Isuzu D-Max EV could top $100,000 in Australia
IUA is yet to announce local pricing, specs or launch timing for the first D-Max electric vehicle (EV), which will be launched in Norway later this year, followed by Thailand and the UK, where it will be released in early 2026.
Revealed in April, the D-Max EV will be a critical vehicle for IUA, where its only two existing models – the diesel-powered D-Max ute and the related MU-X large SUV – will be hit with increasing CO2-related financial penalties under the federal government's New vehicle Efficiency Standard (NVES) from this month.
CarExpert can save you thousands on a new D-Max. Click here to get a great deal.
However, local demand for the first D-Max EV could be significantly impacted by a price premium that, based on the UK model lineup, could amount to about $30,000 over an equivalent diesel D-Max.
In Britain, the range-topping D-Max eV-Cross has been priced at £62,495 plus VAT sales tax – substantially more than the £40,900 price of that market's equivalent diesel-powered V-Cross variant.
While a direct currency conversion is less relevant, the same price difference applied to Australia's premium D-Max X-Terrain variant (currently priced at $70,500 before on-road costs), would see a fully loaded D-Max EV priced at around $108,000 plus on-roads.
An extended-cab D-Max EV will also be available in the UK, priced at £59,995, but even the entry-level dual-cab electric variant called the eDL40 will cost £60,995 in Britain – over £20,000 ($A40,000-plus) more than the diesel variant on which it's based.
Given the cheapest dual-cab 4×4 pickup version of the D-Max currently costs more than $50,000 in Australia, the same price premium would see the dual-motor four-wheel drive D-Max EV priced above $90,000.
Australia's first electric ute was the LDV eT60, which was initially launched at $92,990 before on-road costs in late 2022. Following significant discounts since then, it has attracted just 117 sales to June 2025.
But while the eT60, which will soon be replaced by the new eTerron 9, was a rear-wheel drive dual-cab which claimed a 330km driving range on the European WLTP standard, the D-Max EV will be offered exclusively with a dual-motor permanent four-wheel drive powertrain offering a claimed range of just 263km under the same test cycle.
It will, however, match its diesel equivalent/s with a 1000kg payload and 3500kg towing capacity, as well as similar off-road credentials – despite exchanging rear leaf springs for coil springs in a DeDion rear suspension setup.
For reference, the eTerron 9 will bring 430km of range (WLTP), a power output of 325kW and the same 3.5-tonne tow rating.
The D-Max EV combines a front axle-mounted electric motor producing 43kW/108Nm with a rear motor delivering 97kW/217Nm to offer a combined total of 140kW/325Nm, matching the D-Max's 3.0-litre four-cylinder turbo-diesel for power but falling 125Nm short.
Its 66.9kWh under-floor battery can be DC fast-charged at up to 50kW is claimed to offer 20-80 per cent charging in one hour, with 11kW AC home charging said to provide a 0-100 per cent charge in 10 hours.
Top speed is listed at just 128km/h and kerb weight increases by about 200kg of the X-Terrain to 2350kg.
However, the D-Max EV otherwise offers similar performance figures to its diesel equivalents, including claimed 0-100km/h acceleration in 10.1 seconds, 210mm of ground clearance (down from 240mm), a 600mm fording depth (down from 800mm), and slightly less generous approach and departure angles of 30.5 and 24.2 degrees respectively.
Apart from front quarter and rear 'EV' badging, a grille with blue highlights, and a CCS charging port instead of a diesel fuel filler, the electric D-Max looks almost identical to its dual-cab 4×4 diesel stablemates both inside and out.
Inside, there is a 9.0-inch infotainment touchscreen with smartphone mirroring, a 7.0-inch digital instrument cluster, dual-zone climate control and heated front seas.
The D-Max EV will be offered in Europe in two trim levels, both riding on 18-inch wheels and featuring an energy-saving Eco mode and four levels of selectable brake energy regeneration.
First revealed in concept form in March 2024, the D-Max EV could be the next all-electric ute (as opposed to plug-in hybrid utes like the BYD Shark 6, GWM Cannon Alpha PHEV and Ford Ranger PHEV) to arrive in Australia after the eTerron 9.
Electric versions are expected of the top-selling Ranger, the next-generation Toyota HiLux due in 2026, and the all-new Kia Tasman that launches this month.
IUA told CarExpert in February it was considering the release of several electrified versions of the D-Max, including mild-hybrid (MHEV), plug-in hybrid (PHEV), full electric (EV) and even fuel-cell electric (FCEV) and extended-range electric (EREV) powertrains to meet NVES emissions targets.
