Samsung's S90D OLED TV is at its lowest price ever for Prime Day and it's great for gaming

The Verge

08-07-2025

It's a great time to buy a new TV during Amazon Prime Day (or, days, rather), but that doesn't mean you should only consider 2025 models. You can get huge discounts on last year's models without compromising on much. For example, the excellent 2024 Samsung S90D OLED is available for its lowest price ever.
The 65-inch S90D is available for less than $1,200 at both Amazon and Best Buy, while the 55-inch model is under $1,000 at Amazon. If you want to go with something even bigger, Amazon and Best Buy have the 77-inch model for just under $1,800.
The Samsung S90D is a QD-OLED, which uses quantum dots on top of an OLED layer to create a brighter and more color-vibrant image than traditional OLED designs. Explosions in movies and TV shows burst with crisp reds and oranges, skin tones look more natural, and since it's an OLED, light is controlled at a pixel level, allowing for deep, inky blacks.
Samsung has also invested in making all of its TVs, the S90D included, great for gaming. It has a 144Hz native refresh rate panel, supports FreeSync, and is G-Sync Compatible for high refresh rate gaming on PC. Modern consoles can go up to 120Hz — don't blame Samsung, it's a console limitation. When you're gaming, its Auto Low Latency feature will switch the TV into game mode to ensure input lag is at its lowest. The Samsung Gaming Hub also puts all of your gaming content in one place, with the option for cloud gaming via an Xbox Game Pass Ultimate subscription, Nvidia GeForce Now, and Amazon Luna, among others. Resolution and responsiveness via cloud game streaming won't match local gaming, but having the freedom to play without a console is a big benefit.
There are some frustrations with the S90D you should consider before buying. Tizen OS is a bit cumbersome to navigate, often requiring multiple button presses to achieve what other TVs accomplish in one (input select being the biggest culprit), but all the built-in apps are right on the home screen. Some niche apps, such as F1 TV, are not available on Tizen. The S90D doesn't support Dolby Vision, instead opting for HDR10+ as a dynamic HDR format.
The 2025 model, Samsung's S90F, has slightly better processing than the S90D and is brighter, but it also doesn't have the same deep discounts we're seeing on the S90D (you can get a 77-inch S90D for the price of a 65-inch S90F). The S90F's minor improvements don't justify their significant price difference. Unless you're incredibly susceptible to FOMO, the S90D is a much better purchase during Prime Day.
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