A Welcome to Frome road sign has been moved to Midsomer Norton

BBC News

29-05-2025

A Welcome to Frome road sign has been moved to another Somerset town 10 miles (16km) away.Drivers were left confused when the sign appeared on the B3355 going into Midsomer Norton on Friday.It follows a spate of sign swapping across the West Country region in March, which included the welcome sign for Bradford-on-Avon in Wiltshire, ending up in Portland, Dorset - more than 60 miles (97km) away.A spokesperson for Somerset Council said: "We are aware of this latest incident and remind those involved that this is an act of criminal damage which will need to be repaired at public expense. If residents see something like this happening they should contact the police."
Peter, who lives locally, said he was "amused" to see the sign change when he popped out to do his supermarket shop."I knew that it was wrong. Obviously I should be coming to Midsomer Norton so part of me thought it was some kind of Dad's Army tribute where they changed the signs around to confuse invading armies," he said.Describing it as a "professional job", Peter said while signs nearby are often daubed with graffiti, he had never seen town welcome signs swapped around before."It seems like an April fools day prank but obviously we're not in April," he said.
In the earlier incidents, four signs were confirmed to have reappeared in different areas, with those from Camerton, near Bath, Somerset, and the Jurassic Coast, in Dorset, appearing in Bradford-on-Avon.Councils involved said at the time that they believed it to be "a prank".