At the time, Isuzu Ute Australia (IUA) deputy general manager Sadanori Sugita confirmed the D-Max EV would be launched in Australia 'in the near future', before IUA managing director Junta Matsui said the company would not lock in any electrified powertrains until full details of the NVES had been announced.
'We haven't decided anything yet, frankly speaking,' he said. 'We leave our options open. We try to minimise the impact to the market of course.
'We're talking to the product development team, talking to Isuzu in Japan, and of course talking to the government side, because not many details have been disclosed yet, even though NVES is going to start in July.'
The NVES officially commenced on January 1 this year and fines for exceeding CO2 emissions limits started accruing on July 1, before becoming payable in 2028.
It sets specific emissions targets that reduce between 2025 and 2029, for both 'Type 1' passenger cars and 'Type 2' heavy vehicles like the D-Max, which currently produces between 177g/km (for 1.9-litre turbo-diesel variants) and 207g/km of CO2 in 3.0-litre dual-cab 4×4 form.
While all D-Max variants are therefore under the 2025 NVES Type 2 target of 210g/km, that CO2 limit will reduce to just 110g/km in 2029.
However, Mr Matsui said both the MU-X and D-Max will remain NVES-compliant in the long-term, with the help of electrified powertrains.
'We're going to find a way for sure. We're going to make a nice balance,' he said. 'We try to find a nice balance between being fit for purpose for the Australian people and coping with the NVES targets.'
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Stay tuned to CarExpert for all the latest Cupra Born updates MORE: Explore the Cupra Born showroom Content originally sourced from: Cupra Australia will finally bring the 240kW Born VZ electric hot hatch early in 2026, though customers eager for less powerful variants will have to wait a little longer. Speaking with CarExpert, head of product for Cupra Australia – Jeff Shafer – said the high-performance Born will arrive at the beginning of next year (despite being earmarked for late-2025 as recently as March), while lesser variants may arrive with an incoming mid-life facelift. "We're in the process of planning the rest of the Born range beyond the VZ – even for the VZ we're still locking in a couple of final details," Mr Shafer said. "There's a facelift coming soon, so we're looking at the timing in terms of whether it makes sense to bring [lower variants] back in the shorter term, or wait for the [mid-life update]." CarExpert can save you thousands on a new car. Click here to get a great deal. Asked about how the ever-changing EV market has impacted Cupra's approach, particularly with regards to re-introducing the Born, Mr Shafer said the Spanish brand will focus on driver enjoyment and value to stand out from increasing competition from the likes of emerging Chinese brands. "Cupra doesn't aspire to be all things to all people… so we really want to make sure that we're bringing cars that are appealing to people's emotions, and are above all fun to drive," Mr Shafer said. "With the Born, we got a lot of positive feedback on the ride and handling, and how there was a feeling of quality. I think these aspects take the VZ up to another level in terms of the responsiveness. "Bringing Tavascan into the market, in the EV space just making sure you've got a product that doesn't follow the others [is important]. "[Pricing] is always a challenge, and we don't take anything for granted in the Australian market. It did move very quickly, so we're trying to make sure we're bringing a product that has the right positioning, offers value that customers can see. "But also, making sure that the points of difference that we believe we have in design, ride and handling, and calibration of our assistance systems is also communicated so that people understand what they're getting for their money," Mr Shafer continued. "It's important that people feel like they have value. So we're not always chasing the cheapest price point, I don't think that's ever our position, but you definitely have to have a value that people can see and appreciate." The Cupra Born VZ features a single rear-mounted electric motor producing 240kW of power and 545Nm of torque, increases of 70kW and 235Nm over the standard 170kW Born that is now sold out in Australia. As a result, the Born VZ can sprint from 0-100km/h in 5.6 seconds, and reach a top speed of 200km/h. 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No doubt one reason for the delay is the Spanish brand's local strategy of giving each new model "the right time in the sun", as communicated by Cupra Australia's former director Ben Wilks earlier this year. "It's important to really roll these out responsibly in terms of timing. Each of these models needs the right time in the sun," Mr Wilks told CarExpert in March. "These are not necessarily delays from a factory perspective, but rather structure and order from our perspective." However, since Mr Wilks' comments launch timings for several new models have changed again. The facelifted Formentor and hotter Born VZ electric hatch were both initially due on sale here before the end of 2025, and now both are coming early next year. Stay tuned to CarExpert for all the latest Cupra Born updates MORE: Explore the Cupra Born showroom Content