Ford Middle East strengthens its position as leading OEM with record sales growth in 2024
Upcoming launches of the new Expedition, first-ever Mustang Mach-E and Territory Hybrid highlight Ford's commitment to a refreshed product lineup and electrified future in the region.
Dubai, United Arab Emirates – Ford Middle East celebrated a remarkable year in 2024, achieving its best sales performance since 2016, with unit's sales more than double compared to 2022. The success is attributed to substantial market share gains in key countries such as the United Arab Emirates, Kuwait and Ford's largest market in the region, Saudi Arabia. As a result, Ford Middle East has secured its position among the top five Original Equipment Manufacturers (OEM) by sales volume.
"One of the primary reasons behind our stellar performance in attracting new customers to the Ford brand is the launch of new products across various segments and the outstanding efforts of our distributor partners, who consistently excel in understanding and meeting the diverse needs of our customers. This accomplishment is a true testament to our partnership and shared commitment to exceeding our customer experience, underscoring the effectiveness of our regional strategy, which is built on a diverse portfolio of nameplates sourced globally," said Ravi Ravichandran, President of Ford Middle East.
The remarkable 25% year-on-year (YoY) sales growth experienced by Ford Middle East in 2024 significantly outpaced market growth, highlighting the strong appeal of Ford's product lineup with customers across the region. The UAE contributed significantly to the impressive regional growth, achieving an outstanding 65% year-on-year increase in sales, with the Territory, Everest, and Ranger leading the charge. In Saudi Arabia, sales climbed by 16% year-on-year, with the Taurus leading in volume, followed by the Territory, and Everest. Meanwhile, in Kuwait, with an 11% year-on-year increase, the Territory claimed the top spot, the F-150 came in second, and the Taurus secured the third position.
Emerging as Ford's top-selling vehicles in the region in terms of volume were the Territory, Taurus, and Everest, each contributing significantly to the company's overall success. The Ford Territory, a popular SUV known for its spaciousness and family-friendly features, which saw 35% YoY growth, continues to dominate in its segment, while Taurus, Ford's flagship sedan, offers a blend of comfort, technology, and refined styling, appealing to discerning customers.
The Ford Everest, a capable and versatile SUV, catering to adventurous individuals and families seeking off-road capability and a premium driving experience has been a huge success in Middle Eastern markets making it a prominent nameplate in its segment.
Emphasising the strength of Ford's lineup, demand for Ford Performance vehicles continues to grow, with the Middle East being the only home to all three Raptor models — the F-150, Bronco, and Ranger — while the legendary Mustang continues to lead the segment, demonstrating Ford Middle East's diversified stable and having a car to suit every lifestyle its customers love and connect to.
Ford Middle East's fleet division also enjoyed an exceptional year. The Transit Cargo Van and Ambulance made a considerable impact in the commercial vehicle segment, doubling growth and mirroring their global success in the region.
The company's commitment to customer satisfaction is also reflected in a significant improvement in its brand Net Promoter Score (NPS). The NPS, a key metric for measuring customer loyalty and advocacy, soared by 10 points in 2024 – a substantial increase that highlights Ford Middle East's dedication to providing exceptional customer experiences and building strong relationships with its customers in the region.
"The 10-point increase in our Brand NPS is a clear indication that we are not only meeting but exceeding our customers' expectations through the unwavering commitment from our distributor partners," added Ravichandran. "And with our exciting upcoming product lineup, including the first-ever Mustang Mach-E, Territory Hybrid, as well as the new Expedition, we are confident in delivering even greater value and experiences to our customers this year.'
Ford's promise to deliver products customers want and need, is further reinforced by significant investments in the region, such as the recently inaugurated Parts Distribution Center (PDC) in Dubai South, UAE which is already streamlining parts availability and enhancing service levels directly benefitting customers.
To elevate the ownership experience even higher, Ford Middle East successfully launched FordPass in the UAE and is on track for introduction to our Saudi Arabian customers later this year, enabling access to vehicle features such as remote start and vehicle diagnostic information seamlessly on their mobile phones.
About Ford Motor Company Ford Motor Company (NYSE: F) is a global company, committed to helping build a better world, where every person is free to move and pursue their dreams. The company's Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Ford employs about 175,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
Contacts:
Sadiq Al Hamed
Corporate Communications
Ford Middle East
Salhamed@ford.com
Jessica El Rami
Account Director
Burson
Jessica.elrami@bursonglobal.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
UAE Moments
3 hours ago
- UAE Moments
♉ Taurus: Daily Horoscope for August 4th, 2025
Dear Taurus, today the harmonious trine between the Sun and Moon bathes your day in a gentle, reassuring light. You'll find comfort in your routines—savor that morning coffee, enjoy the familiar rhythm of your commute, or delight in a favorite playlist. Love Horoscope In love, Taurus, your steadfast heart is a true treasure today. The cosmic energies favor loyalty and simple gestures—a handwritten note, a shared laugh, or a cozy evening at home can deepen your connection. If you're single, don't underestimate the magic of everyday encounters; a smile at your favorite café could open a new chapter. Remember, love doesn't always arrive with fireworks—it often grows in the fertile soil of trust and shared moments. Be open to gentle surprises and let your authenticity shine. Your warmth is magnetic, drawing kindred spirits closer to you. Career Horoscope At work, Taurus, your reliability is your superpower. Colleagues and clients appreciate your steady hand and practical wisdom, especially on a Monday that calls for calm and order. Tackle your to-do list with methodical precision, but don't be afraid to suggest a creative tweak to a routine process. Sometimes, a fresh perspective can turn a mundane task into a breakthrough. If you feel stuck, take a mindful break—step outside, stretch, or chat with a coworker. These small pauses can recharge your mind and help you approach challenges with renewed clarity and patience. Finance Horoscope Financially, Taurus, today is about appreciating the value of what you already have. The stars encourage you to review your budget with a practical eye—maybe you'll spot a subscription you no longer need or find a clever way to repurpose something at home. Avoid impulsive purchases; instead, celebrate your resourcefulness. If you've been considering a small investment in your comfort or well-being, like a new pillow or a favorite treat, go ahead—just keep it reasonable. Remember, abundance often grows from gratitude and wise stewardship. Trust your instincts and let your natural prudence guide you. Health Horoscope Your well-being flourishes when you honor your need for comfort and security, Taurus. Today, indulge in a self-care ritual that grounds you—perhaps a walk in nature, a nourishing meal, or a few minutes of mindful breathing. The cosmic flow supports gentle routines, so don't pressure yourself to make drastic changes. Instead, focus on what brings you peace and joy in the present moment. Remember, laughter is a powerful tonic—watch a funny video or share a joke with a friend. Your body and spirit will thank you for these simple, joyful acts of kindness.
