How Why Not Natural aims to change how people see and consume supplements
Please consult with your physician before adding any new supplements to your diet.
Skepticism and distrust have long clouded the supplement industry's reputation. Unregulated practices, misleading claims and questionable ingredients have made consumers wary of what they're putting into their bodies. Hoping to challenge this uncertainty is chemical engineer Kelin Marquet, who founded the supplement company Why Not Natural with a clear vision: creating supplements that should deliver on their promises.
This commitment to excellence has earned it top rankings from independent testing companies, with its B12 and D3-K2 Liquid Supplement achieving No. 1 positions from LabDoor. The company also holds an impressive 4.9-star rating and over 10,000 positive reviews on Amazon.
Looks good on the outside, but…
Supplement labels can often read like cryptic puzzles, with grand promises and mysterious ingredients. The Food and Drug Administration does not require evidence of safety or effectiveness for supplements, creating a market where claims can overshadow reality. This regulatory gap has allowed manufacturers to prioritize marketing over transparency, leaving consumers navigating a maze of questionable products.
With this, Why Not Natural's perspective centers on transparent labeling and scientifically validated ingredients, departing from traditional blurry industry norms. Rather than perpetuating the industry's reputation for overpromising and underdelivering, the company focuses on creating supplements that are exactly what they claim to be.
The company's name reflects its core philosophy: consumers deserve natural, clean supplements they can trust, free from the risks associated with mislabeled or potentially harmful supplements.
Science-backed simplicity
Marquet believes that clean supplements should not be complicated. To simplify its journey in creating clean and effective supplements, the company follows five strict standards: no fillers, no preservatives, no artificial additives, no sugar, and independent testing for purity and potency. Following this simple scientific procedure certifies that every ingredient in Why Not Natural's products serves a specific nutritional function rather than a marketing appeal.
Marquet's chemical engineering background helps her identify unnecessary ingredients commonly found in supplements. She explicitly targets components like magnesium silicate (talc) and silicon dioxide — fillers that serve no nutritional purpose, she says.
'We believe supplements marketed as 'good for you' shouldn't be complicated, rather just adhering to strict standards. Until the industry sets its regulations, I established our own, backed by science and the latest research. We refuse to compromise quality just to present visually appealing supplements. We focus instead on delivering products that truly work,' Marquet emphasizes.
Sustainable daily nutrition
The supplement industry's transformation extends beyond ingredient lists. Why Not Natural's philosophy centers on creating products that integrate seamlessly into daily life without compromising long-term health. This outlook addresses a crucial consumer concern: maintaining supplement regimens safely over extended periods.
For instance, for working professionals seeking sustained energy throughout their day, Why Not Natural's Vitamin B12 Liquid can be safely incorporated into daily routines. Experts consider Vitamin B12 safe even in large doses, as the body naturally eliminates excess through urine.
Additionally, the product's liquid form offers optimal absorption, which can support energy production, cognitive function and mood stability without the concerns of accumulative effects or harmful interactions when taken as directed. This makes it an ideal choice for consistent, long-term use by individuals looking to maintain peak performance in their professional lives.
'We want our customers to enjoy as many clean supplements as they want, for as long as they'd like, without worrying about the cumulative effect of what's in them,' states Marquet.
Unlike many B12 supplements that offer doses ranging from 1,000 mcg to 3,000 mcg per serving, Why Not Natural's formulation provides a potent 5,000 mcg per serving. This increased dosage can mean higher optimal replenishment of B12 levels in the body, supporting overall health and well-being.
A partner in health
The fast-paced demands of modern life have led many to seek solutions like supplements. Yet, the industry has often fallen short, with countless products containing artificial fillers, synthetic preservatives, and questionable additives that may do more harm than good over time. Instead of supporting health, these products can undermine it, leaving consumers wary and disillusioned.
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Such information and opinions are in all events not current after the date of this release. Certain statements made in this release may not be based on historical information or facts and may be "forward looking statements" based on the currently held beliefs and assumptions of the management of Fermenta Biotech Limited ("Company" or "FBL" or Fermenta), which are expressed in good faith and in their opinion reasonable, including those relating to the Company's general business plans and strategy, its future financial condition and growth prospects and future developments in its industry and its competitive and regulatory environment. Forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, financial condition, performance or achievements of the Company or industry results to differ materially from the results, financial condition, performance or achievements expressed or implied by such forward-looking statements, including future changes or developments in the Company's business, its competitive environment and political, economic, legal and social conditions. Further, past performance is not necessarily indicative of future results. Given these risks, uncertainties and other factors, viewers of this release are cautioned not to place undue reliance on these forward-looking statements. The Company disclaims any obligation to update these forward-looking statements to reflect future events or developments. This release is for general information purposes only, without regard to any specific objectives, financial situations or informational needs of any particular person. This release does not constitute an offer or invitation to purchase or subscribe for any securities in any jurisdiction. No part of it should form the basis of or be relied upon in connection with any investment decision or any contract or commitment to purchase or subscribe for any securities. This release is confidential and may not be copied or disseminated, in whole or in part, and in any manner. For further details, please contact:For Fermenta Biotech Limited:Mr. Prashant Nagre Managing Director Logo: View original content: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
