Rapper Badshah Launches 'Bad Boy Pizza' In Mumbai With Ghost Kitchens India
What Kind Of Pizzas Are On The Menu
With a 50-item cosmopolitan menu, Bad Boy Pizza aims to offer a diverse and premium pizza experience. Items on the menu include Dynamite Schezwan, Meh-Hee-Koh, Truffle Cacio-e-Pepe, and the Pushpa Pizza. Prices are approximately ₹400 per person.
As part of its pre-launch campaign, Badshah appeared in a viral ad where he is slapped mid-argument-by a pizza. The dramatic moment was a cheeky nod to the brand's tagline: "Pizza that slaps."
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Quirky Packaging Inspired By Badshah's Songs
The packaging is designed to reflect Badshah's musical persona, with witty lines from his songs like Haye Garmi, Ladki Beautiful Kar Gayi Chul, and Abhi Toh Party Shuru Hui Hai featured prominently.
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Also Read: Mona Singh Launches New Restaurant Bar 'Kona Kona' In Mumbai
According to reports, the brand plans to open 50 outlets across India's five largest metros over the next three years. Bad Boy Pizza follows a hybrid model of dine-in and cloud kitchens. The quick service restaurant (QSR) brand is targeting an annual recurring revenue (ARR) of ₹150 crore.
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