Championship club auctioning off parts of iconic 20,000-capacity stadium including seats from dugouts
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Millwall have started auctioning items from the Den
Credit: Getty
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Fans can bid for seats from both the home and away dugouts
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Unique items of memorabilia are available
Credit: Millwall
They eventually hope to expand the capacity of the ground from 20,000 to around 34,000 spectators, although a time scale is yet to be determined.
Now, with club officials looking to continue with some of the first steps, items from the Den are being auctioned off to fans.
Supporters can bid for several items from the stadium - including seats from both the home and away dugouts.
They can also buy signs from around the venue and even some trophies.
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The 2015-16 Johnstone's Paint Trophy Team of the Round shield is available, with bidding currently at £65.
A Millwall-branded trophy is also available for the same price as things stand on sportbidder.
Fans also have access to signed and framed shirts and photos, all with different bids.
There is even the chance to bid for items from club lounges along with stadium maps and seating plans.
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The auction is currently open and will close at 10am BST on July 8.
Discussing the process, Luke Wilson, Millwall's Chief Commercial Officer, said: "Each lot is steeped in the history and legend of the club, but it must be every fan's dream to own one of the dugout seats.
Millwall fan is beaten up by gang of Crystal Palace supporters after confronting rivals in Selhurt Park stands
"Famous managers such as
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He continued: "The auction provides three specific solutions for the club and the fans.
"Firstly, it allows us to repurpose club property – much of it unique – in a creative way so that it is not wasted.
"Secondly, it provides a unique opportunity for fans to acquire genuine Millwall FC memorabilia direct from The Den that they would otherwise not be able to get their hands on.
"And lastly, it will raise money for us to reinvest in the club itself. It's the ideal outcome."
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