What the new Apple Perth City store has that others don't
After a 15-year residence on Hay Street, the city's flagship store has relocated to the ground level of the former Commonwealth Bank Building, intersecting Forrest Place and Murray Street Mall.
Deirdre O'Brien, Senior Vice President of Retail & People, told The West the move was driven by the company's mission to deliver local customers the best available products and services.
'When we decided to reopen this store, it's really about being able to bring the transformative benefits of Apple innovations to even more customers in the community and further elevate a world-class shopping experience,' she said. The Apple store in Perth's CBD is moving into the city's main mall. Credit: Justin Benson-Cooper / The West Australian
The development represents somewhat of an anniversary celebration, with the iconic brand's first official bricks and mortar residence in Perth opening on June 26, 2010.
Its second Perth store opened at Westfield Booragoon — then Garden City — in September 2012.
With a focus on convenience, community, and delivering collaborative experiences through passionate personnel, Ms O'Brien said Apple Perth City would offer local customers services that are yet to be rolled out anywhere else in the country.
'In a first for Australia, Apple Perth City features a new space where customers can interact with Apple Watch guided by one of Apple's knowledgeable Specialists,' she said.
'In another first for Australia, we're also introducing Apple Pickup at a dedicated counter, which makes it even easier for customers to place an order online and pick up products when it's most convenient for them.
'And for customers wanting to unlock new tips and tricks on their favourite device, they can sign up for a free Today at Apple session hosted at the dedicated tables for a more personal experience.'
Commuters might have noticed recent updates to the building's facade, with the store's exterior displaying dark green wallpaper to compliment an Apple-shaped light fixture hanging from a central arch as it points to its official unveiling date.
Ms O'Brien said the brand's move to the heritage building is no coincidence, with every inch of the new space designed to celebrate the company's varied clientele, and stay true to its commitment to sustainability.
The city store will run on 100 per cent renewable energy, with the shop's interior transformed to reflect modern design features while nodding to the building's history.
'Our team meticulously restored and mended heritage fabric throughout the building, including the marble tiling, ceilings, and plaster columns, to create a truly unique space for customers to shop,' Ms O'Brien said.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
News.com.au
28 minutes ago
- News.com.au
Harley Reid's management table ‘biggest deal in AFL history' to Eagles
Harley Reid could be set to put pen to paper on the 'biggest deal in AFL history' with the West Coast Eagles. As Victorian clubs continue to circle the 20-year-old in the hopes of luring him back home, it now appears his future looks likely to remain in Perth. FOX FOOTY, available on Kayo Sports, is the only place to watch every match of every round in the 2025 Toyota AFL Premiership Season LIVE in 4K, with no ad-breaks during play. New to Kayo? Join now and get your first month for just $1. On Sunday it was revealed the young star's management had approached the Eagles to discuss potential contract extensions beyond 2026 when his rookie contract expires. AFL Media reporter Cal Twomey detailed further information behind the offers tabled with one set to rewrite the record books. 'It's hitting crunch time in the contract decision of Harley Reid at the West Coast Eagles,' Twomey told Footy Classified. 'He's had contract offers in front of him since April that have come from the Eagles. But in recent weeks, his management have sent counter offers to the Eagles – and a part of that we can detail tonight include a mammoth offer that would be a two-year extension, plus an extension on top of that of another nine years. So an 11-year arrangement. 'This is groundbreaking, really, in terms of what it would mean for West Coast Eagles and Harley Reid as one of the options. We've seen this in recent times with the contract of Miles Bergman, who signed a two-year deal and then has an understanding with Port Adelaide that he can sign an extra seven years beyond that. So it's not unprecedented. 'But it would be the biggest deal in AFL history by some way and it would take him through to the end of 2037 – which is remarkable to think about – if he was to pursue that all the way through. 'This is enormous in terms of the $20 million-plus that would be on the table.' The staggering potential contract quickly whipped around AFL circles with fans divided on the deal. Lachy Steele wrote on X: 'Absolute insanity. Besides last weekend he hasn't shown he's worth anywhere near that.' ESPN's Jasper Chellappah wrote: 'Think this is really fair from Harley's camp. Commits to the club short term, gives West Coast three years to improve and if they're still a rabble he goes home.' Twomey stated the contract negotiations haven't moved a great deal, leaving the door open for Victorian teams to continue to try and poach him. 'The Eagles are still weighing this up and going through their own negotiation process – and clubs are continuing to hunt him in Victoria,' he said. 'I think Hawthorn are near-on obsessed with Harley Reid in getting him to the club. They want him badly, are willing to go to eight to 10 years at $1.7 million, $1.8 million to get him across the line.' Veteran journalist Caroline Wilson noted that Reid's camp were not interested in joining a rebuilding club if he were to ultimately return home. 'The player and his family have made it clear they do not want to go to a struggling club,' Wilson told Agenda Setters. 'They've got no interest in St Kilda, they've got no interest in Melbourne. I'm not sure if they've got much interest in Essendon at the moment, but Essendon have no interest in that sort of money. 'They (the Bombers) think that Hawthorn is right in there – and Hawthorn say there have been no meaningful talks – others say that Richmond and Melbourne are having a crack. 'I think West Coast also said to the management 'we're not interested in that sort of money' … but what has happened in the last 24 hours is that I think West Coast have come back to the table – and we're talking significantly more than $1.5 million a year.' Kane Cornes questioned if the absurd figures being thrown around would be the right way to go for the young star still trying to find his feet in the game. 'No criticism to him but are West Coast, with the issues they've had with the behaviour of their biggest stars over the journey — is that setting him up in the best possible way to be the best player he can be?' Cornes asked. 'This is what he's going to get every week. 'He gets 20 in the first half (against Richmond), he's on track for career-best numbers and they go 'OK we've had enough of this, we're just going to put a tagger on him'. 'If you play West Coast you are stupid if you don't tag Harley Reid, which is so unfair for him in his second year to cop that. 'It is going to get very, very boring for him playing in that side when he cops that treatment and loses every week.'
