HONOR and Afrotainment Marquee at the Durban July
As one of Africa's most prestigious horse racing and fashion events, the Durban July attracts a blend of culture, style, and luxury, making it the perfect platform for HONOR to showcase its latest innovations in smart living. This year, the collaboration with DJ Tira's renowned Afrotainment Marquee is set to elevate the guest experience, creating a space where sophistication meets cutting-edge convenience.
The Afrotainment Marquee, known for its vibrant energy, top-tier entertainment, and celebrity presence, will feature a dedicated HONOR experience zone. Guests will be treated to hands-on demonstrations of the latest HONOR devices, immersive tech activations, and stylish touchpoints that reflect the brand's commitment to innovation and design.
Fred Zhou, CEO of HONOR South Africa, expressed his enthusiasm about the partnership, 'We are proud to partner with Afrotainment at this year's Durban July. This marquee represents more than just luxury; it celebrates African culture, creativity, and excellence. HONOR is excited to bring cutting-edge experiences to guests, showcasing how our technology complements and enhances modern lifestyles.'
DJ Tira, founder of Afrotainment, added: 'The Afrotainment Marquee has always stood for world-class entertainment and unforgettable experiences. Partnering with HONOR, a brand that shares our vision of innovation and excellence, will take this year's Durban July to the next level. We're excited to co-create a space that's both stylish and smart.'
The collaboration is part of HONOR's ongoing efforts to connect with South African audiences through culture-forward moments that celebrate innovation, connectivity, and elegance.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR's portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
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