What Google Indexing Instagram Means For Your Business Visibility
Instagram now allows search engines like Google to display public posts on results pages, making it a powerful SEO (search engine optimization) tool for businesses. This is a huge win for business owners and entrepreneurs, who should take advantage of this update to boost their business' visibility. Here's how.
What's Happening?
From July 10 search engines may now index public Instagram posts or profiles. This means your posts could show up in Google search results and be seen by a higher number of potential customers.
Instagram Indexing Is A Game-Changer For Businesses
This update is good news for anyone building a business. It presents the opportunity to:
The Line Between Social Media And SEO Is Already Blurred
This update may not come as a surprise to some business owners - the line between social media and search is already blurred. Research from Sprout Social found that 41% of Gen Z now use social platforms as their primary way to search online, ahead of traditional search engines at 31%. In fact, a Forbes study found a 25% decrease in Gen Z using Google as a search engine.
Social media is now a search channel just as much as a social one. This latest update is just the next evolution of 'social search'.
How To Use Instagram Indexing To Your Advantage
It's time to optimize your Instagram posts to increase the likelihood of them getting indexed by Google - and, therefore, being seen by more potential customers. Here are a few ways to do this:
Considerations For Businesses
It's important to be mindful that your Instagram content will be more public and visible than it was before. When posting, consider if the piece of content is something you'd be happy to appear on Google search results.
It will also pay to audit your old content and consider if you're happy for those posts to show up in search results, too. If so, give them an SEO update (such as adding keywords to captions).
If you're uncomfortable with Instagram indexing your posts, you can turn it off in settings.
Instagram posts being indexed by search engines is an exciting opportunity for business owners and entrepreneurs who want to get more visible online. Start using Instagram as part of your SEO strategy and treat your posts as micro-landing pages. Using this to your advantage and being strategic gives you a huge opportunity to increase your reach and visibility.
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