originally sourced from: Cupra Australia will finally bring the 240kW Born VZ electric hot hatch early in 2026, though customers eager for less powerful variants will have to wait a little longer. Speaking with CarExpert, head of product for Cupra Australia – Jeff Shafer – said the high-performance Born will arrive at the beginning of next year (despite being earmarked for late-2025 as recently as March), while lesser variants may arrive with an incoming mid-life facelift. "We're in the process of planning the rest of the Born range beyond the VZ – even for the VZ we're still locking in a couple of final details," Mr Shafer said. "There's a facelift coming soon, so we're looking at the timing in terms of whether it makes sense to bring [lower variants] back in the shorter term, or wait for the [mid-life update]." CarExpert can save you thousands on a new car. Click here to get a great deal. Asked about how the ever-changing EV market has impacted Cupra's approach, particularly with regards to re-introducing the Born, Mr Shafer said the Spanish brand will focus on driver enjoyment and value to stand out from increasing competition from the likes of emerging Chinese brands. "Cupra doesn't aspire to be all things to all people… so we really want to make sure that we're bringing cars that are appealing to people's emotions, and are above all fun to drive," Mr Shafer said. "With the Born, we got a lot of positive feedback on the ride and handling, and how there was a feeling of quality. I think these aspects take the VZ up to another level in terms of the responsiveness. "Bringing Tavascan into the market, in the EV space just making sure you've got a product that doesn't follow the others [is important]. "[Pricing] is always a challenge, and we don't take anything for granted in the Australian market. It did move very quickly, so we're trying to make sure we're bringing a product that has the right positioning, offers value that customers can see. "But also, making sure that the points of difference that we believe we have in design, ride and handling, and calibration of our assistance systems is also communicated so that people understand what they're getting for their money," Mr Shafer continued. "It's important that people feel like they have value. So we're not always chasing the cheapest price point, I don't think that's ever our position, but you definitely have to have a value that people can see and appreciate." The Cupra Born VZ features a single rear-mounted electric motor producing 240kW of power and 545Nm of torque, increases of 70kW and 235Nm over the standard 170kW Born that is now sold out in Australia. As a result, the Born VZ can sprint from 0-100km/h in 5.6 seconds, and reach a top speed of 200km/h. Other changes under the skin of the VZ include a slightly larger 79kWh battery pack and a new DCC Sport chassis setup that includes revised dampers, anti-roll bars and rear springs. Exterior upgrades are limited to wider tyres and a choice of two 20-inch alloy wheel designs (globally): either forged or with 3D copper inserts. Two new colours join the palette: Midnight Black and Dark Forest green. Inside the cabin, the VZ is ready for the racetrack with bucket seats finished in recycled materials. The tech has also been improved over the base car, with the fitment of an upsized 12.9-inch infotainment touchscreen that features Cupra's latest operating system. The early 2026 launch timing is yet another delay for the flagship Born, which was originally due in May 2025, then pushed back to late 2025 as recently as March. This means when it arrives, it will be almost a year late. No doubt one reason for the delay is the Spanish brand's local strategy of giving each new model "the right time in the sun", as communicated by Cupra Australia's former director Ben Wilks earlier this year. "It's important to really roll these out responsibly in terms of timing. Each of these models needs the right time in the sun," Mr Wilks told CarExpert in March. "These are not necessarily delays from a factory perspective, but rather structure and order from our perspective." However, since Mr Wilks' comments launch timings for several new models have changed again. The facelifted Formentor and hotter Born VZ electric hatch were both initially due on sale here before the end of 2025, and now both are coming early next year. Stay tuned to CarExpert for all the latest Cupra Born updates MORE: Explore the Cupra Born showroom Content originally sourced from: Cupra Australia will finally bring the 240kW Born VZ electric hot hatch early in 2026, though customers eager for less powerful variants will have to wait a little longer. Speaking with CarExpert, head of product for Cupra Australia – Jeff Shafer – said the high-performance Born will arrive at the beginning of next year (despite being earmarked for late-2025 as recently as March), while lesser variants may arrive with an incoming mid-life facelift. "We're in the process of planning the rest of the Born range beyond the VZ – even for the VZ we're still locking in a couple of final details," Mr Shafer said. "There's a facelift coming soon, so we're looking at the timing in terms of whether it makes sense to bring [lower variants] back in the shorter term, or wait for the [mid-life update]." CarExpert can save you thousands on a new car. Click here to get a great deal. Asked