Over 65% of organisations in Middle East plan to increase investment in AI
The Perfect Storm: A perspective on unlocking AI's value in Middle East draws on insights from more than 150 business and technology leaders across the United Arab Emirates (UAE), the Kingdom of Saudi Arabia (KSA), and Qatar, supplemented by interviews with key industry figures. It explores the dynamics of AI adoption while identifying the challenges that hinder progress and the strategies organisations are using to manage risks and maximize value.
While organisations across the Middle East are rapidly increasing AI investments, many lack the foundational elements needed to realize its full value. The latest research shows more than 80% of organisations feel pressured to adopt AI, yet almost half say they lack the talent and technology capabilities for successful scaling. Despite these challenges, 69% of organisations plan to increase investment in AI technologies in the coming year, according to the report.
Mutasem Dajani, Deloitte Middle East CEO, said, 'The GCC region is making substantial investments in AI, driven by strong government commitments. With increasing funding for AI infrastructure and a growing emphasis on developing local talent, the region is positioning itself as a global leader in AI innovation. This transformation is accelerating the shift toward knowledge-based economies, compelling organisations to fundamentally rethink their operations.'
Respondents in the survey claimed high levels of preparedness for technology infrastructure (71%), talent (68%) and strategy (69%). Risk and governance were slightly lower in terms of feeling highly or very highly prepared (63%). However, when considering only Generative AI (GenAI), global leaders felt much less prepared to address risk and governance, with 41% of leaders reporting they were only slightly or not at all prepared.
Professor Sami Haddadin, MBZUAI's vice president for research, said: 'This research highlights an increased focus on developing local AI specialists and practitioners who understand the potential of AI and how to execute implementation, while addressing concerns such as privacy and ethics. The report reveals a critical disconnect – a strong appetite among Middle Eastern organisations to deploy AI outpacing their readiness in terms of talent, strategic planning, and infrastructure.
'As the world's first university dedicated to artificial intelligence, MBZUAI is proud to be playing a pivotal role in addressing this major hurdle. We've made great strides in the last year through programmes such as the MBZUAI Executive Programme (MEP), the Master in Applied AI, and tailored workshops, we are empowering leaders and organisations to navigate the nuanced dynamics of AI adoption including managing risks and maximizing value. Implementing AI solutions requires talent, and growing the AI supply ecosystem is critical. This includes upskilling current professionals, preparing our current students, and fostering constructive and deeper research collaborations across key sectors and impactful areas such as energy and sustainability.'
In terms of the perceived key benefits of GenAI, 91% of respondents expect increased productivity to be the most transformational benefit. The report found that one in three organisationss in the Middle East are spending more than 60% of their AI budget on GenAI, compared to data showing that 72% of global organisations are spending less than 40%. However, not all organisationss view AI in a positive light, with 41% seeing AI as a significant threat to their current operating model.
A significant hurdle faced by organisations developing and deploying AI tools is selecting the right technologies, as highlighted by 34% of respondents. Given the complexity of the available AI solutions, it can be difficult for business leaders to know which applications align best with organisational objectives, while another major challenge – difficulty identifying use cases – is closely linked, as organisations grapple with how GenAI can benefit their business.
'There is a myriad of ways AI can supercharge efficiency and productivity, while also paving the way for entirely new products, citizen services, and business models,' Yousef Barkawie, AI & Data leader at Deloitte Middle East, said. 'It's vital that organisationss take an analytical approach and develop clear strategies to assess demand, supply, and enablement of AI to ensure the technology can scale effectively, solve challenges, and generate a solid return on investment. We see the need for elevating boardroom decision-making skills and frameworks to cope with this disruption,' he added.