UAE Moments
a day ago
- UAE Moments
♉ Taurus: Daily Horoscope for August 3rd, 2025
Today, Taurus, the Moon's entrance into Sagittarius opens a window for profound transformation. You may feel a gentle nudge from the universe to release old habits or beliefs that no longer serve you. Love Horoscope In love, Taurus, your loyal heart shines brighter than ever. The harmonious lunar aspects inspire you to express your feelings more openly, perhaps through a heartfelt message or a spontaneous gesture. If you're in a relationship, surprise your partner with a cozy dinner or a handwritten note. Singles, don't shy away from new encounters—someone intriguing may cross your path when you least expect it. Let your authentic self lead the way, and trust that genuine connections are built on honesty and shared laughter. Career Horoscope At work, your steady approach is your greatest asset, Taurus. Today's planetary energies encourage collaboration and creative thinking. If a colleague proposes an unconventional idea, listen with an open mind—you might discover a solution that benefits everyone. Don't be afraid to share your insights, even if they seem simple; sometimes, the most practical advice is the most valuable. Remember, teamwork makes the dream work, and your reliability is the glue that holds projects together. Finance Horoscope Financially, Taurus, today's energies encourage you to review your habits and consider new strategies. Are there subscriptions you no longer use or small expenses that add up? Take a practical look at your budget and see where you can make positive changes. The Moon's influence may also bring an unexpected opportunity—perhaps a side project or a helpful tip from a friend. Stay open and flexible, and remember: every wise choice, no matter how small, builds lasting security. Health Horoscope Your well-being is in focus today, Taurus. The cosmic climate supports letting go of stress and embracing activities that bring you joy. Whether it's a walk in nature, a favorite hobby, or a few moments of mindful breathing, prioritize what soothes your soul. If you've been feeling sluggish, try a new exercise or stretch routine—your body will thank you. Remember, self-care isn't selfish; it's the foundation for your enduring strength and serenity.
UAE Moments
a day ago
- UAE Moments
Your Career Horoscope for August 3, 2025
Today brings a mix of steady progress and preparation for bigger opportunities ahead. Find daily astrological predictions for all sun signs for August 3. We recommend reading the horoscopes for your rising sign. Aries Career Horoscope You're busier than usual and need to multitask if you want to unite all aspects of the current situation at once. Meanwhile, don't put too much pressure on yourself. It will all work out. Taurus Career Horoscope You'll have a great day, and you should be able to find exactly the right words to express yourself to clients or new customers. Try to keep everyone happy, though not at the expense of your integrity. Gemini Career Horoscope Plenty is going on, though most of it is in the planning or negotiation stages. You won't be bored, but you will ache for some serious action. You may get what you wish for sooner than you think. Read More: The Best Careers for Each Zodiac Sign Click here to follow our WhatsApp channel for tarot readings, love, health, career, and Chinese horoscopes delivered to your phone daily! Cancer Career Horoscope It's a great time to trim the fat and cut away anything unnecessary cluttering up your projects or workspace. Budget cuts are never easy, but you'll see how to make them stick. Leo Career Horoscope Your energy is powerful, so make time to work old procedures and policies in new ways. You'll be drawn to novel experiences and interesting people. Don't hesitate to go beyond your comfort zone. Virgo Career Horoscope Temptation will strike as you try to protect your security and position. If you find you are having troubles, it might be time to check in with a trusted supervisor to see what's really going on. Libra Career Horoscope Don't worry if you can't make a decision now. After all, you're entitled to a day of less activity now and then. Just enjoy the break. You can get back to the grind tomorrow. Scorpio Career Horoscope Choose your words with care and precision. You'll need to make a good first impression. If you rub someone the wrong way, you may have to spend time trying to smooth ruffled feathers. Sagittarius Career Horoscope Don't spend too much time with any one client or customer today. Your charm is concentrated, so a little goes a long way! You have lots of schmoozing to do, and you need to work the crowd. Capricorn Career Horoscope If you're feeling as if you're up against the wall, try a little analysis. Break all your projects down into their components, and you'll find they're all way more manageable than you anticipated. Aquarius Career Horoscope Focus on small-scale, human-centered work now. Put off long-term planning until you can really step back and see the big picture. Work with clients, if possible. Their needs should come first now. Pisces Career Horoscope An argument rages through the workplace. It might seem low-key at first, but as the day goes on the situation rises to a heated crescendo. Make sure you steer clear of the fray. It could get ugly.