News.com.au
an hour ago
- News.com.au
Gen Z reveals how she did her tax return this year, leaving older Aussies gobsmacked
A Gen Zer has left older Aussies gobsmacked after revealing how she submitted her tax return this year. In a revelation that would blow the mind of any Baby Boomer, Melbourne woman Paije recently divulged that she does her taxes each year using nothing but her smart phone. 'I just saw a video on my for you page where they were talking about that thing where some purchases you can do on your phone but big purchases have to be on your laptop,' the 28-year-old explained. 'I would like everyone to know that I did my taxes on my phone. I do everything on there.' The laptop Vs phone debate has gained traction in recent years. For Gen Zers who grew up as digital natives, they wouldn't think twice about making big purchases or completing in-depth tasks on their phone. For Millennials and other generations, things they consider 'major' tasks, such as purchasing a plane ticket, are reserved for the laptop, with the idea of being left with nothing but their mobile enough to send them into a panic. So, when Paije made her tax return confession, there were plenty of older Aussies who couldn't comprehend how she could complete such a significant task without whipping out her laptop. 'The way I gasped. Not on your phone,' one person said, with another joking, 'this feels illegal'. 'I didn't think anything at tax time could be worse than people saying getting a return just means you paid too much during the year, then I saw this,' another said. One person branded it 'criminal', adding that flights, tax and online furniture shopping are all laptop tasks. Another added: 'No way, that's definitely a desktop job.' However, there were plenty of people who saw no issue with it, with others claiming it is easier to do your taxes on your phone, particularly if you use the ATO app. 'I haven't opened my laptop since high school in 2019, I use my phone for everything,' one person said. Speaking to Paije said she wanted to tap into the running joke that older generations think some activities should only be done on laptops. 'I suppose I fall into that more Type B personality type and my attitude is that a phone is just a mini computer now,' the 28-year-old said. She also noted that the ATO's myDeductions app has become increasingly user friendly, making it really easy to do your tax return with nothing but your phone. In another video, Paije revealed she was getting a $921 refund after submitting her tax return, a figure she says is the 'worst' she has ever received. While the young worker understands that getting a smaller or no return means you have paid the correct amount of tax throughout the year, she noted that 'it still hurts'. In previous years, after submitting the same kind of deductions she did this year, her return would be in the $1500 to $2000 range. She also touched on her increasing HECS-HELP debt, which is currently sitting at almost $92,000. On June 1, indexation of 3.2 per cent was applied to all student loan debts. While there have been welcome changes to the way indexation occurs, with the lower of either the Consumer Price Index (CPI) or the Wage Price Index applied, there is still a lot of contention around the process. While payments towards your HECS debt are taken out of your pay in real time, that money is not coming off your debt at the same rate. Instead, the ATO holds these funds as a credit until you file your tax return on or after July 1. But, because indexation occurs before this on June 1, your past contributions are actually applying to the higher indexed rate, despite coming out of your pay much earlier. Because of this, many people with student loans feel like they will never see their debts reduce. 'The indexation from the last few years means that you're not really paying anything off because it just gets added again,' Paije said. She has two bachelors degrees and is currently doing her Masters and says the idea of paying off the debt doesn't even cross her mind anymore. 'I don't see it ever happening and so the best thing to do it just ignore it. Since the payments come out of my pay each fortnight I never see the money anyway, so I am kind of just choosing peace and pretending it doesn't exists,' she said. 'It would be too much mental effort that I don't have to care about it.'
News.com.au
3 hours ago
- News.com.au
Aussie cities ranked among the least friendly for EVs
Shocking new data has painted a grim picture for Australia's electric vehicle future, revealing that our major cities are among the least EV-friendly in the entire world. A comprehensive global analysis by Compare the Market, which assessed 106 cities, found that some of Australia's major cities consistently landed in the bottom 10 across five crucial factors for EV readiness, including incentives and charging station availability. Each city was ranked based on the following factors: chargers per capita, national average electricity cost, incentives score, EV sales relative to the city's population, and the number of EVs per capita. While some cities are better equipped for electric vehicles than others, it doesn't look good for Australia. Canberra emerged as Australia's top performer, securing the 33rd spot globally with a score of 2.94 out of 10. Hobart ranked 89th, trailing behind the Gold Coast, which secured the 88th position. Perth performed a little better, achieving 66th place in the rankings. Brisbane also outperformed Hobart, landing in 85th position. And in a closely contested comparison, Melbourne was ranked 73rd, just ahead of Sydney, which came in at 74th. While electric cars have gradually made their way into the Australian market, they haven't achieved mainstream appeal, and most states and territories have limited incentives for EV owners. While Queensland and New South Wales have previously offered rebates and subsidies for EV purchases, they initiatives have since ended, with EV owners getting at least one incentive: discounts on car registration fees every year. Canberra stood out as an exception, receiving full marks for its comprehensive incentives, which included registration discounts, rebates on the purchase of an electric car, and grants for installing charging stations, helping it achieve a higher ranking than other Australian cities. Another significant challenge affecting the adoption of electric vehicles in Australia is the national average electricity cost, which is notably higher than the global average. In addition to this, Australians encounter further obstacles in embracing EV technology, such as range anxiety and high initial purchase costs, which are often associated with soft resale values. Dutch cities claimed the top three positions in the ranking: The Hague (5.14/10), Rotterdam (5.10), and Amsterdam (5.00). The report highlighted that these cities had the highest number of charging stations per capita, a key factor in the ranking system that allowed them to surpass other EV-friendly cities.
