DET shares deeper impact with sustainability efforts
The Dubai Department of Economy and Tourism (DET) at its first City Briefing of 2025 highlighted the critical role that partners across the public and private sectors are playing in Dubai's continued tourism performance. Under the theme 'deeper impact with our sustainability efforts' shared key industry updates such as Dubai welcoming 7.15 million international overnight visitors between January and April 2025, a 7% YoY increase. This builds on the 18.72 million people who visited in 2024, the second consecutive year of record-setting growth for the city. Dubai's hotel sector offered 153,534 rooms at the end of April, with all key performance indicators demonstrating strong YoY growth. Beyond the data, the forum reaffirmed DET's commitment to creating a resilient and future-ready tourism ecosystem.
His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: 'The visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, is reflected in the continued success of our tourism sector. Building on yet another record-breaking performance in 2024, the exceptional results achieved by the industry so far in 2025 is a testament to the resilience and steadfast support of our stakeholders and partners. From hospitality and aviation to retail and gastronomy, every sector has played a critical role in solidifying Dubai's position as a global tourism leader. It is by coming together as a community that we have been able to navigate challenges, create compelling narratives about the city, and drive global trends.
'In advancing the goals of the Dubai Economic Agenda, D33, our focus remains on strengthening the spirit of partnerships, embracing innovation, and creating future-ready experiences that enhance Dubai's position as the world's best city to visit, live and work in. We are also collectively driving initiatives that enhance social inclusion, talent development and quality of life, while strengthening community bonds, promoting values, and instilling a sense of belonging. As we look ahead to the second half of this year and beyond, we will harness the key elements that have driven the industry's steady growth – a robust and diversified market strategy, a solid collaboration model between the government and private sectors, and global campaigns showcasing the ever-evolving diverse destination offering.'
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