Mydin launches nation's first retail ‘election' with RM6.8 million in rewards

Sinar Daily

4 days ago

SUBANG JAYA – With the rising cost of living on everyone's mind, Mydin Mohamed Holdings Berhad (Mydin) Malaysia's biggest local halal retailer and wholesaler has rolled out its Mydin General Election Campaign 2025, themed 'The People's Choice, The People's Price.'
This fun and creative campaign is all about giving back, with loads of great deals and exciting rewards. Shoppers can look forward to promos like 'PWP Promises Kept' and the 'Meriah Member Manifesto,' offering total savings worth RM6.8 million across the country.
Datuk Ameer Ali Mydin. Photo / MOHD HALIM ABDUL WAHID
Its managing director Datuk Ameer Ali Mydin was clear in stating that this is not a political campaign.
'We want the people to vote for our brands. That's what this campaign is about, a collaboration with our supplier partners who are rolling out exciting deals and rewards totalling RM6.8 million.
'Think of it as a campaign where brands are the candidates, campaigning to become the elected representative for their constituencies. But they have to stand out.
'It's not about just any promotion, it's about being distinct and creative. There's healthy competition, and that's the fun of it,' he shared this during a special press conference with media partners at Mydin Hypermarket Subang Jaya on Tuesday.
Mydin managing director, Datuk Ameer Ali Mydi officially launched the MYDIN 2025 Election Campaign, themed 'People's Choice, People's Prices,' today. Photo / MOHD HALIM ABDUL WAHID
He emphasised that, just like politicians make promises during elections, brands in this campaign will be judged on what they deliver.
The ultimate goal remains simple, to support Malaysians by offering meaningful savings and value.
Adding a unique twist, Mydin customers will get the chance to 'vote' for their favourite brands in a mock-election setting. A total of 26 Parliamentary seats and 85 State Assembly seats will be contested.
Voting begins on July 24 and runs until Aug 31 2025, with every in-store purchase of a participating brand's product counting as one physical vote.
This fun and creative campaign is all about giving back, with loads of great deals and exciting rewards.
From Sept 1 to 16, 2025, customers can cast their votes digitally via the Mydin Rewards app. The brand with the highest votes in each category will be honoured as the YB, Yang Berhormat (The Honourable Brand).
To make the campaign even more rewarding, Mydin is launching three major initiatives:
People's rewards
From Sept 1 to 16 2025, those voting through the Mydin Rewards app stand a chance to win vouchers and cashback exceeding RM400,000.
People's cashback
From July 25 to Oct 5 2025, shoppers using selected e-wallets including Atome, Boost, MCash, SPayLater, Shopback, and Setel will enjoy discounts and cashback totalling RM300,000 across all Mydin outlets.
People's fortune
Customers who vote for their chosen products will unlock exclusive promotions and discounts worth up to RM1.68 million, along with competitions, special brand collaborations, and access to the Cash Out game via Mydin Pay.
A total of 26 parliamentary seats and 85 state assembly (DUN) seats are up for grabs.
The Mydin General Election Campaign 2025 runs from July 24 to Oct 6 2025 at all Mydin stores nationwide and on the Mydin online platform.
The final election results will be announced on Sept 18 2025.
Ameer also called on brands to run ethical and transparent campaigns.
'Don't backstab. Campaign honestly. Keep your promises. If you make a manifesto, stick to it and use social media wisely.
'Most importantly, to our loyal customers, this is your chance to vote with your purchases and support the brands you believe in,' he added.
This isn't just a sale, it's a movement. One where the people choose the brands that truly deliver.