44 Truly Elite Versions Of Regular Products

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30-05-2025

Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨.
A set of reviewer-beloved "Loops Quiet 2," aka the "ear plugs for people who hate ear plugs." These lightweight plugs are so subtle that people won't notice you wearing them, and are meticulously designed to muffle distracting, irritating, or overwhelming noise without completely blocking out the world around you. Reviewers love to wear them at the office or in noisy homes — this way they can still stay aware of your surroundings without getting overwhelmed by them.
Tree Hut Desert Haze Shea Sugar Scrub — yes, the chronically sold out, cult-fave scent is in stock on Amazon ... for NOW. Reviewers are obsessed with this smoky, floral "loud" scent that blends jasmine, raspberry, and musk, and how satisfyingly exfoliating and gentle it is on skin.
The Pink Stuff's "Sqeezy" sponge set, which is living up to its "miracle" catchphrase by helping reviewers with their toughest cleaning projects, like grimy pans, mildewed showers, and marked-up walls. If you aren't already in the cult of Pink Stuff cleaning paste, it's so good at its job that reviewers call it "gold in a jar" and "witchcraft."
A wildly impressive handled BrüMate tumbler designed with a completely leakproof straw lid that might be actual witchcraft, and ~BevGuard insulation~ that will keep drinks ice cold for over 24 hours. Finally, a ginormous emotional support tumbler that not only fits in your car's cup holder, but can get tossed into your bag worry-free!
Clinique Almost Lipstick Tinted Lip Balm in Black Honey that you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes.
An airtight Deli ProKeeper that is actually the *updated* version of the wildly TikTok-viral original ProKeeper — not only does keep your deli meat and cheese *super* fresh and free up space and clutter in your fridge, but the updated version is fully transparent so you can easily see the contents, and has grooves at the bottom to keep moisture off your items.
E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
And Arishine's Reusable Magnetic Eyeliner and Lashes Kit that lets you skip the hassle of cheap glue or expensive salon extensions — this comes with an eyeliner with ultra-fine magnetic particles that connect the lashes, making it so easy to use that it's converting regular fake lash wearers left and right. Reviewers love that these stay PUT and can be reused over and over with the proper care.
Medicube Deep Vitamin C Golden Capsule Face Moisturizer for a K-beauty staple that's almost a little *too* fun to use — it comes with liposome capsules you can pop on your skin, helping oxidize, brighten, and smooth your complexion with the added burst of concentrated vitamin C and niacinamide. This is designed to have both instant *and* lasting results, with many reviewers noting an immediate difference in skin's radiance after the first use!
A weighted eye mask that's basically like a weighted blanket for your human eyes, designed to decrease stress and encourage ~deep sleep~. They also feature a 3D contour, so they're hollowed out in the middle and won't rest right on top of your eyes.
Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
A "holy grail" Coop Home Goods pillow designed for side, back, *and* stomach sleepers to get the best shut-eye of their lives. This medium-firm pillow has an entirely adjustable memory foam fill so you can mold it to the exact firmness, size, and shape you need. In other words: this is the One Pillow that will serve you well for a long, long time.
TruSkin vitamin C serum that just short of startles reviewers for how fast it visibly brightens and firms skin even from the first use, and how well it reduces wrinkles and the appearance of dark spots over time. This may be on the pricier side of skincare, but reviewers compare the cult-fave blend of vitamin C, hyaluronic acid, and vitamin E to the $182 SkinCeuticals CE Ferulic serum. With over 95,000 5-star reviews on Amazon and dozens of before-and-after reviewer photos, the hype is more than earned.
A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Ninja's *portable* Crispi Air Fryer system, perfect for people with high foodie standards and a chaotic schedule. This "all-in-one system" cooks your food in the same container you eat from, so you can pop your meal into the air fryer, cook it, and either pack it for later or eat it right out of the container.
A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar 👀.
MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
Naked Sundays SPF 50+ Hydrating Glow Mist that heard a little voice in the dark ask, "What if my setting spray had SPF and combined two steps in one??" and said, "Bet." This is designed to spray as a hydrating fine mist that *won't* leave you oily, and will keep your makeup perfectly intact.
A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents.
Mixsoon's Bean Essence, a TikTok-beloved K-beauty staple for exfoliating and hydrating that anyone chasing the ~glass skin~ look will want to know about immediately. You can use this as a low-maintenance, high results exfoliant by massaging it into your skin two to three times a week for a smoother, brighter, more even complexion.
Ultra high-rise Levi's jeans that are TikTok-beloved for good reason — reviewers are obsessed with how versatile, timeless, and comfortable these are, making them an all-seasons denim investment your butt will surely thank you for!
Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok has spent years going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works. It's so beloved that Eos recently released a matching Vanilla Cashmere Shave Oil!
