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35 Summer Must-Haves You'll Be Grateful You Bought

35 Summer Must-Haves You'll Be Grateful You Bought

Buzz Feed5 days ago

A stick of Gold Bond Friction Defense since it's that time of year when it's sweltering hot and your sweaty legs are rubbing together, making a not-so-good combo. This soothing balm creates a barrier to help reduce friction and prevent irritation from skin-to-skin or skin-to-clothing contact.
A super convenient rechargeable 3-in-1 handheld fan for when you feel the need to tie your hair up and enjoy a nice breeze on your neck. You can either hold it in your hand or perch it on the tray table to send waves of cool air your way.
A waterproof pouch that'll protect your phone while you swim with dolphins, high-five a sea turtle, or when you fall off a Jet Ski in Miami. (Or was that just me?)
A reviewer-beloved beach tent constructed with the highest sun protection rating you can get for fabrics (UPF 50+) so you can spend hours soaking up the sun while still staying safe. You won't have to wrestle with poles or confusing instructions — setup is a breeze. Plus, it anchors to the ground with bags you fill with sand (a small shovel is included) so you won't have to stress about it flying away with the wind.
A nifty gadget called the Bug Bite Thing because the mosquitoes are out and making their presence very known. This suction tool is designed to extract the insect saliva or venom left under the skin when you're bitten or stung and provide relief from itching.
A tube of Burt's Bees After Sun soother formulated with aloe and coconut oil in case you don't want to be twins with Larry the Lobster. This post-beach pick-me-up is packed with natural antioxidants to help the skin after being sunburned — like a refreshing mojito🍹 for your skin.
A bento lunch box you can send off with your kids to summer camp. The built-in ice pack eliminates the need to replace regular ice packs whenever they get lost or damaged. And the compartments keep everything in its rightful place, so no more mystery mashups that'll gross out your kiddo at lunchtime — whether it's a juicy fruit salad or a PB&J, everything stays put.
An inflatable pool if you're anything like me and ready to bust out the swimsuit as soon as the temperature hits 65 degrees. Now you can kick back and sip on a glass of lemonade while cooling off, even if you've only got a tiny backyard.
A freezable dog bone treat mold so you can turn your pup's favorite flavors — think peanut butter, a splash of broth, or a dollop of yogurt — into a refreshing treat. Just fill up the mold, pop it into the freezer, and then set it on the floor. It'll stay put (thanks to the nonslip rubber), giving your dog a fun, mess-free snacking experience. And unlike those other rogue dog treats, you won't have to go searching under the couch to find it covered in hairballs.
A cordless Shark Flex Breeze portable fan you can use while lounging at the beach, catching a quick nap, dancing at festivals, camping under the stars, or relaxing on the porch while the kids have a water balloon fight. This powerful machine can blow cooling air up to 70 feet, with five adjustable speed settings, a 12-hour battery life, and even a misting feature thanks to the integrated water tank. All this power is packed into a lightweight 5-pound design, making it a ~breeze~ (pun intended) to carry around.
Bestselling Adidas Cloudfoam sneakers that, as the name suggests, feel like they've bottled up a cloud and put it right under your feet. One reviewer compares it to "slipping on a padded sock" that hugs your feet just right! Whether you're strolling through the park, exploring new cities, or just running errands, these lightweight, cushy kicks are here to save the day.
A set of breathable bamboo bed sheets in case you enjoy snuggling all night with your S.O. but do *not* enjoy feeling like you're sleeping on a bed of coals because your partner is a human heater. This soft, moisture-wicking material will prevent sweaty nights so you can still have a good night's sleep without waking up in a puddle of sweat in the morning.
A mess-free, reusable Bluey aqua art pad, aka the ultimate lifesaver for parents (or fun aunts and uncles) to keep little ones entertained without the mess while on road trips, in waiting rooms, or even just a chill afternoon at home. Just fill the provided brush pen with water and let them go to town!
A splurge-worthy hardside Carry-on Pro from Monos that's sleek and minimalist in design, yet jam-packed with travel-friendly features — perfect for all your summer jetsetting. The padded front compartment means you can keep your laptop, iPad, earbuds, and other travel necessities within easy reach, with a TSA-approved lock to keep the rest of your luggage safe and sound. Its super quiet wheels and smooth telescoping handle will have you gliding through the terminal and navigating corridors with ease. Functional ✓ and undeniably gorgeous. ✓✓
A Naturium cooling gel body wash infused with mandelic acid, a gentle AHA that helps neutralize body odor, keeping you fresher for way longer than you'd ever expect. As you lather up, you're enveloped in the zesty embrace of citrus essential oils and a refreshing cooling effect.
A three-speed stroller fan because keeping up with the kiddo is already a handful. This gadget is one less thing to juggle, thanks to its flexible legs that can wrap around anything from stroller handles to car seats, keeping it all steady and secure. The fan's head can be rotated a full 360 degrees, allowing you to angle it perfectly to keep your little nugget feeling breezy.
A rechargeable mosquito repellent patio shield creating an invisible 20-foot barrier, keeping those pesky skeeters away without the need for bug spray or citronella candles. Think of it as having your own personal force field that lets you actually enjoy your time outside.