about how the ever-changing EV market has impacted Cupra's approach, particularly with regards to re-introducing the Born, Mr Shafer said the Spanish brand will focus on driver enjoyment and value to stand out from increasing competition from the likes of emerging Chinese brands. "Cupra doesn't aspire to be all things to all people… so we really want to make sure that we're bringing cars that are appealing to people's emotions, and are above all fun to drive," Mr Shafer said. "With the Born, we got a lot of positive feedback on the ride and handling, and how there was a feeling of quality. I think these aspects take the VZ up to another level in terms of the responsiveness. "Bringing Tavascan into the market, in the EV space just making sure you've got a product that doesn't follow the others [is important]. "[Pricing] is always a challenge, and we don't take anything for granted in the Australian market. It did move very quickly, so we're trying to make sure we're bringing a product that has the right positioning, offers value that customers can see. "But also, making sure that the points of difference that we believe we have in design, ride and handling, and calibration of our assistance systems is also communicated so that people understand what they're getting for their money," Mr Shafer continued. "It's important that people feel like they have value. So we're not always chasing the cheapest price point, I don't think that's ever our position, but you definitely have to have a value that people can see and appreciate." The Cupra Born VZ features a single rear-mounted electric motor producing 240kW of power and 545Nm of torque, increases of 70kW and 235Nm over the standard 170kW Born that is now sold out in Australia. As a result, the Born VZ can sprint from 0-100km/h in 5.6 seconds, and reach a top speed of 200km/h. Other changes under the skin of the VZ include a slightly larger 79kWh battery pack and a new DCC Sport chassis setup that includes revised dampers, anti-roll bars and rear springs. Exterior upgrades are limited to wider tyres and a choice of two 20-inch alloy wheel designs (globally): either forged or with 3D copper inserts. Two new colours join the palette: Midnight Black and Dark Forest green. Inside the cabin, the VZ is ready for the racetrack with bucket seats finished in recycled materials. The tech has also been improved over the base car, with the fitment of an upsized 12.9-inch infotainment touchscreen that features Cupra's latest operating system. The early 2026 launch timing is yet another delay for the flagship Born, which was originally due in May 2025, then pushed back to late 2025 as recently as March. This means when it arrives, it will be almost a year late. No doubt one reason for the delay is the Spanish brand's local strategy of giving each new model "the right time in the sun", as communicated by Cupra Australia's former director Ben Wilks earlier this year. "It's important to really roll these out responsibly in terms of timing. Each of these models needs the right time in the sun," Mr Wilks told CarExpert in March. "These are not necessarily delays from a factory perspective, but rather structure and order from our perspective." However, since Mr Wilks' comments launch timings for several new models have changed again. The facelifted Formentor and hotter Born VZ electric hatch were both initially due on sale here before the end of 2025, and now both are coming early next year. Stay tuned to CarExpert for all the latest Cupra Born updates MORE: Explore the Cupra Born showroom Content originally sourced from:
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The Honda Prelude name will return to Australian showrooms for the first time in 25 years with its planned arrival in mid-2026, but it won't sit alongside any direct rivals nor set sales charts on fire, according to the brand. The Prelude was previously a mainstay in a highly competitive sports car market which has shrunk to a handful of models, including the Subaru BRZ and Toyota GR86, Ford Mustang, Nissan Z and Toyota Supra. According to Honda, none of these are direct rivals to the 2026 Prelude, which will be the first to offer a hybrid powertrain. "By the nature of it, it's going to be a little bit in the market. There isn't going to be anything you can neatly say, it's a direct competitor of that – it's just seen in a lot of different spaces," said Honda Australia managing director, Rob Thorp. CarExpert can save you thousands on a new car. Click here to get a great deal. The sentiment is backed up by Honda Australia CEO Jay Joseph, who told CarExpert: "Prelude is a really fun car, but it's not a high-volume car. "It's a bit of a Swiss Army Knife – it really doesn't fit neatly into a segment and I think that's the opportunity that we get to leverage." In the Prelude's final year in Australia, 2001, total sales across the 'Sports' segment were 8820 across all makes, making up 1.14 per cent of all the 772,681 new vehicles sold that year. In 2024, the same Sports segment saw 10,633 sales, making up an even smaller 0.87 per cent share of all new cars sold (not including brands like Mahindra, Tesla and Polestar brands, which don't report to the official VFACTS figures, and would reduce this number further). While the price of the Prelude in Australia is yet to be announced, it will enter a dramatically different