Little-known UK seaside town with pristine sands and award-winning pier
Located on the north coast of Norfolk, this town is perfect for a traditional seaside holiday, home to a bustling pier, award-winning beach and a wealth of family-friendly events and festivals
Golf enthusiasts may already know about this reputable seaside town, but it has so much more to offer than what first meets the eye. Breathtaking coastal views, beaches and a historic pier can be explored by those looking for a traditional UK seaside holiday or a perfect day trip destination.
Cromer is located on the north coast of Norfolk, about 23 miles from the medieval city of Norwich. The coastal town became a resort in the early 1800s and built its reputation welcoming rich local families, including the future King Edward VII who was known to enjoy a game of golf in the area.
In fact, the seaside town is still a world-class hub for avid golfers as it is home to one of the top 100 golf courses in England: the Royal Cromer Golf Club. The Club was founded in 1888 and is one of only 66 'royal' clubs in the world and has 18 holes that stretch alongside the Cromer and Overstrand cliffs.
The clifftop course ensures golfers and all visitors enjoy fantastic and unique coastal views. Even the famous Oscar Wilde couldn't deny the appeal of the greens, having said: 'I find Cromer excellent for writing, but the golf even better.' But again, there is much more to this seaside resort than its golf attractions.
Travellers interested in a more traditional seaside holiday will want to make a beeline for the town's historic pier. Cromer Pier is one of only five seaside piers in the UK with an active theatre and the only one that puts on a traditional end-of-the-pier variety show each summer and winter.
A model of classic Victorian architecture, the 495-foot pier won 'Pier of the Year' in 2024. Open all year round, it reportedly has the best crab fishing anywhere in Norfolk and is a memorable and relaxing place to spend a day and sample local treats.
In 2025, the summer variety show at the Cromer Pier Pavilion Theatre will run from June 28 to September 20. If you plan a summer visit, you may want to time your travel to coincide with another town celebration: Carnival Week.
Cromer celebrates its Carnival Week in August and the festival includes the crowning of a Carnival Queen and street parade. The family-friendly event is one of the largest Carnivals in the country and the highlight of the season. This year it will run from August 16 to August 22.
If you're in the mood to learn about some local history as well, head to the Cromer Museum. It is located in a row of late 19th Century Victorian fisherman's cottages and features displays on the lifeboatmen over the years, the growth of tourism and what happened to the town during wartime. There are also fascinating exhibits on the geology and archaeology of the area.
If you want to learn more about the coastline specifically, you can visit the Deep History Coast Discovery Point. Here, you can learn about what the area was like thousands of years ago. There's even an app you can download to take a guided tour along the coast to uncover its history and see how it used to look.
There are also ample opportunities to enjoy the local landscape up close. Travellers can walk along stretches of coastal cliffs - some as high as 230-feet. And no mention of Cromer would be complete without a description of its incredible beaches.
The town is home to several impressive sands, including the award-winning West Runton Beach and Cromer Beach. Beachgoers can partake in watersports by hiring surfboards or SUPs, laze in the pristine sands.
There is also a weekly market and plenty of independent shops to browse for those wanting to take home some souvenirs.
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