Honor and Blue Bulls announce tech device partnership
The significance of this partnership signifies the huge shift that has been happening in global sports, in which gaming tactics and technology are increasingly relying on each other to ensure the best possible team coordination and performance outcomes.
The collaboration emphasises HONOR's dedication to fuse useful technology with everyday life, work and play. The brand's notable 180% growth rate in 2024 and the milestone achievement of over one million units sold in South Africa, demonstrates its investment and activeness in the South African market. It's latest corporate strategy, the HONOR ALPHA PLAN, aims to transform the future of AI and smart technology, from digital AI agents to physical applications that will redefine human interaction with intelligent devices.
As the technology partner to the Bulls, HONOR will equip the team with smart technology, supporting the players and technical teams with smart devices across its extensive product range to improve their game, connect with fans and simplify their daily living.
Fred Zhou, CEO of HONOR Technologies Africa, expressed that, 'The Blue Bulls are a South African brand that is synonymous with sporting achieving that unites South Africans from all walks of life. The team has a great history of brilliance in on-the-field performance as well as fostering a strong relationship with communities that form part of its fanbase. As HONOR, we've decided to join this family and together we intend on ushering an era of technology and innovation driven performance and connection.'
Rugby is a huge part of the lives of South Africans. Every success attained on the pitch greatly impact the mood and attitude of the country. The link between this sporting culture and technological innovation can only maximise the success we've come to expect over the years.
'For us as the Bulls, this partnership with HONOR entrenches our longstanding commitment to continually improve the efficacy of our team's coordination, communication and performance on and off the field. This extends beyond the players and technical staff, but to the fans who have supported this great team and who see it as extension of themselves,' says Blue Bulls CEO, Edgar Rathbone.
Seamless trust between technological innovation and people can be likened to the tact, adaptability and awareness required in the field of play. The association between performance and innovation is implicit.
'As with our recently launched HONOR 400 & 400 Pro devices which deliver steady, social-ready results every time, manifested in crisp, AI-enhanced zoom of up to 50×, the Blue Bulls player is an individual who stays steps ahead in the game, and I must say that we're glad to be partnership with them,' summed up Fred Zhou.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
8 minutes ago
- Yahoo
Somalia's camel milk revolution is improving nutrition and creating jobs
Somalia Camel Milk MOGADISHU, Somalia (AP) — Camels have long been the backbone of Somalia 's pastoralist culture, feeding families, transporting goods and standing tall in local folklore. But on the dusty outskirts of the capital, the camel now finds itself at the center of an agricultural revolution that could redefine Somali farming. On a breezy Wednesday morning in mid-June, The Associated Press visited Beder Camel Farm — one of a new generation of camel dairies springing up around Mogadishu. Dozens of camels sauntered around sandy paddocks while others nibbled on fresh fodder under the watchful eyes of herders. In a nearby shed, workers carefully milked the animals and collected the frothy yield in sanitized containers. Demand for camel milk is growing, buoyed by a wave of local entrepreneurs who see untapped potential in a traditional resource. Modernizing camel milk production Somalia is home to over 7 million camels — more than any other country on Earth — but only a fraction of that milk has ever reached urban grocery shelves, according to industry estimates. At the heart of the shift toward a modern approach to camel milk production is Dr. Abdirisak Mire Hashi, a veterinarian and the farm's manager. For Hashi, it's not only about profit — it's about preserving heritage while embracing progress. 'Somalis take pride in their heritage of raising camels. However, the way camels are raised has changed significantly over time," Hashi told The Associated Press as he inspected a milking herd. Each camel at Beder now produces up to 10 liters (2.6 gallons) of milk daily — double what traditional herders typically yield. The increase is attributed to new investments in veterinary care, better feed, and modern milking practices. The camels are routinely checked by vets, given nutritional supplements, and grazed on scientifically blended fodder, a far cry from the roaming nomadic herds of decades gone by. 'We were among the first to establish this kind of farm back in 2006, when very few people even knew about commercial camel milk production,' said Jama Omar, CEO of Beder Camel Farm. 'Other farms have entered the market since then, but we currently hold around 40% of the market share.' 'We employ nearly 200 full-time staff,' he added. 'In addition, we bring in seasonal workers during key periods such as planting and harvest.' Pioneering camel milk yogurt The farm's biggest leap may be its yogurt factory — the first in Somalia dedicated to processing camel milk into yogurt. Inside the factory, workers in white coats oversee stainless steel vats as fresh milk is cultured and packed. The final product is sold under the Beder brand which now retails in urban supermarkets across Mogadishu. Nelson Njoki Githu, a Kenyan-born food engineer overseeing the production line, says camel milk yogurt isn't just a novelty — it fills an important nutritional gap for local consumers. 'The number one benefit compared to cow milk is that camel milk has lower levels of lactose,' Githu explained. 'People with lactose intolerance can consume this milk without any issue. Again, the vitamin levels are higher, especially vitamin C, iron and zinc, compared to cow milk.' For nutritionist Dr. Yahye Sholle, camel milk yogurt is a public health boost in a country where malnutrition remains a challenge. 'It is rich in magnesium and calcium, which support bone health. Additionally, it contains vitamins B12, C, and D. It also includes friendly bacteria known as probiotics, which are beneficial for gut health,' he said. Such benefits have helped Beder's yogurt stand out in Mogadishu's increasingly competitive dairy market. Hashi said the next step is scaling up the business. He hopes to expand Beder's network of collection points beyond Mogadishu and plans to train pastoralists in remote areas on modern milking and hygiene practices so that more milk can be safely processed and sold. 'If we can modernize how we raise camels and handle the milk, we can create jobs, improve nutrition, and build pride in our own local products,' Hashi said. Somali government encourages more investment The Somali government is encouraging more investment in the industry. 'The benefits of camel milk are countless,' said Dr. Kasim Abdi Moalim, Director of Animal Health at Somalia's Ministry of Livestock. 'In countries like the UAE, camel milk is also used for cosmetics. Somalia must catch up and develop the full value chain.' He said that government support is growing, with the establishment of a Dairy Act and a strategy for livestock sector development. 'A master investment plan is also in progress,' he added. Back at the paddock, a line of camels stretches into the golden afternoon light, their steady, patient footsteps a reminder that progress in Somalia often moves at the pace of tradition — slow but unstoppable. From ancient caravans that crossed deserts to supermarket shelves stocked with yogurt, the Somali camel's journey continues, one cup at a time. ___ For more on Africa and development: The Associated Press receives financial support for global health and development coverage in Africa from the Gates Foundation. The AP is solely responsible for all content. Find AP's standards for working with philanthropies, a list of supporters and funded coverage areas at Solve the daily Crossword
Washington Post
10 minutes ago
- Washington Post
All Blacks select 4 uncapped players in a squad beset by injuries for the Rugby Championship
WELLINGTON, New Zealand — All Blacks head coach Scott Robertson has selected loose-forward Simon Parker among four uncapped players in his extended squad for the Rugby Championship which begins for New Zealand with back-to-back matches in Argentina. The 22-year-old Chiefs backrower, who is 197-centimeters (6'4') and weighs 119 kilograms (262 pounds) adds size and physicality to the All Blacks pack ahead of impending matches against Rugby World Cup champion South Africa .
Yahoo
15 minutes ago
- Yahoo
Drew Millas' two-run double
Drew Millas hits a two-run double to left field, cutting the Nationals' deficit to 14-3 in the bottom of the 9th inning