battleground when it returns in mid-2026 – but does the sports car market have room for another competitor in Prelude? "Yes, we think it does," Honda Australia managing director Ron Thorp told CarExpert. "We've actually been planning this for a little while, and … the nature of the model is it doesn't fit a market segment easily. "It will, from a VFACTS perspective and pricing, but the customer who we think will be interested, it's going to be quite a wide, broad base." "If you look at [Civic] Type R, we know who wants to buy Type R," Mr Thorp said. "Looking at the Prelude, it could be a sports cars person, but you could sort of see, to be honest, older males who used to own them back in the 90s buying them again – I think it's going to reattract a lot of consumers back to the Honda brand. "You can see it opening up to a female audience as well because of the way it looks and drives and handles. "We sort of think that this is where the customer segment group might be," Mr Thorp said, with the Prelude potentially able to "attract a lot of different people from a lot of different areas". "It's also going to provide an opportunity to actually conquest and speak to new customers at the same time, and the combination of the two will allow us to generate great [brand] awareness and start to put Honda on a consideration list." More: Everything Honda Content originally sourced from: The Honda Prelude name will return to Australian showrooms for the first time in 25 years with its planned arrival in mid-2026, but it won't sit alongside any direct rivals nor set sales charts on fire, according to the brand. The Prelude was previously a mainstay in a highly competitive sports car market which has shrunk to a handful of models, including the Subaru BRZ and Toyota GR86, Ford Mustang, Nissan Z and Toyota Supra. According to Honda, none of these are direct rivals to the 2026 Prelude, which will be the first to offer a hybrid powertrain. "By the nature of it, it's going to be a little bit in the market. There isn't going to be anything you can neatly say, it's a direct competitor of that – it's just seen in a lot of different spaces," said Honda Australia managing director, Rob Thorp. CarExpert can save you thousands on a new car. Click here to get a great deal. The sentiment is backed up by Honda Australia CEO Jay Joseph, who told CarExpert: "Prelude is a really fun car, but it's not a high-volume car. "It's a bit of a Swiss Army Knife – it really doesn't fit neatly into a segment and I think that's the opportunity that we get to leverage." In the Prelude's final year in Australia, 2001, total sales across the 'Sports' segment were 8820 across all makes, making up 1.14 per cent of all the 772,681 new vehicles sold that year. In 2024, the same Sports segment saw 10,633 sales, making up an even smaller 0.87 per cent share of all new cars sold (not including brands like Mahindra, Tesla and Polestar brands, which don't report to the official VFACTS figures, and would reduce this number further). While the price of the Prelude in Australia is yet to be announced, it will enter a dramatically different battleground when it returns in mid-2026 – but does the sports car market have room for another competitor in Prelude? "Yes, we think it does," Honda Australia managing director Ron Thorp told CarExpert. "We've actually been planning this for a little while, and … the nature of the model is it doesn't fit a market segment easily. "It will, from a VFACTS perspective and pricing, but the customer who we think will be interested, it's going to be quite a wide, broad base." "If you look at [Civic] Type R, we know who wants to buy Type R," Mr Thorp said. "Looking at the Prelude, it could be a sports cars person, but you could sort of see, to be honest, older males who used to own them back in the 90s buying them again – I think it's going to reattract a lot of consumers back to the Honda brand. "You can see it opening up to a female audience as well because of the way it looks and drives and handles. "We sort of think that this is where the customer segment group might be," Mr Thorp said, with the Prelude potentially able to "attract a lot of different people from a lot of different areas". "It's also going to provide an opportunity to actually conquest and speak to new customers at the same time, and the combination of the two will allow us to generate great [brand] awareness and start to put Honda on a consideration list." More: Everything Honda Content originally sourced from: The Honda Prelude name will return to Australian showrooms for the first time in 25 years with its planned arrival in mid-2026, but it won't sit alongside any direct rivals nor set sales charts on fire, according to the brand. The Prelude was previously a mainstay in a highly competitive sports car market which has shrunk to a handful of models, including the Subaru BRZ and Toyota GR86, Ford Mustang, Nissan Z and Toyota Supra. According to Honda, none of these are direct rivals to the 2026 Prelude, which will be the first to offer a hybrid powertrain. "By the nature of it, it's going to be a little bit in the market. There isn't going to be anything you can neatly say, it's a direct competitor of that – it's just seen in a lot of different spaces," said Honda Australia managing director, Rob Thorp. CarExpert can save you thousands on a new car. Click here to