A high ponytail running cap to help you crush your fitness goals and look stylish while doing it. The back of this cap has a crisscross strap design with two openings, letting you rock a high- or mid-pony (no matter the thickness) to keep hair off your neck during workouts! It's giving sweaty, but make it ✨ fashion ✨.
A stainless steel, BPA-free filtered water bottle from the makers of LifeStraw so you can drink water from questionable sources — like an airport bathroom tap or overseas — without a second thought. The carbon filter reduces chlorine, odors, and organic chemicals so that each sip is refreshing, while the ~advanced membrane microfilter~ guarantees protection against 99.99% of bacteria. And with a lifespan of up to 1,000 gallons, that's about five years of worry-free hydration!
An outdoor misting system to attach under your awning, patio table umbrella, or pergola so that cool mist gently envelops you on a warm day. Just screw one end onto your garden hose and clip the rest around your preferred outdoor lounging area. No sweat (literally).
Or an adjustable mister ready to cool you (and your surroundings) off by up to 20 degrees. Whether you're catching some rays on a lounge chair or just chilling on your patio, this mister can stand on its own or wrap around a structure with ease.
A sling backpack that checks all the boxes for style, functionality, and convenience. It's surprisingly spacious and has all the pockets you could dream of, and two of them are big enough for full-sized water bottles. It's perfect for bringing along while traveling, hiking, and visiting theme parks (BTW, reviewers say this fits perfectly inside lockers).
A sunshade triangle to create a shaded area for when you need to escape the blazing hot sun. Hang it over a section of your pool or strategically place several to transform your patio into a cozy retreat.
A pack of SweatBlock antiperspirant wipes if you find yourself wiping away beads of sweat the moment you step outside. With these convenient bad boys, you can make it through the day feeling fresh and dry.
A three-pack of vintage-inspired polarized sunglasses because you've been guilty of misplacing, sitting on, or stretching out your other shades by wearing them like a headband a few too many times. And let's be real — doing all that to a $200 pair of Ray-Bans just isn't it.
The Noggle, a cooling system you can attach to your dashboard air vents to direct airflow to the backseat. It's a perfect solution for cars with weak ACs that struggle to cool the backseat, or for vehicles without rear vents. Reviewers say it's wonderful for keeping kids comfortable, cooling off car seat buckles and straps, and even making pets happier during rides!
An inflatable pool cooler if you've ever been lounging in your pool on a hot summer day, only to realize you have to get out and trudge back to the house to grab a cold drink or snack. This cute, nifty thing will keep all your essentials chilled *and* afloat so you can continue relaxing in your pool without a care in the world.
A pair of fluttery running shorts that'll keep you cool when the sun's out in full force. They're light, fluttery, and just what you need to stay comfortable while pounding the pavement or hitting the trails.
A Brumate Era 40-ounce water bottle so you can sip your favorite icy-cold drinks all day long. It's equipped with a genius straw that's made of durable metal inside the cup (so there's no plastic sitting in your drink all day), while the external part of the straw is silicone for comfortable sipping. Plus, it locks securely in place with a twist of the lid, so there's *zero* chance of accidental spills while you're enthusiastically hydrating on the go.
A pack of SPF-sensing stickers acting as a friendly little reminder right on your skin that it's time to reapply sunscreen. These nifty stickers change color and darken as your sunscreen wears off, giving you a clear signal that your skin is being exposed to higher UV levels. No more guesswork or worrying about whether you're still protected!
A Cruiser City from Veer designed to make your life a whole lot easier since you can load up all your summer essentials *and* kids all in one go. You can pack for a day at the beach or park without the hassle of juggling heavy coolers, bags, and giant beach towels. The swivel wheels make it a breeze to push, just like a stroller, so you're not wrestling with it through the sand while your kiddo enjoys the ride. And bonus points for the cupholders!
A set of satin pillowcases so you can wake up feeling cool, refreshed, and ready to tackle the day. Unlike cotton, satin actually stays cooler throughout the night so you aren't drenched in sweat by the morning! It also helps your skin retain moisture, preventing that dry, tight feeling in your face when you wake up. Plus, the smooth fabric creates less friction on your hair, which = fewer tangles, less frizz, and reduced breakage.
A Java Sock to keep your iced lavender matcha with sweet cream cold foam (...or whatever your drink of choice is) cold instead of it becoming a sad, watered-down mess. According to reviewers, it keeps drinks icy for houursss, making sure your drink doesn't melt away faster than your patience on a Monday morning. Plus, it'll keep your drink from sweating into your cup holder or all over your desk.
An unbelievably fast and easy-to-use Yonanas soft-serve maker with the power to transform frozen fruit into a heavenly sorbet-like treat in just minutes. This nifty gadget is great if you have any specific dietary needs or preferences (like avoiding dairy or nuts), live with a picky eater, or just want a healthier alternative to ice cream that's still cold and refreshing and satisfies your sweet tooth.
A heat-resistant steering wheel cover so you don't have to hop in your car on a blazing day, only to be met with your steering wheel feeling like a sizzling hot plate. This accessory keeps your steering wheel at a cool, comfy temperature so you can drive without wincing every time you touch it.