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The D-SIB status underscores the trust placed in Mashreq by regulators, clients, and stakeholders, and reinforces the Bank's long-term strategic importance to the UAE's economic transformation and financial resilience. H.E. Abdul Aziz Al Ghurair Chairman, Mashreq The first half of 2025 marked another period of exceptional performance and strategic momentum for Mashreq. Our results are a reflection of the trust our clients place in us, the strength and clarity of our long-term strategy, and our unwavering commitment to driving sustainable economic transformation across the UAE and the broader region. While global macroeconomic uncertainty continues to pose challenges, the GCC stands out as a beacon of resilience, supported by strong policy frameworks, fiscal prudence, and a rapidly diversifying non-oil economy. This strength is clearly mirrored in the performance of the UAE banking sector, which saw total investments exceed AED 760 billion by March of this year. 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Despite a more moderated rate environment and evolving global dynamics, we continued to deliver robust results—underpinned by strong client activity, a diversified earnings profile, and our unwavering commitment to innovation, efficiency, and value creation. Our investment strategy remains sharply focused on future-proofing the organization. We are making measured yet impactful investments in upgrading our technology infrastructure, expanding our digital and international presence, and forming strategic partnerships that allow us to deliver best-in-class client experiences across all segments. These efforts are designed not just to enhance competitiveness but to embed long-term resilience and scalability into our operations. At the same time, we have maintained strict cost discipline. Our ability to absorb continued investment—without compromising our industry-leading cost-to-income ratio of 30%—speaks to the strength of our operational model and our relentless focus on efficiency. Our strategic expansion into high-growth markets such as Pakistan, Türkiye and Oman, along with our entry into GIFT City in India, marks a pivotal step in building Mashreq's global relevance and connectivity. These initiatives are aligned with our ambition to support cross-border capital flows and to serve our clients across key economic corridors with tailored, high-impact financial solutions. As we look ahead, our priorities remain clear: to scale responsibly, partner strategically, and invest intelligently—delivering long-term value to our shareholders while continuing to lead with innovation, discipline, and purpose. Note: Figures may not add up due to rounding differences Net Interest Income rose 1% quarter-on-quarter but declined 6% year-on-year due to a 61bps contraction in NIM to 3.2%, which was driven by a 100bps rate cut by UAE Central Bank. Non-Interest Income representing 36% of Total Operating Income witnessed a 17% year-on-year growth in H1 2025 to AED 2.2 billion supported by strong growth in investment (+55% year-on-year) and other income (+56% year-on-year). Total Operating Income increased by 1% to AED 6.2 billion in H1 2025 supported by non-interest income and double-digit growth in the loan and advances. Operating expenses grew by 11.5%, reflecting continued investment in digital innovation and strategic business expansion. Impairment allowances remained low at AED 245 million in H1 2025 (cost of credit of 36bps), reflecting the strong quality of the loan book and underwriting standards. Income tax expense of AED 604 million in H1 2025 up by 35% year-on-year impacted the net profit after tax, which saw a decline of 14% to reach AED 3.5 billion in H1 2025, with a strong ROE of 20%. Balance Sheet Highlights (AED mn) Jun Jun Δ % Jun Mar Dec Δ % 2025 2024 YoY 2025 2025 2024 QoQ YTD Loan to Customers 134,120 113,827 18% 134,120 125,817 124,758 7% 8% Loans to Banks 63,047 49,142 28% 63,047 55,266 52,272 14% 21% Investments 36,704 39,198 -6% 36,704 37,578 36,422 -2% 1% Cash & Due from Central Bank 46,096 37,572 23% 46,096 41,423 40,593 11% 14% Other Assets 