
New UPI Rules Effective from August 1: What Users Must Know
Key Change: Daily Limit on Balance Checks
One of the most noticeable updates is the restriction on how many times a user can check their bank account balance via UPI apps. Until now, there was no cap—users could refresh their balance as often as they liked. However, under the new rules, this is now limited to 50 balance checks per day. This move is intended to ease the burden on backend APIs during peak periods, where excessive balance requests were contributing to slower system performance.
New Feature: Auto-Balance Display
To compensate for this limit, NPCI is introducing a helpful new feature. From now on, your account balance will be automatically displayed right after every UPI transaction. This means users will no longer need to manually check their balance each time they make a payment, making the experience more seamless while reducing unnecessary requests to bank servers.
Scheduled Auto-Debits Now Restricted to Off-Peak Hours
Another critical adjustment affects recurring payments—like electricity bills, OTT subscriptions, or other scheduled transactions. From August 1, these auto-debits will only be processed during off-peak hours: before 10:00 AM or after 9:30 PM. The aim here is to prevent server congestion during the middle of the day, when UPI traffic is typically at its highest.
Limits on Linked Bank Account Access
In addition to balance checks, there's now a daily cap of 25 attempts to retrieve or update information related to linked bank accounts. Whether you're trying to re-link your account, fetch details, or update credentials, the system will only allow you a limited number of interactions per day. This too is a measure to optimize API load and maintain smoother functioning across the ecosystem.
Pending Transaction Status: Limited Checks
Lastly, there's an update concerning pending transactions. If your UPI payment is stuck or hasn't gone through immediately, you'll now be allowed to check its status only three times—and there must be a minimum 90-second interval between each status inquiry. This is another performance-related change to prevent repetitive queries that can overwhelm the system.
These updates might not drastically affect casual users, but for those who rely heavily on UPI for everyday transactions, it's essential to be aware of these new boundaries. The NPCI emphasizes that these changes are part of a broader strategy to enhance the reliability and responsiveness of the UPI network as it continues to scale rapidly across India.
Stay mindful, plan your transactions wisely, and enjoy a more efficient digital payment experience.

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Mint
5 minutes ago
- Mint
Airtel Payments Bank on redefining secure banking with a Safe Second Account
On the podcast, Anubrata Biswas, MD & CEO at Airtel Payments Bank, spoke about the bank's focus on safeguarding digital transactions, and how this new offering, along with existing cutting-edge AI tools and user-centric features, is set to redefine financial safety in India. The rise of digital-only banking in India Digital banking has revolutionised how individuals manage their finances, offering convenience and accessibility. However, the surge in cyber fraud has created a barrier to full adoption. He spoke about the distinction between traditional universal banks and digital-only banks, stating that the latter are 'tech-first, have no branches, and are able to translate the benefits of technology to offer better consumer experiences'. India has taken the lead on offering a robust digital public infrastructure, including Aadhaar and UPI, which has enabled payment banks to operate entirely digitally. 'Payment banks across the country broadly open one in 6-8 bank accounts in the country today, every month. Airtel Payments Bank in particular, opens one in 10 bank accounts in the country,' he said. Unbundling payments and accounts India has witnessed a boom in digital payments and now 90 per cent of transactions are happening outside the traditional banking framework, primarily through third-party apps. This 'unbundling' of payments has made them frictionless, but it has also made fraud easier. Similarly, the ease of opening bank accounts has led to a similar unbundling, allowing consumers to use different accounts for different purposes – savings, investments or every day payments. This shift has given rise to a need for a 'Safe Second Account',particularly the demand for a secure account for daily digital transactions, such as bill payments, online purchases, or QR code payments. This allows the main bank account to stay unexposed and therefore safe from frauds. 'Airtel Payments Bank offers the best value account in the country. There is no minimum balance, and bank accounts are open in literally three minutes, fully digitally through the mobile banking app,' he said. Closing the digital divide Smartphone adoption and access to mobile data has sparked a mobile revolution of sorts in India, and this has aided in the adoption of digital banking as well. But, Anubrata felt that there is still a wide digital divide that can be bridged. 'You have got 950 million or a billion smartphones in play, but there are around 750 million unique smartphone users. If I am generous, there are 400 to 450 million unique monthly digital payers in India, which means there is a gap of 300 million people who are digital but not paying. The real big opportunity for India and Indian banks is figuring out how to bridge this digital divide,' he said. This can be done with a combination of studying user behaviour, understanding unit economics and understanding how to move people up the ladder of persuasion. At Airtel Payments Bank, the safe second account can address frauds with low entry minimum balance barriers lends accessibility. The account can be opened by any Indian, whether from Assam or Meghalaya, or a gig worker or housewife, making it ubiquitous. 