Steelbird Helmets' launches ‘Mission Save Lives 2.0 India' at National Summit on VRU and Road Safety
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Hindustan Times
a day ago
- Hindustan Times
Auto recap, July 28: Kinetic DX launch, BYD's remote India biz, Steelbird production target & more…
The automotive industry is experiencing rapid changes, which makes it difficult to stay informed about all the latest advancements. At HT Auto, we are dedicated to delivering the most relevant and current information as it becomes available. Below is a concise overview of the key highlights from Monday, July 28. Kinetic DX launched in India at ₹ 1.12 lakh, promises 116 km of range The Kinetic DX has been launched in India, starting at ₹1.12 lakh (ex-showroom). The pricing goes up to ₹1.18 lakh (ex-showroom). This marks the comeback for the DX nameplate in the Kinetic lineup. The scooter is available in two variants - DX and DX+. Kinetic is offering three years or 30,000 km of standard warranty for the DX, while customers can opt for an extended warranty of nine years or one lakh km. It is available in five different colour choices - White, Blue, Black, Silver and Red. Bookings for the electric scooter are open from July 28. The OEM has said that interested consumers can book the EV at a token amount of ₹1,000. Also, deliveries will be restricted to 40,000 units, and deliveries will commence in October 2025. Also check these Cars Find more Cars UPCOMING BYD Seagull 38 kWh 38 kWh 405 km 405 km ₹ 10 Lakhs Alert Me When Launched Tata Punch EV 35 kWh 35 kWh 421 km 421 km ₹ 9.99 Lakhs Compare View Offers UPCOMING Leapmotor T03 280 km 280 km ₹ 8 - 12 Lakhs Alert Me When Launched BYD Seal 82.56 kWh 82.56 kWh 650 km 650 km ₹ 41 Lakhs Compare View Offers BYD Atto 3 60.48 kWh 60.48 kWh 521 km 521 km ₹ 24.99 Lakhs Compare View Offers Mahindra BE 6 79 kWh 79 kWh 682 km 682 km ₹ 18.90 Lakhs Compare View Offers Also Read : Kinetic DX launched in India at ₹1.12 lakh, promises 116 km of range BYD runs India business remotely amid Indo-China tensions. What it means? Chinese car manufacturer BYD, which has already made its space in the Indian electric passenger vehicle market, is forging ahead with its attempts to expand in the country despite roadblocks from the government that are preventing the EV major from conducting key business dealings here. Like many other Chinese companies, BYD has been unable to obtain visas for its executives owing to the geopolitical tensions between India and China since 2020. This has forced BYD to take a strategy of remote work. Also Read : BYD runs India business remotely amid Indo-China tensions. What it means? Steelbird Hi-Tech eyes 60,000 daily output, plans largest integrated helmet ecosystem in India Steelbird Hi-Tech is expanding its in-house helmet production, targeting 60,000 units/day and ₹1,300 crore revenue by FY26–27. MD Rajeev Kapur is pushing for policy reforms to curb fake helmets while launching 15 new models a year and building India's most integrated helmet ecosystem. Also Read : Steelbird Hi-Tech eyes 60,000 daily output, plans largest integrated helmet ecosystem in India Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape. First Published Date:
Hindustan Times
2 days ago
- Hindustan Times
Steelbird Hi-Tech eyes 60,000 daily helmet output, plans largest integrated helmet ecosystem
For Rajeev Kapur, Managing Director, Steelbird Hi-Tech, helmets are no longer just about head protection — they're about identity, design, trust, and increasingly, industrial self-reliance. While others chase volume, Steelbird is doing something different: building an ecosystem that is as much about in-house capability as it is about category innovation. Steelbird Hi-Tech is expanding its in-house helmet production, targeting 60,000 units/day and ₹ 1,300 crore revenue by FY26–27. MD Rajeev Kapur is pushing for policy reforms to curb fake helmets while launching 15 new models a year and building India's most integrated helmet ecosystem. In a recent interaction with HT Auto, Kapur laid out a vision that combines product ambition with manufacturing depth — all with one overarching goal: 'We're not here for noise. We're here for a life-saving scale." A manufacturing-led moat, built brick by brick Steelbird now manufactures and sells over one crore helmets annually, commanding more than 35 per cent of the branded market. But what sets the company apart is where and how these helmets are made. Also Read : Steelbird SXE launched at ₹3,599 with TPE energy absorber. Check details Steelbird has built out a vertically integrated production network with nine manufacturing facilities across Baddi and Noida, supported by design and innovation teams in Italy and Panchkula. With a built-up area exceeding 1 million sq. ft., the company produces every critical component — from visors, straps, shells, EPS, and even decals — in-house. 