10 Best Amazon-Prime Day Beauty Deals 2025

Buzz Feed

08-07-2025

Amazon Prime Day is here! There are more deals than you could ever begin to look through on your own...so that's where we come in.
Up to 60% off a satin-finish TirTir cushion foundation — nobody panic but this is its lowest price ever. Reviewers love it for getting full coverage without the heavy, cakey feeling. It's designed to provide a radiant finish (hello, glass skin!), and reviewers say it pulls through on its long-lasting claims (up to 72 hours!).
Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall beautiful and long-lasting. This will be my go-to foundation from now on." —AJ BondPrice: $10+ (originally $25; available in two sizes and 40 shades; also available in a matte finish and dewy finish)
30% off Laneige's Neo Blurring Powder (the first time it's been on sale since it launched, and LOWEST price it's ever been) if you're looking for a mattifying option that still leaves your skin ~radiant~. This K-beauty innovation sets makeup, absorbs oil, and blurs and smooths the appearance of skin so your makeup looks flawless all day...no magic wand required. And btw, the packaging is magic, too — there's silicone mesh across the top for easy application without a powdery mess.
See more Laneige deals here, includiing the iconic Lip Sleeping Mask for 30% off!Check out a TikTok of the Laneige Neo Blurring Powder in action. Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte LaimPrice: $17.50 (typically $25) — and Laneige is offering 30% off of their bestsellers, including the lip sleeping mask, bouncy sleeping mask overnight moisturizer, and glowy tinted lip balms.
40% off a full-size Tarte Shape Tape concealer — um, that's a new lowest price ever! This is the GOAT when it comes to full-coverage concealer, and it's formulated to be waterproof and crease-proof for up to a whopping 12 hours. Whether you're trying to camouflage acne scars, redness, or dark under-eye circles, this has you literally covered.
Psst! Tons of other Tarte products are on sale, including the Tartelette Tubing Mascara and the Maracuja Juicy Lip Plump.Promising review: "Finally! A winner! I have spent an embarrassing amount of money on trying to find a decent under-eye concealer, with the hope I could find one that didn't emphasize my fine lines. Well, I have now found the perfect concealer that gives everything one could want in an under-eye concealer. It covers better than any other I have tried. And yep, it even seems to cover the fine lines! This is the winner! I would definitely recommend." —GGPrice: $19.20 (originally $32)
33% off Crest 3D Whitestrips with a no-slip design that'll mold to your teeth and help lighten those coffee stains you thought would be there for a life. You'll get enough strips for 22 days of treatment, which should help your teeth get up to 20 levels whiter!
It comes with 44 strips total: enough for 20 regular treatments and two one-hour express treatments.Promising review: "I haven't used Crest White Strips in over 5 years. Since then my teeth have stayed really white and I frequently get compliments or questions on how I get my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked on how much these have improved! Before the strips were really flimsy, hard to remove from the package and were really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased I have only used about 4 times and I can already notice a difference. Other people have noticed too. I think these are well worth the money and work as good as a professional treatment, I have had friends who have done professional treatments and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5Price: $29.99 (typically $44.95)
50% off Philips Sonicare ~ExpertClean~ toothbrush (at its best price, and the first time it's been this price since *October 2022*) for a *far* better clean than you get with manual brushes — with less work, too. It comes with a charging case for traveling, and it even has a SENSOR THAT TELLS YOU IF YOU'RE BRUSHING TOO HARD. The technology we have!!
Promising review: "I've been flying through a few of the cheapest sonicares for years, and after frustration, I caved and paid for this high-end one. It's really a treat to have a cadillac of a toothbrush! So many options. It's so nice to have a simple on and off button instead of one button controlling all the settings and taking forever to turn the brush off. This brush has one simple power button. A separate button to change the various modes to brush with and when the brush is on you can adjust power level. The brush comes with some really fancy brush heads, and they are a game changer. I might have to buy brand name brush heads after this. They're longer and curve to hit your teeth just right. You will instantly feel the difference after brushing with a sonicare, treat yourself to a higher end one. Your dental hygiene is worth it. You're worth it." —CharlottePrice: $99.95 (originally $199.95; available in three colors) — and shop all the Philips Sonicare deals here. The Sonicare Protective Clean toothbrush is 36% off, bringing it down to $69.95.