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Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

timean hour ago

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

PARIS -- If any force dominated the global fashion industry this season — eclipsing fabric, form and even the wildest silhouettes — it was the spectacle of celebrity. In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event. Beyoncé and Jay-Z didn't just attend Louis Vuitton's blockbuster show — they became the show. As they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star. As the industry's spring season wraps up Sunday, it's clear: Fashion's global audience is focused less on what's worn and more on who's wearing it. This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before. 'It's about celebrity clickbait, and it's at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,' said Anna Barr, a fashion magazine editor who attended shows. Beyoncé's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn't in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star. The pop star's head-to-toe denim — custom Louis Vuitton by Pharrell Williams — wasn't just viral. Within 24 hours, clips of her arrival amassed millions of views on TikTok, outpacing even Louis Vuitton's own campaign content. When Williams presented her with a Speedy bag straight from the runway in the Paris dusk, the moment went viral — underlining that Beyoncé isn't just an attendee, but a face of Louis Vuitton's creative vision. But even as Beyoncé's look became the week's most shared image, her presence in Paris also sparked debate: a Buffalo Soldiers T-shirt she wore during her 'Cowboy Carter' tour ignited criticism from some Indigenous and Mexican communities, reminding the industry that every viral moment can be a flash point. This is the new dynamic of luxury: The most coveted runway seat is now in your hand, and what matters most isn't just what you see, but who you see wearing it. What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don't just stage shows — they produce spectacles. Williams, Louis Vuitton's showman-in-chief, turned his runway into a snakes-and-ladders fantasy with a guest list to match: Beyoncé, Jay-Z, K-pop royalty J-Hope and Jackson Wang, reggaeton star Karol G, and Hollywood names like Bradley Cooper and Mason Thames. Each arrival triggered waves of posts and stories — making the crowd as newsworthy as the collection itself. The modern runway has become a stage for celebrity, where the applause is measured in views and viral moments, and the line between performer and spectator disappears. No other force is shifting menswear trends faster than K-pop. This season, stars like J-Hope, Jackson Wang, GOT7's Bambam, and NCT's Yuta were everywhere, livestreaming shows and igniting fashion frenzies from Seoul to Sao Paulo. These idols are both tastemakers and trend translators, instantly transmitting what they see in Paris to millions of fans. Their attendance has become a commercial event in itself, driving the adoption of new styles on a global scale. Even the clothes themselves now chase celebrity. Beyoncé's ' Cowboy Carter ' moment and Louis Vuitton's nod to Western style sent cowboy hats, flared denim, and rhinestone shirts trending worldwide. Brands scramble to turn these viral moments into wearable trends — knowing that what Queen Bey wears in Paris will be copied in malls and on apps within weeks. 'We make fashion, but we're a house of travel,' Williams told reporters. In truth, it's the celebrity's journey through fashion that matters most. The old fashion cycle is gone. It's been said before. Where trends once took months to trickle down, now a celebrity-worn look can reach the high street soon after the show lights dim. TikTok and fast fashion brands move at the speed of the repost. At Hermès, even the discreet luxury of woven leather tees and wide trousers took on new meaning as athletes and music stars documented their attendance. Their posts quickly turn exclusive details into mass-market 'must-haves.' Shein and Temu, the global fast-fashion juggernauts, have weaponized the viral moment — turning celebrity sightings into shoppable trends worldwide, sometimes in a matter of hours. The result: What debuts on the Paris catwalk can show up in online shopping carts from Atlanta to Addis Ababa almost instantly. Beneath the celebrity glow, classic trends endure. Streetwear is still king, with oversized silhouettes, soft tailoring and activewear influences everywhere from Dior to Dolce & Gabbana. The Hermès 'cool city guy' and Dolce's pajama dressing — rumpled but rich — are direct answers to how men want to live and move now. But even these trends go mainstream through star power, not just design. The models might debut the look, but it's the front-row faces who make it stick. The celebrity ascendancy isn't just a front-row phenomenon — it's woven into the industry itself. When LVMH 's Bernard Arnault tapped Williams, a global pop icon, to lead Louis Vuitton menswear in 2023, it wasn't just a creative risk. It was a declaration that celebrity now runs the show. All this spectacle reflects a bigger shift. Fashion isn't just about what's in — it's about who's in the room, and who's watching. At Armani in Milan, at Saint Laurent in Paris, at every show, a galaxy of K-pop, Hollywood, and music stars now drive the narrative. For Gen Z and Alpha, the runway is no longer about aspiration — it's about participation, sharing, and living in the moment. The 'show' has become the product. In 2025, the hottest look in men's fashion isn't a garment — it's the spectacle. In the world's most-watched runway season, celebrity is the new couture, and every scroll puts you in the front row.

