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Ritz‑Carlton to Launch Third Yacht as Hotel-Branded Cruise Race Heats Up

Ritz‑Carlton to Launch Third Yacht as Hotel-Branded Cruise Race Heats Up

Skift3 days ago

Ritz-Carlton's cruise rollout may have been delayed but it's enjoying premium pricing - $10,000 and up per guest.
The Ritz-Carlton Yacht Collection is scaling up its presence at sea, with a new ship launching in July and the brand's first Asia-Pacific cruises set to begin in December.
The company's third vessel, Luminara, will debut in the Mediterranean, the company said in a Wednesday announcement. Luminara will sail past Africa and across the Indian Ocean, arriving in Singapore by December for regional service.
Luminara will then return to Asia-Pacific in winter 2026–27 for an expanded slate of 19 voyages, including new ports for t

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