REACH by RentCafe Offers AI-Focused Education at AIM
SANTA BARBARA, Calif., May 1, 2025 /PRNewswire/ — REACH by RentCafe® will showcase new, proven search strategies at the upcoming Apartment Innovation & Marketing Conference (AIM) in Huntington Beach, California, May 4-7. As the title sponsor for the seventh consecutive year, REACH continues to share the latest multifamily marketing trends, data and innovations with property management companies.
Unpacking the search evolution: Ready, set, GEO
On Monday, May 5, REACH experts Esther Bonardi and Kyle Jones will lead a main-stage session on the future of search, focusing on the growing importance of generative engine optimization. Attendees will learn what GEO is, how it intersects with SEO and practical tips for appealing to generative engines.
Esther and Kyle will present alongside Brooke Henderson, VP of U.S. strategic partnerships at Yext, and Melissa Brady, SVP of marketing, communications and customer experience at Fogelman Properties. The session will feature case study data from Fogelman, highlighting their success optimizing website content to appear in AI overviews.
REACH is also hosting two breakfast roundtables during the show:
Mastering GEO: Tips to improve your content strategy
How to market what renters want most (based on survey data)
'We look forward to sharing new, data-driven strategies during AIM,' said Esther Bonardi, vice president at REACH. 'Search is constantly evolving, and generative engine optimization is top of mind for today's marketers. We're excited to show attendees how to align their marketing and reach more renters.'
Building connections: Free marketing consultations with REACH
Visit the REACH booth to explore innovations like AI-powered tools, specialty neighborhood webpages and a brand-new strategy engine. Attendees who book a consultation will receive access to the Happy Hub, an exclusive lounge.
Four consultation types are available:
Become a GEO (and SEO) pro
Be the neighborhood expert
Create a marketing masterplan
Level up your leasing
Schedule your REACH consultation at AIM.
'Yardi may be the most successful technology startup in multifamily history, as well as its longest tenured,' said Dennis Cogbill, managing director at Joshua Tree Conference Group, which produces AIM. 'That combination makes REACH by RentCafe an ideal title sponsor partner for AIM. From the top down, they focus on creating long-term results for real estate and the people entrusted with it. We're grateful for their support of our complementary mission to provide educational experiences for multifamily marketing and technology executives.'
About REACH by RentCafeReach your audience, goals and potential with a full-service digital marketing agency for property management businesses. REACH by RentCafe® and RentCafe.com certified experts will help you create a winning web presence that drives leases and revenue with complete transparency. Services include website development, SEO, PPC, ILS advertising, social media, reputation management and more. See what's possible: reachbyrentcafe.com.
About YardiYardi® develops industry-leading software for all types and sizes of real estate companies across the world. With more than 10,000 employees, Yardi is working with our clients to drive significant innovation in the real estate industry. For more information on how Yardi is Energized for Tomorrow, visit yardi.com.
Photo: https://mma.prnewswire.com/media/2678044/REACHbyRentCafe_AIM.jpgLogo: https://mma.prnewswire.com/media/2678043/REACHbyRentCafe_Logo.jpg
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Star
04-07-2025
- The Star
Australia says US missile purchase shows commitment to defence spending
FILE PHOTO: Erika Olson, Charge d'Affaires, for the United States Embassy in Australia with Australia's Defence Minister Richard Marles, and Minister for Defence Industry Pat Conroy, at the Avalon Air Show, in Victoria, Australia March 24, 2025. Conroy has confirmed the purchase of AIM-120C-8 and AIM-120D-3 missiles, developed by American defence company Raytheon Technologies. - Reuters SYDNEY: Australia said its A$2 billion (US$1.3 billion) purchase of supersonic missiles from the United States underscores its commitment to defence spending, though Prime Minister Anthony Albanese has resisted US calls to agree to a target of 3.5 per cent. Minister for Defence Industry Pat Conroy on Thursday (July 3) confirmed the purchase of AIM-120C-8 and AIM-120D-3 missiles, developed by American defence company Raytheon Technologies. They will be used by Australia's F/A-18 and F-35 fighter jets and a new army brigade focused on striking aerial targets up to 500 kilometres away, he added. Albanese, who is yet to meet President Donald Trump, has rebuffed a US request to agree to lift long-term defence spending to 3.5 per cent of gross domestic product. It's forecast to rise to 2.3 per cent by 2033. Foreign Minister Penny Wong, who met with her US counterpart Marco Rubio on Tuesday in Washington, said Australia took a "capability approach" and had already committed to the largest peacetime increase in defence funding. "I know there will be more capability required, I think we all understand that, and we will fund the capability Australia needs," she said on Thursday in a television interview with Sky News Australia. Albanese's scheduled meeting with Trump on the sidelines of the G7 was cancelled when Trump left the summit early due to tensions between Israel and Iran. Wong said the security allies were working to reschedule a leaders' meeting. Seeking to respond to China's build-up of its military, Albanese pledged A$74 billion (US$47 billion) last year to buy missiles from Europe and the US, including A$21 billion to establish a Guided Weapons and Explosive Ordnance Enterprise in Australia. The sale of 400 missiles to Australia through the US foreign military sales programme was notified to the US Congress in April. A further US$2 billion proposed sale of US electronic warfare systems and equipment for Australia's F/A-18 Super Hornet and EA-18 Growler fighter jets was notified in June. - Reuters
