36 TikTok Products That Are Worth Every Penny

Buzz Feed

23-05-2025

A set of DEET-free handy mosquito-repelling bracelets for the ultimate in genius summer investments — these use essential oils, including citronella, to help stop those teensy vampires in their tracks.
Gold Bond's firming neck and chest cream that your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!)
E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
A cult-favorite Creamy Coconut fragrance rollerball from the TikTok-famous small business brand Kuumba Made, known for its luxury scents at ridiculously affordable prices. Reviewers especially love how ~beachy~ and long-lasting this sweet but elevated fragrance feels and how nicely it plays with other scents!
A set of Victoria's Secret–inspired seamless "invisible" underwear so soft and stretchy your butt will want to *sing* when you slide them on. This is a true holy grail underwear that doesn't show, doesn't ride up, and somehow manages to look cute all at the same time.
An SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF.
Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy. ✨
A bag of FIRECRACKER! POPSICLE! FLAVORED!!! Liquid I.V. electrolyte drink mix, so you have extra incentive to hit your hydration goals on blazing hot days *and* you can relive the glory of chasing down the ice cream truck as a kid. Reviewers are genuinely stunned by how much this tastes like the ~real thing~.
Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
A Lululemon-esque adjustable mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative that you won't lose, since it is literally attached to you. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry.
A nail-renewal formula that works so hard to restore discolored, damaged nails that reviewers started seeing results in as little as *two days*. This not only helps tackle symptoms of fungal damage, but helps reduce the thickness and correct the ridges, so your toenails can get the sweet relief they deserve.
And a bottle of callus-removing gel so effective at sloughing off dead, hardened skin that one reviewer described it as, "Horrifically satisfying." It's also super easy — you presoak your feet, apply for five minutes, and rub a pumice stone or foot file on the calluses and corns to watch them effortlessly slide off.
A "Beverage Buddee" can cover to keep your seltzers and sodas safe from the perils of other humans' germs and Nature (TM) like debris and uninvited bugs. This is also a great way to prevent spillage if you're putting your beverage on the ground or in a high-traffic area!
A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.
Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the spring sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
A fast-acting, refillable plug-in fly trap for flies, fruit flies, moths, and gnats that works up to 400 feet by using a light to lure them. The best part?? The "trap" part is on the back, so you don't have to behold a little bug graveyard in your kitchen when you flick on the lights in the morning.
A "flossing toothbrush" with two layers of bristles — regular firm bristles and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Clinique Almost Lipstick Tinted Lip Balm in Black Honey you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes.
A simple faux diamond tennis bracelet to add a touch of sophistication to any outfit without the price of name-brand versions like Swarovski (even though reviewers agree this looks like the Real Deal 👀).
An airtight Deli ProKeeper so beloved that it's gone viral on FridgeTok (if you know, you KNOW). Not only does this free up space and clutter in the fridge, but it keeps deli meat and cheese so fresh that you'll actually get your darn money's worth by preventing waste.
Mise En Scene Perfect Serum, a beloved K-beauty staple reviewers compare to the $46 Gisou version for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time.
A set of delightfully ~~tingly~~ self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is "too many." Nothing like a lil' self-care on those aching feet to lift your spirits!
A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents.
Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
A Yonanas fruit soft serve maker that magics any frozen fruit into an ice cream or sorbet texture so you can have a yummy frozen treat made to your *precise* favorite fruit combos. A lot of folks with dietary restrictions swear by this to get their ice cream kicks!
Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz.
A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment, the holy grail of curly hair products — you can either use it as a conditioning treatment, or wear it all day in your curls both to style and condition for all-day hair repair. Reviewers swear by it for healthier, bouncier, more well-defined curls, and love how gently it helps detangle, too.
An oh-so-sweet hummingbird lamp with three brightness levels and a touch sensor that reviewers love using as a reading light, a wind-down light, or a nursery light. Bonus: it also functions as an aroma diffuser if you add 3–4 drops of essential oil to the top of its head.
A rectangular Lazy Susan to turn you into a legitimate fridge wizard by holding *way* more than the traditional round version. This features 360-degree rotation, so when you install it in the fridge, you can easily access condiments and foods at the "back" by spinning them closer to yourself. No more accidentally dumping pickle jars on your unsuspecting feet!!
A jar of all-in-one decor paint, a chalk-style paint with a built-in primer designed to easily glide on furniture, upholstery, and any wood, metal, and glass surfaces. It's eco-friendly and dries with a chalky matte finish within 30 minutes of application, making it a boon for parents doing DIY projects. Reviewers use it on everything from old couches to front doors to dressers to fences.
A double-sided cutting board *and* defrosting board with enough capabilities to make your lil' brain spin. One side of the board is made with food-grade stainless steel for cutting meat while the other is made with wheat straw for cutting fruits and veggies, helping save cutting board space and preventing cross-contamination. But reviewers also note that the stainless-steel side is *excellent* for defrosting meat faster, and the built-in garlic grinder on the wheat straw side is also a handy little time saver!
A "spray and go" enzyme-based laundry stain remover that works its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes, so you don't have to do any heavy scrubbing yourself.
A pair of pretty pastel wireless over-the-ear headphones crafted to look like AirPods Max, so you can still enjoy the comfort and chic style of their iconic headphones without shelling out hundreds of dollars. These feature premium cushion padding, a built-in mic with the ability to take calls, 10 hours of playtime per charge, and surprisingly decent noise blocking for the price.