National Tequila Day 2025: Celebrate the beloved liquor with these deals
Today (Thursday, July 24) is National Tequila Day. Let's take a look at the history of the adult beverage so you can wow your co-workers at happy hour. Then we can explore some fun offers to celebrate the day.
A shot or two of tequila history
A forerunner to the modern hard liquor dates back to the Aztecs (and possibilty even earlier civilizations) in Mexico, as noted by Liquor.com. They fermented the sap of the agave plant to create a milky beverage called pulque and worshipped the husband-and-wife god duo behind this act, Mayahuel and Patecatl.
The Spanish arrived in Mexico in 1517 and two years later began their conquest to take over. The soldiers missed brandy and began to experiment with mud stills and agave to replace it.
Eventually the Marquis of Altamira took things a step further. He opened the first major distillery in the early 1600s in present-day Tequila, Jalisco.
The Cuervo family took things commercial in 1758 with their own distillery. The Sauza family followed suit in 1873.
It is believed that Don Cenobio Sauza first imported tequila to the United States in 1873. The alcohol was present at the 1893 Chicago World's Fair. The spirit also grew in popularity during Prohibition as it was easily smuggled into the country.
The invention of the margarita in the 1940s further strengthened tequila's public relations.
In 1974 Mexico declared tequila its intellectual property meaning it had to be made and aged in certain regions of the country. The Tequila Regulatory Council was formed twenty years later in part for quality control.
What truly cemented tequila's legacy was when imported tequila shifted from 'mixto,' a combination of a tequila from agave plants and other sugars, to a 100% agave tequila.
Bartenders loved using these 'pure' liquids to create even more yummy cocktails.
Additionally, these smaller batched craft creations helped elevate the liquor, while the celebrity endorsements didn't hurt either. (We're looking at you, George Clooney and Casamigos.)
These days, the United States is tequila's best customer. In 2024, almost 32.2 million 9-liter cases were sold, making it the best year ever for the spirit, according to Statista.
How to celebrate National Tequila Day
After that lengthy history lesson, you probably worked up a thirst and want to help the 2025 statistics. Below are a few deals to be had for National Tequila Day 2025:
Chili's: Restaurant chain Chili's is here to help. It is offering $5 Tequila Trifectas. This cocktail contains three kinds of tequila: El Jimador Blanco, 1800 Reposado, and Jose Cuervo Gold.
Chuy's: Your local Chuy's features Grande 'Rita specials and $5 tequila shots.
Margaritas Mexican Restaurant: The chain boasts $5 Don Julio Blanco shots and $7 Cadillac Margaritas made with Don Julio Reposado. You can even get a $19.42 Don Julio 1942 Margaritas that comes with a free Don Julio hat while supplies last.
Hooters: Participating Hooters locations like the one in Brunswick, New Jersey, have $5 margaritas.
Red Robin: If you are looking for something more family friendly, Red Robin always offers $4 margaritas during Happy Hour Monday through Friday from 3-6 pm.
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