How a fashion tech CEO packs when she travels
'When you're flying five times a month, you have no choice but to streamline everything,' she says. 'I don't check a bag unless I'm gone for more than 10 days. I've learned the hard way – once I lost my suitcase on the way to a partner meeting in Dublin.'
Born in Iran and raised in Toronto from the age of 3, Adhami-Boynton studied psychology before pivoting into tech and business. After working in digital advertising and branding, she co-founded a mobile services company that was acquired in 2017, with clients including RBC, TD and Pizza Pizza. In 2018, she launched ShopThing, a platform that combines tech and fashion by offering live, real-time video shopping – a model popular in Asia but previously untapped in North America.
As CEO, Adhami-Boynton travels constantly. She's often in cities such as Tokyo, Dubai, Beijing, Milan and Stockholm, with a team spread across New York, Miami and Los Angeles.
Despite loving shoes and outfit changes, she's become a packing expert. 'I've found ways to keep it minimal but stylish,' she says. 'I spend too much time in airports to waste hours sitting around in terminals.'
Her biggest travel pet peeve? Inefficient security lines. 'It's so frustrating being stuck behind people who don't know the drill – take out your electronics, empty your water bottles. You knew you were coming!'
Her best tip: Pack efficiently, come prepared and you will save loads of time.
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