'I must credit the public policy framework, the government and all regulators, for really moving in unison to create this. I call this the single biggest public policy experiment in the history of the world, happening at scale today,' he said. A multi-layered approach to combat cyber fraud As technology is evolving from emails to smartphone screens for communication, the nature of digital frauds are also changing, and perhaps becoming more intense. 'The types of frauds are evolving, but the underlying theme remains that of significant psychological persuasion, which is that you force the victim to believe that there is time pressure, psychological stress, and an element of social withdrawal,' he said. Airtel Payments Bank employs a three-pronged strategy to combat these threats. First, the payment bank account itself has a ₹ 2 lakh limit and is a zero-balance account, offering safety by design. Moreover, the bank has built numerous features, such as the ability to 'put the account to sleep with a single click', making it impossible to conduct transactions. Users can also set specific limits per channel or block their debit cards and internet banking services. It also deploys machine learning models to differentiate good customer behaviour versus bad. These models, he said, analyse a vast set of…variables, including device ID, transaction patterns, location, and velocity, to generate alerts and temporarily block accounts. Customers can then authenticate themselves using facial recognition on the app to resume transactions. 'It offers a more than reasonable degree of safety given the fact that this is not the primary account for all the money of the customer. It's more a second transaction account with a little bit of money for the customer's daily payment needs. To give you a sense of this, 77 per cent of urban consumers who are opening accounts today with us are using it for keeping his daily payment statement away and for his daily payment needs,' he further added. Airtel's commitment to digital security The discussion progressed to brand Airtel's broader commitment to digital security, which extends beyond safe banking. 'Airtel has been at the forefront of digital security. Airtel as a brand has been driving anti-spam… It used cutting edge AI tools to actually block spam calls. It then came up with a very leading-edge AI campaign to block spam links, which is now running. So, this is very much in the stable of what Airtel is really trying to do,' he said. The brand has also invested into a product roadmap deeply embedded with AI for enhanced safety and security. Last year, Airtel launched a 'Safe Banking' section within its app, which now boasts of being the third largest mobile banking app in India. This section allows consumers to get a safety score and check factors like VPN usage or Wi-Fi security. 'I am happy to share with you that we are going to launch a cyber insurance bundle in that safety page, which basically means that the consumer will be able to actually purchase a small cyber insurance plan to protect himself from any fraudster on his account for a nominal price,' he said. This initiative further solidifies Airtel Payments Bank's leadership in secure digital banking. Catering to diverse user needs Airtel Payments Bank's customer acquisition strategy has reportedly been driven largely by the customer. Initially, Airtel discovered a need in rural India, where the government's direct benefit transfers spurred demand for banking services close to residents. 'Today, we are the largest bank close to villages in the country, by far,' he said. More recently, the demand for a second account in urban areas for digital payments led to the creation of the 'Safe Second Account' concept. Another 'very emerging use case' highlighted by Anubrata is the aspiring gig economy worker relocating from a village to make it big in a Metro city. He cited the example of a Zomato delivery worker who earns ₹ 12,000-14,000 and needs quick access to an accessible bank account to receive credit. 'Today, we are the largest gig worker bank account supplier in the country. It is easy to open, and he can get a credit very easily. This has become another dominant use case for the bank again, because it has zero balance, no entry barriers, no paperwork and using the digital public infrastructure,' he explained. The future of digital banking Looking ahead, he drew parallels with developed countries where large digital-only banks are prominent. He expressed his belief that 'India needs their own list of digital only mobile first banks, and it would not be impractical to think that Airtel Payments Bank should be first and foremost in that list.' On the innovation front, Airtel Payments Bank is committed to 'exploding' the category of safety plans, with significant investments in product innovation, marketing, and category creation over the next 12-18 months in urban India. In rural India, the focus will remain on deepening their services. In another move from Airtel aimed at bolstering digital security, Airtel Payments Bank is set to launch an enhanced Cyber Insurance Bundle for all its users within the next two months. This key announcement was made by Anubrata Biswas, Managing Director and Chief Executive Officer (CEO) of Airtel Payments Bank, in a recent episode ofMint Techcetra. The move underscores the bank's proactive stance in safeguarding digital transactions amidst growing concerns of cyber frauds. Beyond the 'Safe Second Account', Airtel Payments Bank is also venturing into urban transit, where a future with interoperable urban transit is being envisioned. 'We are actually India's largest now urban Metro infrastructure providers. We are 66 per cent of India's Metro Payment processors. So, anybody tapping a NCMC card on a metro, two thirds of them pass through our payment stack. And in the metro, two thirds of NCMC cards would be ours. That is going to be a very large emerging category in India over the next two to three years,' he said. Note to the Reader: This article has been produced on behalf of the brand by HT Brand Studio and does not have journalistic/editorial involvement of Mint.


