
Reading Pride's future at risk due to a funding shortfall
Reading Pride is set to take place on 30 August at King's Meadow.
Every year, the event costs over £110,000 to run, with every penny coming from volunteers' fundraising.
However, support from local companies and organisations has halved, which has left organisers with a £30,000 blackhole.
The UK Pride Organisers Network says 75% of Pride events across the UK have seen a decline in sponsorship.
This year, Southampton's 'Pride in the Park' as well as Liverpool Pride and Plymouth Pride were cancelled, all due to 'significant financial and organisational challenges.'
It comes a year on from when Hastings Pride was rescued by a local taxi firm, after initially being cancelled.
Organisers at Reading Pride are calling on the public to help support them saying, although it is a free event, they want to ensure it not only happens this year but continues to thrive for years to come.
On Instagram, they said they're aren't just looking for donations but 'enthusiastic individuals' to volunteer.
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