A "smart" elevated dish rack that has basically optimized every inch of itself — it features adaptable spots for all your dishes, a ridged mat for faster drying, a drain spout, and a drying mat underneath to catch extra moisture and keep your counters clean. This dish rack is better prepared for its job that I have been in my ENTIRE life.
A beloved Tommie Cap-Sleeve Smocked Front-Zip Shirt Dress from Anthropologie, which ticks all the boxes for high quality construction, absurd comfort, and a customized feel. Reviewers especially rave about the well-designed cinch and drape of the waist, and love it so much that it rotates in different colors every season!
K18's Leave-In Molecular Hair Mask for a literal four-minute, no-rinse fix to help restore dry or damaged hair, whether it's from bleach, heat, chemical services, or "check all of the above." Odds are, if you've heard of it before, it was from your stylist — it's one of those "if you know, you KNOW" products that's well worth the price.
A quick-heating Fellow electric kettle so chic that the minimalist in you will *sing* when you see it perched on your counters. It's as handy as it is beautiful, too — its chic gooseneck is designed for an optimum flow rate for pourovers, its temperature settings will let you get *highly* specific about how warm you want the water too be, and you can toggle the base to keep the water at the precise temp you want for up to an hour.
Biodance's TikTok-beloved Bio-Collagen Real Deep Mask for an overnight ~refresh~ to help firm skin, boost elasticity, and minimize pores. Reviewers mention noticing a visible difference even after one use! You are about to become the definition of "I woke up like this" ✨.
Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
A vintage-style six-in-one Bluetooth record player that is not only a stunning statement piece for your living room, but plays *deep breath* vinyls, CDs, AND cassettes along with connecting to Bluetooth and the radio, so you can walk down every single musical path on memory lane.
Uniqlo's adorable and ridiculously travel-friendly Round Mini Shoulder Bag, which seems to defy the laws of cuteness and physics. Every time I see someone start pulling things out of one of these, I'm like, "How on earth did you fit an entire marching band and six weeks worth of clothes in one teensy little bag?"
A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀.
A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Lululemon's iconic Align Leggings so sleek, buttery soft, supportive, and durable that they're worth every penny both for their performance *and* how long they'll last. The way my sister and I wear the still immaculate pairs we got years ago convinces me that long after we're gone, they'll survive the heat of the universe.
A gorgeously designed Hatch Restore 2 — this sunrise alarm and sound machine works overtime as a touch-controlled smart light, bedtime reading light, and even a wind-down light that helps you get into a healthier sleep routine at night, which is especially important to maintain when it's dark out for so long. Other bedside lamps could truly never.
A "crush-proof" July carry-on suitcase that you might actually develop a crush on? Not only is it designed for easy maneuvering, it comes with an ejectable battery to charge your gadgets, a compression system so you don't have to play the "smush everything in here, so help me god" game, and even features a sneaky odor-proof laundry bag.
An investmentworthy, cult-favorite Caraway cookware set for anyone who doesn't just want to cook smarter, but live smarter — this set comes with unique magnetic storage to ensure that you have everything you need at the tips of your fingers. This cookware is beautiful as it is handy — each piece is nonstick, oven-safe up to 550°F, and built to last.
A weighted Bearaby napper that answers the question of, "What would it look like if a blanket had magic sleep-inducing powers?" This breathable chunky knit blanket is designed with a comforting weight to help soothe anxiety and promote calm, making it easier not just to fall asleep, but *stay* asleep.
Barebell's "Soft" Protein Bars that taste SO LEGITIMATELY LIKE actual candy bars that they have altered my brain chemistry. At 16 grams of protein a pop, these are such a ridiculously convenient "hangriness" prevention option that I keep two in my bag at all times, especially during long trips with unpredictable flights and itineraries that might leave unexpected gaps between snacks meals.
Béis's Crescent Weekender Bag, the latest launch from Shay Mitchell's Instagram-beloved, reviewer-fave travel accessories brand. This elevated, versatile bag is ridiiiiculously roomy and built for all kinds of travel scenarios, whether it's a weekend trip on its own, or mounted on a wheeling bag using the built-in trolley strap.
An investmentworthy Samsung Frame TV that will instantly become the central hub of your home, just because it is that darn beautiful. Its motto is "TV when it's on. Art when it's off" — and TBH, the images speak for themselves.
A carefully designed FlyHugz travel pillow to alleviate neck strain while you're sleeping on long flights, drives, and train rides so you can comfortably snooze sitting upright. This is thoughtfully designed to support not just your neck, but your chin, helping prevent snoring and your mouth falling open.
A set of Glamnetic's press-on nails for anyone who's short on time or money but not on glamour — these standard and colorful sets are easy to reshape and apply, *plus* are reusable, so it's really an investment not just in one flawless manicure, but multiple.