21 Viral Beauty Products From Amazon

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27-05-2025

In case you didn't know, Amazon has an "Internet Famous" section curated with TikTok-viral products. Here's a selection of beauty finds that are so beloved by reviewers, it's safe to say they're *definitely* worth the hype:
An LA Girl HD concealer reviewers say works just as well as higher-end options from MAC, Kosas, and Nars while being under $10. A little goes a long way to provide excellent coverage for dark circles and hyperpigmentation, and it's easy to apply and blend with a brush or fingers.
A nifty marshmallow whip maker capable of performing one neat magic trick: turning your regular cleanser into an irresistibly fluffy foam. Simply add a smidge of your favorite cleanser, a splash of water, and pump away until you've got a cloud-like concoction. Not only does this make washing your face feel fun, but it's also a savvy way to get your products to last a very long time.
A beautiful Coppertone shimmer sunscreen spray that'll make you twinkle like a vampire from Twilight (if they ever left rainy Forks, WA, to go sunbathe on a Miami beach instead). This spray contains SPF 30 and is water resistant for up to 80 minutes.
And a dry oil Supergoop glow stick with SPF 50 and PA++++ that can be used on the face, chest, and shoulders for ample sun protection *and* a highlighting glow — one reviewer even said this made them look like a dewy diamond. It's recommended to use after your moisturizer to lock in hydration!
A set of reusable Glamnetic press-on nails for anyone who dreads sitting in the salon for hours and spending an arm and a leg just for nails. These nail sets are not only pretty and stylish, but also durable and easy to apply. Your nails will look like they took two hours to do, when in reality they only took under 30 minutes.
A jar of Egyptian Magic that I'm positive every single person reading this right now can find at least one use for in their everyday life. Reviewers have used this natural, all-purpose balm for just about everything: scar treatment, tattoo aftercare, diaper rashes, psoriasis and eczema relief, to help fade stretch marks, as a lip balm, as a makeup remover (???) — the list goes on.
A lightweight E.L.F Camo CC cream ready to become your summer staple, because it enhances your natural beauty while evening out your skin tone with its color-correcting magic. And with SPF 30 in the formula, you're staying sun-smart in addition to looking fabulous! It hydrates for that plumped-up, dewy look and leaves you with an enviable airbrushed finish.
A bottle of Paula's Choice 2% BHA liquid exfoliant useful for clearing out pores and evening your skin's texture and tone. It's gentle enough to use daily, unlike those other gritty face scrubs that feel like you're sandblasting your skin.
A Pure Instinct Roll-On that supposedly blends with your skin's pH, creating a scent that's as individual as you are. Disclaimer: Even if you don't have people swooning at your feet like you're in a rom-com, you'll at least receive compliments on its fruity-floral scent.
Magic shaving powder if you have coarse, textured body hair, and no matter how many different razors and creams you try, nothing seems to remove it all. This practically melts hair away in minutes, reduces razor bumps (since this is a razorless option), and leaves your skin silky smooth. This stuff is STRONG, so be sure to follow all the directions and patch test, and once again, only use if you have thick and coarse textured hair.
A Milk Hydro primer with the grip strength of a toddler who just found their favorite snack. This wonder product dries down to a fabulously grippy consistency, practically "gluing" your makeup in place while also hydrating your skin and leaving a dewy finish.
A Nyx instant brow styler if Cara Delevingne has been on your Pinterest inspo board since high school. With just a few swipes, this magical potion will give your brows that extra *oomph* and hold them in place for 16 hours with no flakiness or icky white residue!
Isle of Paradise self-tanning drops so you can give your skin that sun-kissed vibe without baking under actual rays. Just add a few drops to your face moisturizer or lotion, and you'll get a radiant glow. It comes in three options: light for a sunkissed glow, medium for a golden tan, or dark for a deep bronze tan. The more drops you add, the deeper of a tan you'll get.
First Aid Beauty KP Bump Eraser Body Scrub — with the combined power of glycolic and lactic acids, your skin will be left feeling fresh and rejuvenated with a radiant glow. This product is typically used to help with keratosis pilaris (or "chicken skin"), but reviewers say it was also able to help with their body acne.
E.l.f. Poreless Putty Primer, a lightweight base that won't have you feeling like you're wearing a mask all day. This primer also has a blurring effect that reduces the appearance of pores and gives you a velvety smooth canvas for your makeup.
Or a multitasking Nyx primer packing a punch of benefits so robust, you'll wonder how it all fits into one sleek bottle. It smoothes, softens, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish, keeps makeup fresh, annndd extends your makeup wear all day. The pale pink tint brightens your complexion, and reviewers note a subtle sweet scent that they absolutely love.
LilyAna Naturals eye cream so you'll look more like you got a full eight hours of sleep (even if you only got three). With restorative ingredients like rosehip seed oil, organic hibiscus flower extracts, and vitamin E, this cream helps tackle dark circles, fine lines, and puffy under-eye bags — and a little goes a long way, so you won't need to break the bank to see results.
The internet-famous Revlon oil-absorbing volcanic face roller that works so well to mattify greasy skin and control midday shine WITHOUT disturbing your makeup, you'll never need to buy a pack of blotting papers again. It's also compact so you can keep one in your purse, car, office drawer...you get the point.
L'Oréal Paris Infallible Fresh Powder Foundation if you want a foundation that's easy to apply and doesn't leave you looking cakey. It goes on super smoothly, and you won't have to worry about any weird streaks or patches. This foundation also lasts all day, so you don't have to do any touch-ups (unless you want to, of course).
A splurge-worthy Estée Lauder Advanced Night Repair Face Serum if you've been searching for a one-and-done holy grail product that basically renews your skin during your beauty sleep. With the combined powers of *seven* serums, this offers visible line reduction, firmness, a more even skin tone, strengthening, hydration, radiance, and antioxidant protection.
A six-pack of Ardell demi wispies that create a dreamy, fluttery effect designed to make your eyes pop. Thanks to the undetectable thin invisiband, people will be asking who's behind your fabulous lashes — little do they know, it's all thanks to this pack from Amazon!