Time of India
6 hours ago
- Time of India
Are AI advisors wise enough to manage your entire money journey, take your biggest investment decisions?
The Indian context Invest 60% in mutual funds and 40% in individual stocks. She invested in Zomato, Nykaa, and Paytm on its recommendation and suffered losses. Now uses AI tools only for basic research and always cross-verifies insights with a financial planner. Answer is not black and white Putting AI to the test Human touch matters Chatbots can go wrong Regularly uses AI chatbots to support her Provides detailed prompts and her own data rather than relying on AI to source information. Uses Ai mainly for analysing stocks and fundamentals, optimising strategies for slippages and market corrections. How does a Chatbot compare to a financial adviser? How experts use AI How industry is using AI Should you use it? Quiz: Are you ready to trust AI with your money? I know my monthly income and expenses in detail. I have an emergency fund that covers at least 6 months of expenses. I know my current asset allocation (equity, debt, gold, etc.). I understand the basics of SIPs, mutual funds, stocks, and insurance. I can explain my risk appetite (conservative, balanced, aggressive). I know how taxation works on different types of investments. I have defined short., medium., and financial goals. I know the approximate amount and timeline for each goal. I track my progress towards these goals at least once a year. I know how to frame detailed, specific prompts to get useful AI outputs. I always verify AI's suggestions with reliable sources before acting. I understand that free AI tools may not have market data. 'I had a terrible day. How do I make myself feel better?'That's the kind of question many Gen Zs are throwing at chatbots these days—using them as a stand-in for therapy, simply because therapy costs too much. From relationship rants to work woes, artificial intelligence is quietly becoming their go-to sounding it's not just for venting. Whether it's fixing an awkward email, sorting out daily tasks, or helping with big life decisions, AI is creeping into every corner of our lives. And money matters are no exception. Gen Z and millennials are also using AI to manage their finances.A 2024 Experian study found that 67% of Gen Z and 62% of millennials in the US turn to AI for personal finance advice. From saving and budgeting (60%) to investment planning (48%) and even improving credit scores (48%), generative AI (genAI) tools like ChatGPT are quietly becoming part of their financial home, the trend isn't too far behind. While a 2025 CFA Institute report states that 91% of Indians who have graduated in the last three years still place the most trust in human advisers, 83% also indicate that they trust AI assistants, such as ChatGPT, to guide them with their shift is inevitable. AI is affordable, accessible, and evolving fast. Deloitte Insights predicts that by 2027, GenAI tools will become the primary source of financial advice for retail investors, with usage projected to hit 80% by 2028The question is: should you use AI for money matters just because others do? Can you rely on a chatbot to understand your financial needs and give the right advice? Or does the good old human financial planner remain your best bet to steer your money in the right direction?New DelhiHow can I double my investment in five years, in is quick and sharp when it comes to analysing data, portfolios, and anything numbers-driven. But there's one thing it can't replicate—emotional intelligence. 'Clients value advisers who take the time to walk them through their goals and portfolio reviews. This kind of personalised, timeintensive work matters to them,' says Ravi Kumar T V, Co-founder, Gaining Ground Investment they also appreciate, he adds, is help in understanding the behavioural side of investing. 'Advisers play a key role during volatile phases by being emotionally present. When retail investors see a market dip, they often panic and pull out. That's where AI falls short. It can't hold their hand through the fear,' says Tivesh Shah, Founder, Tru-Worth Finsultants. Human advisers also take the time to understand the entire picture before recommending any action, something GenAI isn't yet equipped to understand this with the help of an example. We pitched a financial planner, Shilpa Bhaskar Gole, founder of NerdyBird Financial Wellness, against different AI chatbots – Perplexity, ChatGPT, and Grok AI. We presented a reader's query on his investments to the different AIs and then also to Bhasker of them were given any extra inputs. There was a vast difference between the responses from each AI. Among the three, ChatGPT gave the most balanced response. It provided flexibility in terms of SIP range and step-up, while also emphasising the importance of debt allocation. It also highlighted the need for periodic portfolio reviews and adjustments to account for market changes, inflation, and life the other hand, Grok