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Glacier retreat on Heard Island
The video shows the difference in ice cover between 1947, 1988 and 2019. Source: Monash University/Google Earth


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Search Business Group Launches Generative SEO Services in Southern California to Help Healthcare Providers Dominate AI Search
Fullerton, CA, Aug. 01, 2025 (GLOBE NEWSWIRE) — Search Business Group, a Latino-owned digital marketing agency based in Southern California, announced the launch of its new Generative Engine Optimization (GEO) services to help doctors, dentists, and veterinary practices rank on AI-driven search platforms like ChatGPT, Perplexity, and Gemini. The new offering positions providers across the region to stay visible and competitive as patient search behavior shifts toward generative AI platforms. Ron Arellano, Founder and Creative Director of Search Business Group, leads healthcare marketing innovation with a focus on inclusivity, data-driven strategy, and digital visibility. The agency's healthcare-specific strategies have led to significant performance outcomes for practices across Orange County and beyond. One example includes New Generation Dentistry in Mission Viejo, which achieved a 300% increase in year-over-year revenue, a 60% increase in local search traffic, and a 70% rise in phone leads following a comprehensive campaign involving web development, SEO, and content optimization. Search Business Group is led by award-winning Creative Director Ron Arellano, whose background includes more than two decades of creative leadership across high-profile brands such as the NY Mets, T-Mobile, Bridgestone, and WeightWatchers. Under Arellano's direction, the agency has pivoted its expertise toward the healthcare sector, bringing global-level strategy to small and mid-sized practices. 'Doctors and specialists often lack access to custom marketing that reflects their unique voice and community,' said Arellano. 'Search Business Group fills that gap with culturally aware campaigns that produce real business results.' The agency has supported a wide range of providers—including orthodontists, oral surgeons, veterinary clinics, and med spas—by combining human-centered design with technical precision. Its approach emphasizes performance analytics, local SEO, and user-first content while also addressing representation and language equity in healthcare communications. As part of its forward-looking strategy, Search Business Group has also introduced Generative Engine Optimization (GEO) services to help healthcare providers rank in AI-driven search engines such as ChatGPT, Perplexity, and Gemini. This positions clients to stay visible and competitive as consumer search behavior continues to evolve. Search Business Group's foundation is rooted in both innovation and inclusion. As a first-generation immigrant from Ecuador, Arellano brings a cultural fluency that informs the agency's work across diverse markets. Search Business Group continues to expand its reach while prioritizing equity, trust, and growth in healthcare marketing. About Search Business Group Search Business Group is a Fullerton, California-based digital marketing agency specializing in healthcare, dental, and veterinary marketing. The Latino-owned firm offers services in SEO, web design, web development, content strategy, and generative search optimization, helping healthcare providers improve digital visibility and patient engagement through performance-driven, culturally informed solutions. Real Results: A 528% increase in online patient forms from January to July 2025, generating over $1.4 million in estimated revenue through digital strategy and local SEO. Press inquiries Search Business Group Bianca Montalvo [email protected] 714-519-6290 1316 North Placentia Ave. Fullerton, CA 92831
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Hunger strike at Alligator Alcatraz reaches Day 9 as inmate protests conditions
A detainee at the Florida immigration detention center known as Alligator Alcatraz has been on hunger strike for at least nine days, the latest in a string of detainees to allege being mistreated at the prison in the Everglades. 'Since my life no longer belongs to me, it's up to them to decide whether I live or die,' detainee Pedro Lorenzo Concepción, 44, told El País from inside the facility. State officials run the Florida detention camp, housing migrants in a series of hastily assembled tents and chain link enclosures on a converted airstrip as they await federal immigration court and potential deportation by U.S. Immigration and Customs Enforcement. The Independent has contacted the Florida Division of Emergency Management, one of the state agencies overseeing the facility, for comment. Concepción, who came to the U.S. from Cuba in 2006 but lost his permanent resident status after going to prison, has been in detention since being arrested on July 8 after a check-in at a Florida Immigration and Customs Enforcement office, according to his family. The Independent has contacted ICE for comment. On July 22, he went on hunger strike and has collapsed multiple times inside Alligator Alcatraz. During the strike, he was taken to Miami's Kendall Hospital, according to his family, where he said he sat in handcuffs as doctors tried to get him to eat, but he refused. 'I don't want food, I refuse any treatment,' reads a document he signed about his protest, obtained by El País. 'I didn't even ask to be taken to the hospital, because I'm fighting for my family and all Cubans, and I belong where my people are, in prison, suffering the same hardship they are.' The Independent has contacted Kendall Hospital for comment. Concepción's wife said she's worried he could be deported back to Cuba without her or the couple's two children. 'In a minute, your life falls apart,' she told the paper. 'It's been 19 years of being together.' Concepción, who said he was shackled and left on a floor at Alligator Alcatraz for more than 10 hours upon his arrival, is not the only one to complain of alleged poor conditions at the facility, which federal officials say they plan to support with millions in reimbursement funds and use as a model for future detention centers. Other inmates say they have faced poor sanitation and other brutal conditions inside the facility, which sits in the middle of a sweltering swamp. 'They only brought a meal once a day and it has maggots,' Leamsy 'La Figura' Izquierdo, a Cuban artist who was housed at the facility, told CBS News. 'They never take of the lights for 24 hours. The mosquitoes are as big as elephants.' The facility is facing lawsuits on environmental and civil rights grounds, with lawyers accusing officials of largely barring them from being able to speak with detainees. Deportation flights for detainees held at the facility have begun, state officials announced last week. Earlier this month, Florida news outlets found that among those held at Alligator Alcatraz, only about one-third had a past criminal record, despite officials touting the prison as being designed to hold the worst of the worst.