kiddies' zone gave children a space to play and enjoy treats.
Emotional support services and counselling were offered to individuals and caregivers. The day was rounded off with live entertainment and engaging activities.
The success of the day also relied on the dedication of more than 100 volunteers, who gave their time, energy and hearts to make a difference.
From packing food parcels to washing dishes and welcoming guests, these individuals exemplified the true spirit of Mandela Day.
Gavin Bell, owner of Momo's Upliftment Centre, said: 'My aunt Maureen Phillips and I founded this centre as a beacon of hope for the people in this area. Our intention is to stabilise unemployed and homeless individuals by providing daily essentials like food, showers and laundry facilities. Beyond these necessities, we offer other services such as personal development and counselling.'
He added: 'Seeing so many people come together to show love and compassion is overwhelming. This is Ubuntu in its purest form, and I am deeply humbled to have witnessed it at our centre.'
Founder of the SOJO Helping Hands Foundation, Nicky Vakaloudis, said: 'We are excited to partner with our business partners, and this initiative is proof that when communities, businesses and individuals unite with a shared purpose, real change happens.'
She added: 'It wasn't just about feeding or clothing people. It was about restoring dignity, creating hope and reminding every person that they are not forgotten. We are proud, but more importantly, we are inspired to keep going.'
This initiative would not have been possible without the invaluable contributions from a diverse and generous group of sponsors and community partners.
These include Howden, Buntu Kraal Emporium, iProp, Momo's Upliftment Centre, Cutting Edge, Legends Barber, Pick n Pay Mall of the South, Clicks Mall of the South, Dis-Chem Mall of the South, Seetsong Tea, Apartheid Museum, Thaba Eco Hotel, Mount Like Eagles Mission, New Concept Mining, Gold Reef City, Resthaven Ministries, Just Darling, Simply For Entertainment, Taj Mall of the South, Visions of Joy, Bidvest Prestige, Jam Clothing, Bontle Hair and Beauty, Khulisa Social Services, Addicts Voice, Lenkwane Group and Stallion Security.
At its heart, the #HelpThyNeighbour Mandela Day initiative was more than just an event. It was a celebration of human dignity and hope.
As community members left with full stomachs, warm clothes and smiles on their faces, many expressed their gratitude. For some, it was the first proper meal they'd had in days. For others, it was the kindness and sense of belonging that made the most impact.
The growth of this initiative is a testament to what can be achieved through collaboration. From 1 400 lives impacted in 2024 to over 2 000 in 2025, it is clear that the momentum is building.
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