commented on the surplus available, without understanding the reader's expenses. It also overlooked the need to set aside an emergency fund. Elsewhere, Perplexity overlooked the importance of debt allocation as the retirement goal gets closer, which is crucial for ensuring stability and capital preservation needed for the initial phase of retirement. Given these gaps, we decided to exclude the responses from Grok and Perplexity, keeping only ChatGPT's output for Gole offered advice that reflected a more profound understanding, arguably superior to ChatGPT's, factoring in the reader's situation and projecting returns more biggest difference? When given the same query, Gole asked follow-up questions to better understand the case, AI chatbots didn't. But for the sake of this exercise, we didn't offer her any extra details either. And that's where the gap lies. The advice may be reliable, but does your chatbot know enough about you to suggest the right product or strategy?Free versions also have limited access to real-time data. ChatGPT, in particular, may not always reflect recent developments. Others might, but the number of free queries is capped, after which you hit a paywall. That's a slippery slope, one that could lead to decisions that don't align with your Delhi-based Mitushi Bhatt, for instance. A private school teacher with limited investing knowledge, Bhatt isn't fond of discussing money matters, so ChatGPT felt like a safe space. In 2024, she had asked a simple question: 'How can I double my savings in five years?'At the time, the bot had recommended allocating 60% to equity mutual funds and 40% to individual stocks. It suggested One 97 Communications (Paytm), Eternal (Zomato), and FSN E-Commerce Ventures (Nykaa), citing their post-listing growth and role in India's booming digital sounded promising at first. But by year-end, Paytm had nosedived after regulatory action against its payments bank. Zomato rallied briefly but fell after poor quarterly results. 'I lost about Rs.40,000 back then,' Bhatt went wrong? Bhatt didn't realise that open-ended questions often lead to generic answers, ones that may sound logical but don't account for individual trader,GurugramNow, she uses AI tools just for basic research and always consults an adviser before taking action. 'I've learned the hard way that no chatbot can replace the value of someone who understands my situation,' she says.'Clients value advisers who take the time to walk them through their goals and portfolio reviews.'CO-FOUNDER, GAINING GROUND INVESTMENT SERVICESThat's not to say AI chatbots aren't helpful—they are, but mainly for those who already have some financial literacy. 'The output is only as good as the data fed into the prompt,' says Shah. Without a straightforward question, you're unlikely to get a helpful answer.I'm 51 years old with a net monthly income of Rs.2.25 lakh and an EMI of Rs.22,000. My son is in Class 9, and my daughter has completed her graduation and is preparing for an MBA. I've set aside Rs.35 lakh in mutual fund SIPs for their education. I have a life cover of Rs.1.5 crore and a health insurance plan of Rs.25 lakh. I want to build a retirement corpus of Rs.3 crore over the next 10 years. What's the best way to achieve this?To build a Rs.3 crore retirement corpus in 10 years, invest Rs.1.5-1.6 lakh monthly in equity mutual funds, targeting 10-11% returns. With a Rs.2.25 lakh salary and Rs.22,000 EMI, you can allocate this comfortably. Use diversified or index funds and raise investments by 5-10% annually. Keep 10-15% in debt funds for stability and an emergency corpus covering 6-9 months in liquid funds. With a Rs.35 lakh education fund, adequate insurance, and health cover already in place, you can now focus fully on retirement. Review and rebalance annually to stay on build a Rs.3 crore retirement corpus in 10 years, start an SIP of Rs.1.2-1.3 lakh per month in equity mutual funds, targeting 12% annual returns. Increase contributions by 5-10% yearly with salary growth. Nearing retirement, shift one-third to debt funds for stability while keeping the rest compounding in equity. Review your portfolio regularly for inflation, returns, and life changes, and secure protection via an emergency fund, health and life insurance. For a tailored strategy, consult a Sebi-registered investment response beats ChatGPT with a realistic 12% return, tailored Rs.1.2–1.3 lakh SIP, and phased debt shift, offering personalised review over generic Malhotra, a trader based in Gurugram, has been using AI chatbots for both trading and long-term investing. 'AI has been beneficial,' she says, but only because she knows exactly what to ask. 