Malaysian Reserve
10-06-2025
- Malaysian Reserve
Connect the renter journey with Yardi at Apartmentalize
Reach more renters, simplify leasing and enhance the resident experience with RentCafe SANTA BARBARA, Calif., June 9, 2025 /PRNewswire/ — Yardi® is showcasing the power of the RentCafe® Suite as a unified platform for the entire renter journey at Apartmentalize, June 11-13, the multifamily industry's premier event hosted by the National Apartment Association (NAA). From attracting prospects to supporting residents, the RentCafe Suite brings together marketing, leasing and resident services into one connected experience. Attendees can explore its full capabilities across three interactive RentCafe booths, each demonstrating how the platform drives performance, efficiency and satisfaction at every stage. LOOK: Attract more renters Visit the RentCafe Marketing booth to find everything you need to win more renters. REACH by RentCafe is a full-service, award-winning agency specializing in website design, SEO and PPC campaigns that drive powerful results. Advertise on — the industry's only flexible apartment search website — to maximize exposure and help renters find their happy place. LEASE: Simplify leasing from lead to move-in At the RentCafe Leasing booth, learn how connected tools convert prospects into loyal residents. CRM IQ and Chat IQ work together and leverage AI to automate follow-ups, qualify leads and convert prospects faster. Now supporting more than 1 million units, CRM IQ provides centralized insights into leads, residents and property performance, enabling teams to lease more efficiently. LIVE: Enhance the resident experience Explore how RentCafe Living elevates the renter experience. From easy online applications and guided move-in checklists to earning rewards for renter essentials like internet, electricity, renters insurance and more, residents have everything they need in one portal. The RentCafe Suite provides a frictionless journey via a single login and provides all the services renters need. Attendees who visit the RentCafe booths will be entered to win a journey of their own. Book a meeting at the event or reach out to a representative to learn more. About Yardi Yardi® develops industry-leading software for all types and sizes of real estate companies around the world. With more than 10,000 employees, Yardi is working with our clients to drive significant innovation in the real estate industry. For more information on how Yardi is Energized for Tomorrow, visit Photo:
The Star
03-06-2025
- The Star
AIM announces additional RM50mil allocation to Indian women entrepreneurs
KUALA LUMPUR: Amanah Ikhtiar Malaysia (AIM) has allocated an extra RM50mil to empower Indian women entrepreneurs through the second phase of the Prosperity Empowerment and A New Normal for Indian Women (PENN 2.0) programme. Deputy Entrepreneur Development and Cooperatives Minister Datuk Seri R. Ramanan said the additional allocation brings the total fund for the programme to RM100mil. He said PENN 2.0 was developed after the success of phase one of the PENN, which benefitted 6,247 Indian women with a total financing amount of RM42,725,640. "From the 6,247 recipients of this fund, a total of 1,062 were new entrepreneurs. Therefore, the announcement of the additional fund allocation of this RM50mil will give opportunities to more Indian women to involve themselves in business and at the same time improve their standard of living,' he said. Ramanan said this at the launching ceremony of PENN 2.0 Empowering Indian Women Entrepreneurs at the AIM headquarters here Tuesday (June 3). PENN, which was launched on April 14 last year, is a government initiative through AIM as the implementing agency to empower Indian women, especially in the field of entrepreneurship. Ramanan said AIM is targeting that over 10,000 Indian women entrepreneurs in the country would benefit from this additional fund. According to him, the target of this fund is not only for new participants but this effort will also strengthen support for existing participants to expand their small businesses in various sectors including food, tailoring, beauty and community services. "Entrepreneurs who have received PENN financing have generally succeeded in increasing their income by 20 to 30 per cent compared to before," he added. Since its establishment in 1987, AlM has disbursed over RM35.9bil to Malaysians (especially women), in its ongoing efforts to liberate the poor and low-income groups from poverty. - Bernama