'We don't outsource because we can't afford inconsistency," Kapur said. 'This isn't apparel. It's a safety product." The company completed a ₹54 crore capex last year and is investing another ₹50 crore in FY25 to expand capacity. A new facility is adding two lakh sq. ft., raising daily output to 60,000–70,000 helmets. For Steelbird, this isn't opportunistic expansion — it's an effort to build a quality-controlled supply chain at scale. A product pipeline with depth, not just dazzle Steelbird's product strategy is just as focused. The company will launch 15 new helmet models each year for the next five years — including premium models with Bluetooth integration, smart visor tech, and eventually, even FIM-grade racing helmets. The latest launch, the SXE, is already approaching 1,000 units per day in sales. Each model takes up to two years of development and investment of ₹1.5 crore to ₹10 crore. This is not about flooding the market. It's about targeting segments with clear gaps — including kids' helmets under 700 grams, women-specific models like Bella and Eve, and the entry-level commuter segment. Counterfeits, compliance gaps and the fight for safer helmets Kapur is unflinching when it comes to the issue of counterfeit helmets. He estimates that 60 per cent of helmets sold in India are fake or non-compliant — some even BIS-marked but sold at ₹200. 'The problem isn't the roadside seller — it's the licensed manufacturer making fakes," he said. Steelbird has submitted a white paper titled 'Mission Save Life 2.0" to the Ministry of Road Transport and other government bodies. It calls for UN-aligned safety standards, third-party labs, and real-time certification audits. Kapur believes that without enforcement, innovation risks being undercut by low-cost non-compliance. Scale with purpose: CSR, women riders and customisation While Steelbird is focused on facilitating manufacturing and re-skilling in design, it is also creating a deeper connection with consumer needs. Steelbird expects CSR related revenue will cross ₹100 crore income by FY26 due to helmet inclusion in road safety programs increasing with corporate and insurance support. On the retail side, Steelbird has already achieved ₹100 crore in online sales, which they plan to ramp to ₹500 crore in five years with the addition of over 300 exclusive outlets and a network of over 1 lakh retail points of sales. It's also betting big on customisation. A new AI-based helmet design platform is in the works, allowing users to personalise helmets for both style and fit. 'A helmet today is part of your personal gear — not just road compliance," Kapur pointed out. The carbon fibre leap and export ambitions Steelbird is now preparing to launch India's first in-house carbon fibre and fibreglass weaving facility, allowing it to build lightweight, high-strength helmets for performance and export markets. The company already exports to 50+ countries and serves OEMs such as Honda, Yamaha, Suzuki, and Royal Enfield. With localisation efforts growing and a ₹1,300 crore revenue target for FY26–27, Steelbird is positioning itself not just as a domestic leader, but a credible global supplier. When purpose scales better than price Steelbird's story today is one of a company transitioning from scale to substance. With every new plant, product line, and policy suggestion, it is redefining what a modern Indian helmet company can be — not just in terms of numbers, but in values. For Rajeev Kapur, this is not a valuation play. 'We're not chasing trends. We're building something that lasts — because lives depend on it." And that, perhaps, is why Steelbird stands out — not because it makes the most helmets, but because it knows why it makes them. Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape. First Published Date:
India.com
5 days ago
- India.com
Exclusive: Rajeev Kapur Talks Steelbird's Latest Helmet Innovations and Global Expansion Plans
In this exclusive interview, we speak with Rajeev Kapur, Chairman of Steelbird Helmets, to explore the brand's latest innovations, upcoming product launches, and strategic global ambitions. As one of India's most trusted and recognized helmet manufacturers, Steelbird is now gearing up to redefine safety standards with cutting-edge technology and expanded offerings. Mr. Kapur shares insights into the company's commitment to rider safety through advanced materials, aerodynamic designs, and smart connectivity features being integrated into their new helmet range. He also delves into Steelbird's vision for international growth, revealing plans to enter key global markets while staying true to their promise of quality and affordability. From new-age safety solutions tailored for Indian roads to meeting evolving global standards, Steelbird is positioning itself as a serious contender in the global helmet industry. Don't miss this deep dive into what the future holds for one of India's leading two-wheeler safety brands.