'I don't rely on it to collect data. I feed it my thought process and detailed prompts. That's when it works best.' According to her, tasks that took 6-8 months can now be done in 10-15 days. AI helps her with analysis, strategy optimisation for slippages, market correction calculations, and fundamental stock analysis. But forecasting and anticipating market behaviour is still on can't replace humans, she says, but it can complement them. A blend of expert insight and AI support works far better than relying on AI alone. Humans have certain limitations when it comes to computation, like having a bias towards a specific asset these limitations, the finance industry is already adopting AI to boost efficiency. "GenAI is transforming financial planning and wealth management by streamlining research, surfacing insights, portfolio management, compliance and risk management and enhancing decision-making. Microsoft Copilot is helping users track expenses, summarise financial statements, and explore budgeting scenarios," says Sonali Kulkarni, Country Head, BFSI, Microsoft India and South advisers, too, are using AI to offer more customised solutions. Earlier,advisers used to give recommendations based on what they knew. Now, they are able to cross-check their recommendations,h says Sadique Neelgund, Founder & CEO, Network FP. Uploading a client's financial history into tools like ChatGPT or Perplexity gives advisers a "360-degree approach to that client that took combing through spreadsheets or researching now done in a fraction of the time. AI tools also help manage client communication better, while making the research quicker and Management Companies (AMCs) and fund managers, on the other hand, are relying less on existing AIs and focusing on building customised bots for their operations. Nishant Pradhan, Chief AI Officer, Mirae Asset Investment Managers, says, 'With large language models and tools like ChatGPT, we can process a lot of unstructured content quickly and extract summaries about companies. We are also able to get new insights like sentiment score, which was difficult to quantify earlier.'The AMC is exploring genAI to identify emerging themes, analyse company revenues within those themes, and enhance the efficiency of thematic research and monitoring. 'Thanks to AI, fund managers can focus more on insights than spending time on routing data collection,' Pradhan Sharma, Fund Manager, Motilal Oswal AMC, says they are incorporating AI similarly, though they rely on different models of existing tools. 'Every model has its strengths. One model is good for rationalisation, another for calculations, another for quickly getting your financial data,' he says. However, he notes that AI is less useful for qualitative research.'The quantitative part of our work is where AI is helping us a lot. But when it comes to the qualitative, it is not that straightforward,' he adds. According to him, it still struggles with aspects such as assessing management quality or softer factors that are important in fundamental was among the first trading platforms to adopt AI, though it's still early days. Users can now install a Model Context Protocol (MCP) enabling them to interact with their trading accounts via simple queries instead of using the traditional interface. For instance, you can pull your account data, run various types of analysis, do a cash flow breakdown, figure out your net worth, or identify action points. However, Bhuvanesh R, VP, Business Analysis, Zerodha, cautions that it's not meant for advisory. 'Advice is one outcome of this. It is not an advisory tool or advisory product. If you ask for advice, it will give it, but it may or may not be reliable,' he says. Adoption is still too limited to assess its actual value depends. 'You need to have a basic grasp of financial concepts to ask the right questions. If you expect to outsource all your finances to AI, it may not work,' adds Bhuvanesh from Zerodha. If you are a beginner with no knowledge, at best you can take help to manage your household budget or behavioural aspects of your decision. The consensus among experts is clear: AI works best as an assistant, not a substitute. Tools like ChatGPT, Copilot, or Grok can simplify tasks such as tracking expenses, analysing cash flows, pulling account performance, screening stocks, or summarising financial reports in seconds. AI is far superior to humans in processing vast amounts of data and quickly sourcing insights. You must first be clear about where you stand financially—your income, assets, liabilities, and goals, before turning to AI; otherwise, the advice can be short, retail investors can lean on AI for research, comparisons, and routine analysis, but the final call should remain firmly in human hands. AI can crunch numbers faster than any human, but it can't understand your fears, dreams, or unique goals. For now, the most astute investors are using AI as a tool, rather than a replacement for trusted financial one or more of the 12 points below that apply to you9-12 ticks You can use AI effectively as an assistant, with some human advice when needed.5-8 ticks Use AI only for simple tasks (like budgeting or tracking). Rely on a planner for investments.0-4 ticks Stick with a human adviser until you build more financial literacy.


