Informa TechTarget and Salesloft Announce Strategic Partnership to Help Customers Grow Revenue Through Precise, Data-Driven Prospecting

Business Wire

6 days ago

NEWTON, Mass. & ATLANTA--(BUSINESS WIRE)--TechTarget, Inc. ("Informa TechTarget") (Nasdaq: TTGT), global growth accelerator and leading provider of intent data and insights to the B2B technology sector, and Salesloft, a leading Revenue Orchestration Platform that helps B2B organizations drive durable revenue growth, today announced a partnership and integration designed to help mutual customers build and accelerate pipeline by efficiently identifying and effectively engaging prospects in an active buying journey.
'While 85% of BDRs are laser-focused on outbound prospecting, many of them waste precious cycles pursuing cold contacts who aren't ready to buy. We help reps hit their pipeline targets by identifying buyers who are actively researching relevant solutions through their membership to our trusted editorial communities,' said Jillian Coffin, Senior Vice President of Customer Enablement and Strategy, Informa TechTarget. 'By automatically delivering these active, permissioned contacts into topically aligned Salesloft cadences, we help sellers engage the right people with the right message at the right time so they can convert more interest into opportunity.'
The new integration empowers sales teams to:
Streamline workflows between Informa TechTarget and Salesloft to maximize sales efficiency
Easily add Active Prospects from Informa TechTarget's Priority Engine intent data platform directly into relevant Salesloft cadences in seconds
Automatically push Active Prospects to topically aligned Salesloft cadences each week
"The combination of Informa TechTarget's active, permissioned contacts with Salesloft's engagement capabilities gives sales teams a meaningful advantage," said Lesley Renna, SVP of Alliances and Ecosystem at Salesloft. "This integration helps our joint customers drive higher productivity and conversion rates by automatically adding prospects in an active buying cycle to Salesloft Cadences tailored to the topics that matter most to them."
Key benefits of this strategic partnership include:
Precision targeting: Customers can leverage Informa TechTarget's person-level intent data to confidently focus sellers on in-market buyers and buying groups in their territory or ABM targets.
Accelerated engagement: Informa TechTarget constantly monitors for new individuals beginning their research journey and automatically delivers these permissioned buyers to Salesloft, drastically reducing the time between intent signals and sales outreach.
Higher conversion: With Informa TechTarget, sellers get visibility into the needs, pain points, and current topics of interest for each individual buyer so they can better personalize across every touchpoint, which helps them book more meetings and have meaningful conversations that convert.
'The Add to SEP feature integration between Priority Engine and Salesloft is impressively intuitive. I love how new additions appear right at the top in Salesloft,' said Theresa Woodiel, Director, ABM & Integrated Marketing at Deep Instinct. 'The seamless workflow means our reps can instantly see and engage with their newest priority contacts. It's exactly the kind of straightforward, efficient solution our team needs.'
The Informa TechTarget-Salesloft integration is available now to current Priority Engine Sales subscribers at no additional cost. Customers must have both a Priority Engine Sales subscription and a Salesloft license to utilize the integration. To learn more, click here.
About Informa TechTarget
TechTarget, Inc. (Nasdaq: TTGT), which also refers to itself as Informa TechTarget, informs, influences and connects the world's technology buyers and sellers, helping accelerate growth from R&D to ROI.
With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.
Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:
Trusted information that shapes the industry and informs investment
Intelligence and advice that guides and influences strategy
Advertising that grows reputation and establishes thought leadership
Custom content that engages and prompts action
Intent and demand generation that more precisely targets and converts
Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.
About Salesloft
Salesloft powers durable revenue growth for the world's most demanding companies. Salesloft's industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco gain a performance force multiplier with Salesloft by shifting to a durable revenue engagement model, helping them solve the complexities of modern B2B sales and unlock revenue efficiency.
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