13,518 13,464 0% 13,518 12,467 13,258 8% 2% Investments in Properties 150 264 -43% 150 152 152 -1% -1% Total Assets 293,635 253,467 16% 293,635 272,703 267,453 8% 10% Customer Deposits 177,645 153,964 15% 177,645 171,442 160,940 4% 10% Balances due to banks 48,534 41,421 17% 48,534 42,905 43,374 13% 12% Loans and Sukuk 5,202 4,604 13% 5,202 3,613 3,903 44% 33% Other Liabilities 21,600 19,114 13% 21,600 19,397 19,381 11% 11% Repo 3,659 1,109 230% 3,659 - 2,076 - 76% Minority Interest 1,120 1,003 12% 1,120 1,078 1,067 4% 5% Total Equity 35,876 32,252 11% 35,876 34,269 36,713 5% -2% Total Equity & Liabilities 293,635 253,467 16% 293,635 272,703 267,453 8% 10% . YoY% Key Metrics (%) Jun Jun Δ bps Jun Mar Dec Δ bps 2025 2024 YoY 2025 2025 2024 QoQ YTD CAR (Capital Adequacy Ratio - Basel III) 17.5% 19.5% (190) 17.5% 18.5% 17.5% (90) 5 CET1 (Common Equity Tier 1) ratio 14.8% 15.7% (90) 14.8% 15.4% 14.5% (64) 30 Tier 1 Ratio 16.2% 17.3% (115) 16.2% 16.9% 16.0% (78) 16 Note: Figures may not add up due to rounding differences Total Assets grew to AED 294 billion in H1 2025, marking a 16% year-on-year and 10% year-to-date increase, due to continued credit growth and liquidity optimization The growth in the balance sheet is supported by year-on-year growth in total assets of wholesale banking segment by 23% to AED 161 billion and retail banking segment by 12% to AED 35 billion Customer Deposits increased 15% year-on-year to AED 177 billion with CASA accounting for 69% of total deposits NPL Ratio stood at 1.2% and remained the lowest in the industry Strong capitalization in H1 2025 with Capital Adequacy Ratio of 17.5%, CET1 ratio of 14.8% and Tier 1 ratio of 16.2%, however slightly impacted by strong credit growth resulting in increased Risk Weighted Assets Looking Ahead Mashreq's first-half performance in 2025 reaffirmed the strength of its diversified business model, the trust it commands across domestic and international markets, and its disciplined approach to strategic execution. Looking ahead to the remainder of the year, the Bank will remain focused on driving innovation-led growth, enhancing customer experience across all segments, and expanding its presence in priority markets. Recent entries into Turkey and Oman mark the beginning of a broader regional expansion strategy, with Mashreq aiming to deepen its international footprint through a targeted, client-centric approach. Supported by a strong capital and liquidity base, Mashreq is well-positioned to deliver sustainable and balanced growth, while preserving its leading asset quality and continuing to generate superior returns for shareholders. Awards: Ranked #23 on the Forbes Middle East Top 100 Listed Companies 2025 The Banker – Top 1000 World Banks Best Performing Bank in the UAE for the 3rd consecutive year #1 in the Middle East for Return on Capital (3rd consecutive year) #1 in the Middle East for Return on Assets (2nd consecutive year) S&P Global Market Intelligence Best-performing publicly traded bank in the Middle East in 2025 MEED MENA Banking Excellence Awards Excellence in Sustainable Investment – Corporate & Investment Banking Group Best Compliance and Regulatory Initiative – Eagle Eye Platform Asian Banking & Finance Awards New Consumer Lending Product of the Year - UAE Customer Experience Initiative of the Year - UAE Digital Transformation of the Year - UAE Open Banking Initiative of the Year - UAE Insurance Product Innovation of the Year - UAE Private Bank of the Year – UAE Wealth Management Platform of the Year – UAE SME Bank of the Year – UAE SME Digital Innovation of the Year – UAE Global Finance Top Financial Innovation for 2025 - Pulse Mobile App Euromoney Awards for Excellence The Middle East's Best Bank for Large Corporates The Middle East's Best Digital Bank for Large Corporates The Middle East's Best Bank for Homeowners Bahrain's Best International Bank Bahrain's Best Bank for Large Corporates The UAE's Best Bank for Large Corporates The UAE's Best Bank for Homeowners Euromoney Private Banking Award for 2025 United Arab Emirates' Best for Family Office Services for the 2nd consecutive year. 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