
Visual artist Frans al-Salmi killed in Israeli strike on cafe
At least 33 Palestinians, including Palestinian photojournalist Ismail Abu Hatab, were killed in an Israeli missile attack on al-Baqa Cafe on Gaza City beach, according to eyewitness testimony and reporting from the local media.

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Campaign ME
an hour ago
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Cannes Lions 2025: On creativity, heaviness and the power of joy
As a half-Palestinian, attending Cannes Lions International Festival of Creativity last year was heavy. Putting on a happy face to talk to customers, partners, and prospects while keeping my family in Palestine in my heart was hard. Not much has improved this year, but as many in my community remind me, finding joy and appreciating the everyday is something we must keep doing. As a shortlisting juror for the Creative Strategy category at Cannes this year, that perspective stayed with me as I reviewed nearly 290 entries. I've been coming to Cannes for over a decade, and since Dove launched the Real Beauty Movement, we've seen a wave of purpose-led campaigns tackling the world's biggest problems. When done right, this work is transformative. AXA's Three Words, which went on to win this year's Grand Prix Titanium, is a brilliant example. It came from a sector not typically known for creative risk-taking and showed how strategy, insight, and bravery can come together to drive real cultural and business impact. But what stood out this year was how refreshing it felt when brands didn't try to carry the weight of the world. Because let's face it, the world is heavy. Escapism isn't just welcome, it's meaningful. Some of the most resonant work embraced wit, lightness, and joy. It reminded me why I love this industry: creativity has the power to emotionally captivate, to move people, and yes, to move product. The brands that sparked delight were the ones that stood out. Heinz continues to surprise and entertain (ketchup in hagelslag , anyone?) a brilliant piece of work by GUT. It's a masterclass in cultural specificity that's still globally accessible. , anyone?) a brilliant piece of work by GUT. It's a masterclass in cultural specificity that's still globally accessible. 7-Eleven's Loser Pizza made people laugh while connecting with a niche sports audience. A fresh, clever take on feeling down. It proved that small insights, when deeply human, can scale. made people laugh while connecting with a niche sports audience. A fresh, clever take on feeling down. It proved that small insights, when deeply human, can scale. Grey Thailand's Sad Khamachan used melancholy to spark national conversation, becoming the most awarded campaign in Thai history. used melancholy to spark national conversation, becoming the most awarded campaign in Thai history. Nutter Butter's You Good? embraced absurdity with purpose, winning two Golds and proving nonsense can be strategic. embraced absurdity with purpose, winning two Golds and proving nonsense can be strategic. FP7 McCann's Read Better for Waterstones delivered a deeply insightful message. With a wink, not a lecture. It hit that rare balance of meaning and memorability. For many, humour isn't a cop-out, it's a connector. These campaigns were emotional and commercial wins. Our vision is to help every brand feel personal to their customers. Yet despite advances in digital tools, Braze's 2025 Global Customer Engagement Review found that 85 per cent of marketing execs are concerned their messages aren't hitting home and over half feel very or extremely concerned. The takeaway? Brands must balance technology and content to create work that resonates. It starts with treating customers less like users, and more like people. Unsurprisingly, artificial intelligence was a major theme at Cannes this year, appearing in everything from mainstage talks to whispered hallway debates. But the most compelling conversations weren't just about automation. They were about amplification. The most forward-thinking marketers are using agentic AI not just to increase efficiency, but to fuel more expressive, adaptive creativity. AI has the potential to give creative teams more space to experiment, tailor campaigns with precision, and unlock emotional relevance at scale. Done right, it's not a replacement for creative strategy, it's a multiplier. Ultimately, our goal is simple: help brands tap into creativity that doesn't just reach people, but moves them. That's why the work that stayed with me this year wasn't always the boldest or the loudest. It was the work that made people feel something, sometimes deeply, sometimes lightly, but always meaningfully. By Mariam Asmar, VP, Brand and Strategic Consulting at Braze


Middle East Eye
5 hours ago
- Middle East Eye
Ten killed in Israeli airstrike on home in Khan Younis refugee camp
At least ten Palestinians have been killed after an Israeli air strike targeted a residential home in the Khan Younis refugee camp, according to Nasser Medical Complex. The strike hit the densely populated area in southern Gaza, where many families have taken shelter following repeated displacement.


Middle East Eye
6 hours ago
- Middle East Eye
Israeli army detains Palestinian family members after settlers attack village
The Israeli army on Monday detained several members of the same Palestinian family in Masafer Yatta, in the occupied West Bank, after they attempted to remove a group of settlers encroaching on their land. Armed Israeli settlers brought their livestock to graze on land in Khirbet al-Markaz, a village in the Masafer Yatta area south of Hebron, prompting clashes with the Palestinian landowners. The settlers opened fire, causing no injuries, before the Israeli army intervened to protect the settlers. The Palestinians, all members of the Makhamreh family, remained in detention on Tuesday. Osama Makhamreh told Middle East Eye that armed Israeli settlers had raided Khirbet al-Markaz, a village in the Masafer Yatta area south of Hebron, bringing livestock to graze among olive trees - a pastoral settler policy increasingly used to seize Palestinian land. New MEE newsletter: Jerusalem Dispatch Sign up to get the latest insights and analysis on Israel-Palestine, alongside Turkey Unpacked and other MEE newsletters In response, local residents headed to the area in an attempt to drive the settlers away, only to find them armed. The settlers opened fire, though no injuries were reported. 'The settlers started shooting to scare the residents, but when they felt they weren't moving away, they called in the Israeli army, which arrested them' - Osama Makhamreh, Khirbet al-Markaz, West Bank Residents said they were shocked when the Israeli army arrived and began attacking and arresting them, without confronting or even speaking to the settlers. "The settlers started shooting to scare the residents, but when they felt they weren't moving away, they called in the Israeli army, which arrested 14 members of the family, including women and children," he added. The soldiers detained several children, the oldest of whom was only 12 years old, for several hours before releasing them. The youngest family member to be still detained is 16-year-old Tahreer Makhamreh. "The detainees were transferred to the Israeli army's Susya camp and then taken by military bus to an unknown location," said Osama Makhamreh. Seizing land through grazing For years, Khirbet al-Markaz has been subjected to regular settler attacks, which have only intensified since the current far-right Israeli government took power in 2022. Israel's pastoral settlement policy has been implemented in this area for more than two years. The policy uses settler livestock grazing to seize Palestinian land in the West Bank, often with army protection, making the areas off-limits to Palestinians. The tactic aims at expanding control without formal annexation, displacing rural Palestinian communities. Masafer Yatta: A Palestinian community under pressure Read More » The Israeli army routinely harasses villagers in Khirbet al-Markaz, denying their access to their own land and launching periodic attacks, particularly following the establishment of a military camp and the construction of the separation wall on village lands. 'The Israeli court issued a decision to displace residents on the grounds that their village lies within an Israeli military training zone, making them frequent targets of army assaults,' Makhamreh explained. Key tactics used against the villagers include detentions and physical assaults, harassment of shepherds, allowing settlers to graze livestock on agricultural land, and blocking Palestinians from reaching their farmland. These practices mirror those in other Masafer Yatta villages, where residents face repeated displacement efforts. At the core of Israel's policy in Masafer Yatta is a drive to seize full control of the land and expand illegal settlements in the area. Masafer Yatta lies in a strategic part of the southern West Bank, situated on elevated terrain with access to major roads and expansive open land. Israel's broader aim is to reduce the Palestinian presence in the region to make way for settlement expansion as part of a long-term effort to assert control over Area C, which makes up about 60 percent of the West Bank.