As a deal expert, I was challenged to find the best way to spend $25 on Prime Day

Business Insider

11-07-2025

Chin up, soldiers, Prime Day ends tonight, but now isn't the time to throw in the towel. Our team has been working hard to bring you the best Prime Day deals all week, and there are still plenty of good finds to add to your cart on the fourth and final day of the sale. To prove that point, I've been tasked with bringing you the best Prime Day deals under $25 that are still live, and I do love a challenge.It's my job to scour the internet for the best deals, and I'll never lead you astray. Finding deals under $25 during Amazon's biggest sale of the year isn't too difficult, but it's finding the ones that are actually worth it that takes some investigating. After combing through the thousands of markdowns that are still live, I've brought you only the best lip balms, espresso cups, and more — all under $25.Some of my personal favorites this year include the LifeStraw Personal Water Filter, which is under $10 right now. At its lowest price ever, $22.40, the Laneige Water Sleeping Mask is also a great find. There's more where that came from, but I'll let the list speak for itself. Ahead, find the best Prime Day deals under $25 across all categories, from beauty to tech to home and kitchen. Just don't forget to check out before the sale ends tonight. As I expected, the easiest Prime Day deals under $25 to find were in the beauty category. But that's not to say you shouldn't hop on these deals while you can. There are plenty of editor favorites in the bunch, from our top lip balm to my beloved Wet Brush and the lip product that made me stop hating lipstick, at the lowest price I've seen thus far.
The Tarte Maracuja Lip Plump offers a creamy, smooth-gliding formula similar to a balm or lipstick. It also burns less than other plumpers, with more of a cool, minty-fresh feeling.
The original Wet Brush has flexible bristles that's gentle on detangling thick curls and waves in the shower, meaning less strands down the drain.
The Laneige Water Sleeping Mask is silky smooth, hydrating, and will leave you beaming first thing in the morning. It's now marked down to $22.40 for Prime members, which is a new Amazon all-time low. Otherwise, find it for $32 at other sellers.
These viral The BIODANCE Bio-Collagen Deep Mask is a jelly-like sheet mask that hydrates and plumps your skin overnight. It melts into your skin as you wear it and peels off easily in the morning.
Portable and simple to use, these patches treat acne gently and without drying out your skin.
Clinique's best-selling Black Honey Almost Lipstick has been a staple for years, and for good reason. The shade goes perfectly with any skin tone, and the sheer, balm-like formula melts into your skin to nourish the lips and elevate any makeup look with a subtle pop of color.
Non-toxic anti-friction stick, the balm-like formula made form Aloe, grapeseed oil and antioxidant-rich vitamin E
Compact in size, the Laneige Lip Glowy Balm is great to bring on the go. It offers all-day hydration and a slight glossy sheen.
Medicube is a major player in the world of Korean beauty products, known for its masks, pore pads, and more. This overnight mask is beloved by Reddit users with fine lines, acne scars, and hormonal breakouts, praised for its hydration and moisture retention.
These energizing under-eye masks have many fans, including celebs like Jessica Alba. Put them on between skincare and makeup for an instant boost to the appearance of dark circles and fine lines.
You might think getting new tech under $25 is impossible, but I'm here to prove you wrong. Unsurprisingly, Amazon's own devices are the best steals this Prime Day, including deals on a Fire TV Stick and budget wireless earbuds we love, plus a smart plug that can turn any home into a smart home.
The Fire TV Stick 4K is a good fit for 4K TV owners looking to spend less. It supports a higher resolution than the cheaper Fire TV streaming sticks but lacks the faster processor and extra storage of the 4K Max.
Amazon's third-generation Echo Buds lack noise cancellation, but they sound solid for the money and include hands-free Alexa support on a budget.
You can plug any device into the Amazon Smart Plug to make it smart so that you can control the device in person with your voice or remotely with the app.
The most affordable of the Amazon Echo lineup is designed to fit into small spaces without standing out. It's available in four different colors.
The Bestand Aluminum Laptop Stand is a simple and inexpensive option to keep your Mac laptop off your desk.
There are plenty of home and kitchen deals to snag before the sale ends tonight, whether you need some organization solutions for your apartment or some laundry essentials. Coffee lovers can get one of our top stackable espresso cups for under $25, and New Yorkers like me will particularly appreciate an affordable but effective white noise machine.
LifeStraw's Personal Water Filter is a portable filter that cleanses water of bacteria and parasites to make it safe to drink. For backpackers and hikers, a LifeStraw can be an invaluable tool in dire situations and is a great addition to any emergency kit.
Several of our editors swear by this mini fan for the summer. In addition to a fan with two speeds, it's also a portable battery charger and a flashlight.
The Homedics SoundSleep White Noise Sound Machine is a fantastic entry-level sleep machine that is easy to use and effective, with six types of relaxing noise settings. It's smaller and more lightweight than most white noise machines, making it perfect for traveling.
This waterproof tray's raised edges mean your wet shoes won't leak onto the floor. You can also use it as a pet food bowl tray or a place for draining plants.
This espresso cup set is available in five colors and comes with a metal stand that holds the saucers and stacked cups.
Wrinkle-release spray is the easiest way to get rid of wrinkles without using an iron.
This shoe rack is stackable, and you can choose between two to six tiers and two different lengths to best fit your space. It's easy to put together, so you shouldn't have any trouble moving it in and out of your dorm.
Finding style deals under $25 proved to be a bigger challenge than the other categories, but that's never stopped me before. Beat the heat this summer with an affordable cooling cap. Or step out in the official summer uniform of retro sunglasses and a white maxi skirt we love.
These sunglasses are everywhere. We've spotted them on Love Island, on influencers, and all over New York City. What makes them so popular is their unanimously flattering shape and gold edges that make them look like they cost way more than they do.
This hat can help keep you cool when temperatures are hot. Just get it wet and it will cool you down immediately.
A white maxi skirt and a crop top is the summer uniform of 2025. This skirt is an affordable way to get in on the trend.
Shopping for more discounts today? Check out our roundup of all of the best Prime Day deals, or browse Amazon's website for the full selection.