21% off a Dyson Supersonic hair dryer AND $100 off the Dyson Airwrap Origin because they're been on your wishlist forever, and they rarely goes much lower than this! You can finally ditch the rusty blow dryer and curling iron that are about two uses away from short-circuiting. You deserve it.
Promising review for the Supersonic hair dryer: "Okay, so I never knew what the big deal was about when it came to Dyson hair tools. I thought it would be the same as using any other hair tool. Boy, was I wrong! Holy moly is this thing AMAZING!!!!! I love it so much that I was able to get rid of six of my hair tools because this one hair dryer did all six of those things. It's lightweight, so easy to handle, the different nozzles let you create different hairstyles, and the case is just perfect. My hair is so silky after I use this. I am obsessed with product." —SMPromising review for the Airwrap Origin: "The Dyson Airwrap Origin set is awesome! From what I understand, it's the full AirWrap base, with a limited selection of accessories. The reduced selection is not a problem! The volumizing brush, the curling wrap wand, and the flyaway smoother are all so useful. I have fine hair that is very prone to breakage, so a gentle styling tool is ideal, and this set really seems kind to my hair. It has a nice, long cord at 8.5' and swivels well, so you can really move around while using it. The volumizing barrel is very handy to smooth and lift. The bristles are sturdy and a match for thicker hair, though I do take care not to tug or tangle while using it with my very fine hair. My hair is a bit longer than shoulder length, and I find the Airwrap tool makes it so, so easy to curl. You can literally let the Airwrap pull your entire lock of hair around the barrel with minimal hand wrapping. The curls are beautiful and versatile, depending on direction and placement, and your haircut, so you can use this to create a lot of different looks. The flyaway smoother, which also serves as a decent blow drying attachment by twisting the knob around, is amazing. Seriously so, so easy. I was stunned at how well it calmed my flyaways, of which I have many. I don't know how it works, but I love it. This hair dryer makes styling so much less irritating, and it makes so much sense once you get the hang of it. It is a great high high-quality tool and I strongly recommend it for folks looking for low-stress styling with consistent results." —jssnyderPrice for the Supersonic hair dryer: $299.99 (originally $379.99)Price for the Airwrap Origin: $399.99 (originally $499.99)
A rare 20% off the full-size of the iconic Sol De Janeiro Bum Bum Cream that not only smells like caramel and pistachio deliciousness (pair it with the also-on-sale body mist to make the scent last even longer!), but also can help tighten and firm the skin with repeated use thanks to the inclusion of caffeine-rich guarana extract. No seriously, Sol De Janeiro rarely goes on sale outside of Sephora's storewide sales, so now is the time to stock up.
See even more Sol de Janeiro deals here!Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.Promising review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon CustomerPrice: $38.40 (originally $48; check out more Sol De Janeiro deals here)
And 31% off a BuzzFeed-reader-favorite retinol body lotion, which is the lowest we've seen it go for! The retinol in the creamy formula helps promote skin cell turnover, while the ferulic acid firms skin for a tighter appearance. Reviewers also note that this works wonders on rough, bumpy skin on their upper arms and legs after consistent use.
Promising review: "I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft moisturized skin that wasn't itchy at all. This lotion goes on and absorbs beautifully. It's not too thin or thick, and the scent is sensational... It's not greasy or slick and does not have a residue that pills or transfers." —TickTokAlicePrice: $13.80 (typically $19.99)
30% off tons of Color Wow viral favorites, including the Color Wow Xtra Large Bombshell Volumizer that'll help you leave the days of limp, lifeless hair behind. Just a few pumps of this applied to damp hair can help add volume without leaving behind a sticky residue.
And yes, the Dream Coat Supernatural spray is also 30% off!! See all the Color Wow deals here.Promising review: "If you are looking for extra volume, look no further. You apply a bit of this product on different sections of damp hair and it will do the trick. You then blow dry your hair and your hair will have such volume! I love it!" —Amazon CustomerPrice: $18.20 (originally $26; available in two sizes and a set; check out more Color Wow deals here)
A whopping 50% off a 60-count jar of Elemis Dynamic Resurfacing Facial Pads — bringing them down to a new lowest price ever! It's a lightning deal with limited supply, so swipe this up before everyone else beats you to it. These gently exfoliating pads will help even your skin tone while reduce the appearance of pores — just swipe one over your skin after cleansing.
Promising review: "This product is amazing. Ever since I started using this, my friends at the gym have been complimenting me on how bright my face looks. 10/10 would def buy again" —SabinaPrice: $32.50 (originally $65; check out more Elemis deals here)