Economic Times
6 hours ago
- Economic Times
Listed fintechs cut marketing spends to boost fundamentals
ETtech Listed fintech startups undertook major cuts in marketing and promotional expenses in the past few quarters in a bid to achieve profitability in their core business or strengthen business fundamentals in a tough environment, showed stock exchange filings. While One 97 Communications, which runs Paytm, has been on a cost cutting spree, PB Fintech also reduced marketing spends in the past two quarters. It comes even as Paytm reported its first business-driven profitable quarter in June. While achieving revenue growth has been a major challenge in a tough macroeconomic environment, cutting costs at multiple business entities actually helped improve profit. Paytm reported less than Rs 100 crore in marketing spends for the June quarter, 55% less than Rs 221 crore a year ago.'The point is how much can costs be controlled without compromising growth, given competition is severe and consumer-facing platforms need to invest in brand building,' said a senior fintech executive, who did not wish to be Paytm reduced expenses 20% year-on-year in the June quarter, according to the regulatory filings. Its revenue increased 27% to Rs 1,917 crore from Rs 1,501 crore during this period. 'I do think there is always a corner where we are able to find some cost, but they will not be material. So it is not the agenda, so we are not actively pursuing cost cuts, while I'm definitely pursuing whatever (cost) is not necessary to drop it out of the window,' Vijay Shekhar Sharma, chief executive, Paytm, said in response to an analyst question on cost cuts after the June quarter results. Similarly, PB Fintech, which runs insurance marketplace Policybazaar, has reported a gradual reduction in its marketing and advertising expenses over the past two quarters. For October-December 2024, PB Fintech reported marketing expenses of Rs 289 crore, which went down to Rs 277 crore in the March 2025 quarter and further to Rs 253 crore in the June the company is investing heavily in building its new line of businesses, for the core operations the firm has tried to keep its costs to stock market analysts after FY25 results, Policybazaar CEO Sarbvir Singh called out employee costs among the major expense items and said that despite expanding teams through the year, the company kept the spending flat in the last quarter of 2024-25, which helped improve the contribution margin in the business. For Mobikwik, the challenge has also been to ensure revenue growth in the past one year. Its revenue fell almost 21% year-on-year in the June quarter while its overall expenses went down 9% year-on-year. While the Gurgaon-based payments firm does not offer a breakdown of its marketing costs, its broader 'other expenses' category, which includes this head, reduced to Rs 77 crore from Rs 82 crore a year ago. For payments firms, which mostly ride on banks' infrastructure to process digital payments, the rise in business volume comes with a corresponding jump in payment processing charges, one of their major cost lines. For instance, Mobikwik reported a jump in payment gateway costs to Rs 142 crore from Rs 127 crore a year ago. 'Promotional spends is one lever where the management has full control, but again too much reduction of these expenses can hurt business as well, so it will be interesting to see how growth and spends get balanced from here on,' a stock market analyst who tracks fintech startups said on condition of anonymity. Elevate your knowledge and leadership skills at a cost cheaper than your daily tea. The airport lounge war has begun — and DreamFolks is losing How Mukesh Ambani's risky bet has now become Reliance's superpower Indian IT firms never reveal the truth hiding behind 'strong' deal wins Did Meesho's Valmo really deliver a knockout punch to e-commerce logistics? Stock Radar: Strides Pharma stock hits fresh 52-week high in July; will the rally continue in August? Dividend yield: A most misunderstood parameter, both by traders & investors; 5 stocks with an upside potential of over 33% Time to buy may be good or bad, but business should be good: 5 mid-caps from different sectors with upside potential of up to 25% For investors who can think beyond Trump: 5 large-cap stocks with an upside potential of up to 36%