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Otago Daily Times
an hour ago
- Otago Daily Times
First build in Frankton commercial subdivision
A graphic render of a campervan hire and sales building now going up near Queenstown Airport. PHOTO: SUPPLIED A campervan hire and sales business will tenant a new building emerging from a greenfields site between Hawthorne Dr and Queenstown Airport. It's the first build in a 64-lot commercial subdivision for which Remarkables Park Ltd completed roading and services a couple of years ago. Site works began in April on the one-hectare site at 9 Purple Ash Ave, a new road accessed from Red Oaks Dr and Hawthorne Dr. Expected to be completed by the middle of next year, it'll consist of an 800sqm workshop, 200sqm of rental space and a 400sqm showroom, along with 35 outside carparks. The tenant has yet to benamed. The project's one of the first by MTM Investments, an Auckland-based developer with a strong Queenstown connection. One of its directors, former Remarkables Park Group business strategy director Johnathan Chen, says it's developing the building for a campervan business operator. Chen, who's a director of the entity behind the nearby Research & Innovation Centre, says MTM's exploring other opportunities in the area, including residential and visitor accommodation development. "We've had a pretty keen interest in Queenstown for a while."
RNZ News
9 hours ago
- RNZ News
Smeg New World giveaway smart move, says marketing expert
Photo: RNZ / Dom Thomas Being part of New World's latest promo is unlikely to hurt Smeg's higher-end image, even if people are picking up its products for nothing, marketing experts say. The supermarket is offering baking dishes and utensil organisers in return for stickers collected at a rate of one per $20. Some items, such as the cast iron braiser, require cash on top of stickers. Kitchen Things is selling Smeg casserole dishes for more than $450 and a set of three containers for $439. Sarah Dodds, a senior marketing lecturer at Massey University, said it was a smart move for Smeg to be involved in the New World giveaway. "It gives them exposure to a broader target market, a sensible growth strategy in today's market to increase market share. "Although Smeg is typically positioned as a premium, designer appliance brand, partnering with a major supermarket like New World offers widespread visibility across New Zealand, creating brand awareness and interest from aspirational consumers who may not have previously considered high-end appliances." She said giveaways could often generate excitement and goodwill. "Associating the brand with a Kiwi supermarket can personalise the brand and increase its relatability. "The key will be to preserve the brand's premium appeal while benefiting from New World's broad reach to grow the brand in New Zealand. Having said that, New World is positioned as a supermarket that offers quality product and a full-service, premium shopping environment, so in that sense, Smeg fits reasonably well with New World." University of Auckland marketing professor Michael Lee said, if it was a new type of promotion, it could be detrimental to the Smeg brand, but the model was well known. "New World has done enough of these now, all with high-end brands, that they have sort of become pseudo status promoters of the brands involved." Foodstuffs said the promotion was a successful one, with 92 percent awareness among New World shoppers. Sign up for Ngā Pitopito Kōrero , a daily newsletter curated by our editors and delivered straight to your inbox every weekday.
RNZ News
12 hours ago
- RNZ News
'It's all go, everyone's really buzzing' on Mt Ruapehu
October at Whakapapa ski field, Mt Ruapehu, 2023. Photo: Supplied/ Ruapehu Alpine Lifts Ruapehu's mayor is happy with how this years ski season is shaping up, under new operators . Whakapapapa Holdings now manages Whakapapa ski field on Mount Ruapehu while Pure Tūroa manages Tūora field. Ruapehu Alpine Lifts (RAL) which oversaw both ski fields, went into insolvency in 2022. Mayor Weston Kirton said while the start of the 2025 season was slow due to low snowfall, things are looking better now. "June was a bit spasmodic but kicked in a bit more with July. So from my understanding is that they're good to go, they've got enough snow to allow people to go up there and enjoy both at the beginning level, if not in the intermediate level. "I think it's all go, everyone's really buzzing, everyone's excited and both sides of the mountain with new ownership, but they got new ideas and I think they've had a huge number of people over the school holidays for example, both visiting and also skiing. "So from the point of view of ski season, we're off to a pretty good start," Kirton said. The Delta Chair is likely to open on Saturday, and Tūora ski field is also opening its upper mountain facilities. Kirton also reflected on the journey to secure government funding that enabled the continued operation of both Whakapapa and Tūroa ski fields following the collapse of Ruapehu Alpine Lifts (RAL). "The snow industry is critical to our economy and regional tourism. It's fantastic to see Whakapapa and Tūroa up and running again, but we must keep building on this success." Kirton said he was hopeful for a few more snowfalls to help extend the season and encouraged people to visit the maunga [mountain] and enjoy all the experiences Ruapehu has to offer - on and off the slopes. He also stressed the need to keep building on the economic momentum generated by the ski areas. "Council is committed to working with government and others to complete our cycle and hiking trail networks which are turning Ruapehu into a true year-round destination while providing much-needed economic resilience." Sign up for Ngā Pitopito Kōrero , a daily newsletter curated by our editors and delivered straight to your inbox every weekday.
