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Mint
an hour ago
- Mint
Saiyaara OTT release set for Netflix; Diwali debut on the cards
After a record-breaking run at the box office, the romantic drama Saiyaara, featuring debutants Ahaan Panday and Aneet Padda, is now gearing up for its digital premiere on Netflix. According to a report by News18, the film — already crowned the highest-grossing love story in Indian cinema — is expected to arrive on OTT around Diwali. While an official release date has yet to be confirmed, sources suggest that Netflix and the film's producers are eyeing the festive season for its streaming debut. Originally planned to drop a few months after its theatrical release, the film's overwhelming success — grossing ₹ 478 crore globally in just over two weeks — has led to an extended cinema run. The final OTT release date will reportedly depend on how long the film continues to perform well in theatres. If everything goes as planned, Saiyaara could brighten up viewers' screens during Diwali celebrations. Directed by Mohit Suri, Saiyaara tells the story of Krish Kapoor, a troubled musician, and Vaani Batra, a reserved poet. The film explores themes of love, heartbreak, and emotional healing. ETimes rated the film 3 out of 5 stars, praising Ahaan Panday's debut performance. 'He effortlessly blends raw swagger with vulnerability,' the review noted, especially in a powerful final scene where he echoes the intensity of cricketer Virat Kohli. Aneet Padda also received positive reviews for her expressive performance, particularly in a standout scene set in a recording studio, where she reflects on the lasting impact of emotions in music as compared to fleeting trends. With steady theatre attendance and positive word-of-mouth, Saiyaara is expected to continue its strong box office run in the coming weeks. Adding to the excitement, a viral video shows Ranbir Kapoor asking paparazzi, 'Saiyaara dekhi kya?' — sending fans into a frenzy on social media. All eyes are now on Netflix's Diwali line-up, with Saiyaara poised to be one of the season's biggest streaming events.
Time of India
10 hours ago
- Time of India
Medimix blends regional flavor with universal skincare truths in new ad
Medimix, one of India's Ayurvedic skincare brands, has launched its new TVC featuring Marathi actress Amruta Khanvilkar and Gujarati star Kinjal Rajpriya . The campaign marks a step in the brand's localised narrative building journey - spotlighting culturally resonant, relatable skincare narratives powered by the time-tested wisdom of Ayurveda. Medimix has long been synonymous with effective, herbal-based products rooted in its Ayurvedic heritage. At the heart of the brand lies its soul: the power of 18 herbs- a signature blend of ingredients perfected over time and passed down like a family secret, forming the foundation of every Medimix soap, addressing everyday skin concerns like pimples, dryness and sensitivity with natural, fast-acting care. This new campaign reinforces Medimix's 'Skin-Fit' agenda - helping users have a clear and glowing skin. The film blends regional flavor with universal skincare truths. Khanvilkar plays a confident, glowing protagonist who has embraced Ayurveda as a way of life. Starring opposite her, Rajpriya portrays the relatable consumer dealing with common urban skin stressors like pollution and dullness. Through their warm, engaging exchange, the film shows how Medimix helps transform daily nakhras into real, lasting nikhaar. As part of its continued efforts to build stronger connections with audiences across the key geography, the brand is deepening its focus on culturally relevant partnerships. By collaborating with a regional icon like Khanvilkar, Medimix aims to strengthen its presence in key markets and take its message of natural skincare and holistic wellness to the heartlands of India. Khanvilkar shared, 'Medimix has always felt like home - a name I grew up with and trusted. To now be part of the Medimix family is truly special. This isn't just another endorsement for me, it's deeply personal. I believe in gentle, effective and natural skin care, which is exactly what Medimix stands for.' Rajpriya mirrored the sentiment, 'Medimix is a legacy brand that's still so relevant today. While skincare trends may come and go, Medimix proves that some things are simply timeless. I'm proud to represent the brand for Gujarat and bring the benefits of Ayurveda to a wider audience.' Anupam Katheriya, chief executive officer, Cholayil Private, commented, 'This new TVC is a reflection of our vision - to reinforce its regional connect in core geographies. Amruta and Kinjal are the perfect ambassadors for our hyperlocal approach, as we deepen our connection with consumers in Maharashtra and Gujarat. With a 45% volume share in Maharashtra's natural segment and strong MAT growth in Gujarat (IMRB Panel), these markets are vital to our continued momentum.' The campaign supports Medimix's broader brand journey: We've always believed in skincare that's rooted in tradition yet relevant to today's lifestyle. Today, the brand's portfolio spans soaps, handwashes, bodywashes, and facewashes - each rooted in Ayurveda, tailored for modern skin needs, the company stated in a press release shared with ETBrandEquity. Watch the video here:
Time of India
13 hours ago
- Time of India
Freakier Friday
YouTube / Aug 04, 2025, 05:58PM IST Watch the Official trailer from english movie 'Freakier Friday' starring Lindsay Lohan and Jamie Lee Curtis. 'Freakier Friday' movie is directed by Nisha Ganatra. To know more about Freakier Friday' trailer watch the video. Check out the latest english trailers, new movie trailers, trending english movie trailers, and more at ETimes - Times of India Entertainment.
