📸 Austrian club unveil kit featuring double-digit sponsors
After featuring 19 brands last year across the shirt body, sleeves, and shorts, according to the portal Sports Business, the club has remained faithful to its marketing strategy.
Some people counted 20 brands featured this season on TSV Hartberg's 'cycling outfit,' after the kit went viral once again on social media!
I'm not sure about the new TSV Hartberg kit. Looks a bit too sparse to me.
The famous kit presentation from @adidasfootball for @tsv_hartberg. The only team on the planet that envies @LigaBBVAMX shirts for having so few sponsors.
Oh, these crazy shirts 😭 This is the work of TSV Hartberg, an Austrian club, which has just unveiled its new 'kits' for the upcoming season. FC Chambly can really take a seat.
Jokes on social media aside, this strategy makes a lot of (financial) sense for the club, located in the small town of Hartberg, with 6,700 inhabitants, in southwestern Austria, about an hour from Graz, the city where Arnold Schwarzenegger began his bodybuilding career – yes, there's your random knowledge pill.
Despite the criticism about the look, the club sees the kits as a sustainable solution to make itself economically viable.
In an interview with the Austrian portal Mein Bezirk last season, the club's official spokesperson, Roland Puchas, explained, 'We are very happy to have them [the sponsors]; without them, this [the Austrian Bundesliga] would not be financially possible.'
The strategy aims to avoid exclusive dependence on a single major sponsor, according to Puchas. 'We don't want to become dependent on one sponsor like other clubs,' he added.
Among the many logos on the kit, PROfertil's stands out!
It's a supplement to treat male infertility that, in addition to featuring on the kit, also gives its name to the stadium.
The club's president, Brigitte Annerl, founded Lenus Pharma, the owner of the supplement, which, of course, explains the strong ties with the sponsor.
Is this allowed, Arnaldo?
The Austrian Bundesliga does not impose restrictions on the number of sponsors on kits.
The only regulations concern the position and size of the competition logo on the right chest, as well as the size and position of the player's number and name.
There are, however, legal restrictions on advertising products such as tobacco – which is not the case for Hartberg!
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
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