get a great deal. The sentiment is backed up by Honda Australia CEO Jay Joseph, who told CarExpert: "Prelude is a really fun car, but it's not a high-volume car. "It's a bit of a Swiss Army Knife – it really doesn't fit neatly into a segment and I think that's the opportunity that we get to leverage." In the Prelude's final year in Australia, 2001, total sales across the 'Sports' segment were 8820 across all makes, making up 1.14 per cent of all the 772,681 new vehicles sold that year. In 2024, the same Sports segment saw 10,633 sales, making up an even smaller 0.87 per cent share of all new cars sold (not including brands like Mahindra, Tesla and Polestar brands, which don't report to the official VFACTS figures, and would reduce this number further). While the price of the Prelude in Australia is yet to be announced, it will enter a dramatically different battleground when it returns in mid-2026 – but does the sports car market have room for another competitor in Prelude? "Yes, we think it does," Honda Australia managing director Ron Thorp told CarExpert. "We've actually been planning this for a little while, and … the nature of the model is it doesn't fit a market segment easily. "It will, from a VFACTS perspective and pricing, but the customer who we think will be interested, it's going to be quite a wide, broad base." "If you look at [Civic] Type R, we know who wants to buy Type R," Mr Thorp said. "Looking at the Prelude, it could be a sports cars person, but you could sort of see, to be honest, older males who used to own them back in the 90s buying them again – I think it's going to reattract a lot of consumers back to the Honda brand. "You can see it opening up to a female audience as well because of the way it looks and drives and handles. "We sort of think that this is where the customer segment group might be," Mr Thorp said, with the Prelude potentially able to "attract a lot of different people from a lot of different areas". "It's also going to provide an opportunity to actually conquest and speak to new customers at the same time, and the combination of the two will allow us to generate great [brand] awareness and start to put Honda on a consideration list." More: Everything Honda Content originally sourced from: The Honda Prelude name will return to Australian showrooms for the first time in 25 years with its planned arrival in mid-2026, but it won't sit alongside any direct rivals nor set sales charts on fire, according to the brand. The Prelude was previously a mainstay in a highly competitive sports car market which has shrunk to a handful of models, including the Subaru BRZ and Toyota GR86, Ford Mustang, Nissan Z and Toyota Supra. According to Honda, none of these are direct rivals to the 2026 Prelude, which will be the first to offer a hybrid powertrain. "By the nature of it, it's going to be a little bit in the market. There isn't going to be anything you can neatly say, it's a direct competitor of that – it's just seen in a lot of different spaces," said Honda Australia managing director, Rob Thorp. CarExpert can save you thousands on a new car. Click here to get a great deal. The sentiment is backed up by Honda Australia CEO Jay Joseph, who told CarExpert: "Prelude is a really fun car, but it's not a high-volume car. "It's a bit of a Swiss Army Knife – it really doesn't fit neatly into a segment and I think that's the opportunity that we get to leverage." In the Prelude's final year in Australia, 2001, total sales across the 'Sports' segment were 8820 across all makes, making up 1.14 per cent of all the 772,681 new vehicles sold that year. In 2024, the same Sports segment saw 10,633 sales, making up an even smaller 0.87 per cent share of all new cars sold (not including brands like Mahindra, Tesla and Polestar brands, which don't report to the official VFACTS figures, and would reduce this number further). While the price of the Prelude in Australia is yet to be announced, it will enter a dramatically different battleground when it returns in mid-2026 – but does the sports car market have room for another competitor in Prelude? "Yes, we think it does," Honda Australia managing director Ron Thorp told CarExpert. "We've actually been planning this for a little while, and … the nature of the model is it doesn't fit a market segment easily. "It will, from a VFACTS perspective and pricing, but the customer who we think will be interested, it's going to be quite a wide, broad base." "If you look at [Civic] Type R, we know who wants to buy Type R," Mr Thorp said. "Looking at the Prelude, it could be a sports cars person, but you could sort of see, to be honest, older males who used to own them back in the 90s buying them again – I think it's going to reattract a lot of consumers back to the Honda brand. "You can see it opening up to a female audience as well because of the way it looks and drives and handles. "We sort of think that this is where the customer segment group might be," Mr Thorp said, with the Prelude potentially able to "attract a lot of different people from a lot of different areas". "It's also going to provide an opportunity to actually conquest and speak to new customers at the same time, and the combination of the two will allow us to generate great [brand] awareness and start to put Honda on a consideration list." More: Everything Honda Content originally sourced from:
