Media World launches sonic branding by Ahmad Haffar, ‘The Voice of Dubai'
The new sound identity is also being used across Media World's advertising campaigns, as well as its digital content and physical environments such as offices. The company confirmed that the sonic branding will also be used for future brand experiences across the region.
The branding was created by MindLoop, an audio production company led by Ahmad Haffar, a musical and vocal talent in Dubai who is locally known as 'The Voice of Dubai'.
The new sonic identity for the brand represents Media World's renewed for on enhancing its brand recognition and visibility throughout the Middle East region.
Basant Saad, Chief Strategy and Business Development Officer at Media World, said, 'In a world full of noise, we wanted to stand out not just visually, but also through sound.'
Saad added, 'We are proud to work with Ahmad Haffar, The Voice of Dubai. His sonic vision perfectly represents our modern and dynamic brand identity which continuously evolves.'
The initiative reflects Media World's forward-thinking approach and its belief in the growing influence of sonic branding in the advertising sector.
Mindloop studio has established its reputation by creating powerful sonic identities for major Middle Eastern brands such as e&, Arab Bank, Festival City Mall, among many others.
Through their musical approach and vocal delivery, they have established how brands are heard across digital platforms, radio and TV.
Media World's positioning as a leader in digital out-of-home advertising and outdoor advertising in Dubai has now been translated into a sonic brand, which is a powerful tool for creating lasting brand impressions.
Through this move, Media World also aims to reflect its commitment to advertising innovation and the dynamic nature of an OOH advertising company.
CREDITS:
Client: Media World
Agency: MindLoop
Artist: Ahmad Haffar, 'The Voice of Dubai'
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