Renowned psychologist & magician Pattabhiram passes away at 75
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He is survived by his wife, Jaya, also a personality development trainer, and their son Prashanth, who works in the United States.
Originally from East Godavari district, Pattabhiram was one of 15 siblings. Despite facing physical challenges in childhood, he rose to become a pioneering figure in Indian magic and self-improvement. He began learning magic during his college days in Kakinada and gained popularity in the 1970s with innovative acts like blindfolded scooter rides through Hyderabad's traffic.
He used magic not just for entertainment but as a tool for education and social reform — dispelling superstitions, popularising hypnotism as therapy, and raising awareness on public issues. Encouraged by former chief minister NT Rama Rao, he integrated magic into government campaigns such as alcohol prohibition. He also used it to teach scientific concepts to differently-abled children and performed to support flood victims, reflecting his humanitarian spirit.
Pattabhiram founded the Bharat Magic Circle and was instrumental in elevating the status of magic in India. He gained national recognition through All India Radio, Doordarshan, films, and television serials, and was admired by several film personalities. Beyond magic, he made lasting contributions to literacy and personality development, editing the magazine Aksharajyoti and authoring over 100 books on self-improvement.
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An academic achiever, he held an MA in psychology and two PhDs, including a notable study on yoga and hypnotism. He was known for his compassionate counseling, especially for students in tribal areas, and helped thousands of families through therapy. His teachings emphasized the "Five Ds": Duty, Devotion, Dedication, Determination, and Decision-making.
Dr. Pattabhiram was honored with numerous awards, including two Kala Ratna awards, and left behind a legacy of inspiration, service, and transformation.
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