Beyoncé and Jay-Z steal the spotlight at Louis Vuitton's Paris Fashion Week show: ‘Queen Bey effect'
Beyoncé and Jay-Z steal the spotlight at Louis Vuitton's Paris Fashion Week show: ‘Queen Bey effect'

New York Post

time12 hours ago

  • New York Post

Beyoncé and Jay-Z steal the spotlight at Louis Vuitton's Paris Fashion Week show: ‘Queen Bey effect'

PARIS — If any force dominated the global fashion industry this season — eclipsing fabric, form and even the wildest silhouettes — it was the spectacle of celebrity. In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event. Beyoncé and Jay-Z didn't just attend Louis Vuitton's blockbuster show — they became the show. Advertisement 4 Beyoncé and Jay-Z at the Louis Vuitton Menswear Show in Paris on June 24, 2025. Photo byAs they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star. As the industry's spring season wraps up Sunday, it's clear: Fashion's global audience is focused less on what's worn and more on who's wearing it. Advertisement This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before. 'It's about celebrity clickbait, and it's at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,' said Anna Barr, a fashion magazine editor who attended shows. Beyoncé's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn't in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star. 4 Beyoncé wore a denim outfit seemingly inspired by her 'Cowboy Carter.' Photo byBeyoncé's denim look goes viral Advertisement The pop star's head-to-toe denim — custom Louis Vuitton by Pharrell Williams — wasn't just viral. Within 24 hours, clips of her arrival amassed millions of views on TikTok, outpacing even Louis Vuitton's own campaign content. When Williams presented her with a Speedy bag straight from the runway in the Paris dusk, the moment went viral — underlining that Beyoncé isn't just an attendee, but a face of Louis Vuitton's creative vision. But even as Beyoncé's look became the week's most shared image, her presence in Paris also sparked debate: a Buffalo Soldiers T-shirt she wore during her 'Cowboy Carter' tour ignited criticism from some Indigenous and Mexican communities, reminding the industry that every viral moment can be a flash point. 4 The singer also wore a cowboy hat to the Louis Vuitton show. Getty Images Advertisement This is the new dynamic of luxury: The most coveted runway seat is now in your hand, and what matters most isn't just what you see, but who you see wearing it. Show, not just tell: Fashion as spectacle What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don't just stage shows — they produce spectacles. Williams, Louis Vuitton's showman-in-chief, turned his runway into a snakes-and-ladders fantasy with a guest list to match: Beyoncé, Jay-Z, K-pop royalty J-Hope and Jackson Wang, reggaeton star Karol G, and Hollywood names like Bradley Cooper and Mason Thames. Each arrival triggered waves of posts and stories — making the crowd as newsworthy as the collection itself. The modern runway has become a stage for celebrity, where the applause is measured in views and viral moments, and the line between performer and spectator disappears. 4 Pharrell Williams greeting Beyoncé at the show. AFP via Getty Images No other force is shifting menswear trends faster than K-pop. This season, stars like J-Hope, Jackson Wang, GOT7's Bambam, and NCT's Yuta were everywhere, livestreaming shows and igniting fashion frenzies from Seoul to Sao Paulo. These idols are both tastemakers and trend translators, instantly transmitting what they see in Paris to millions of fans. Their attendance has become a commercial event in itself, driving the adoption of new styles on a global scale. 'Queen Bey' effect Advertisement Even the clothes themselves now chase celebrity. Beyoncé's 'Cowboy Carter' moment and Louis Vuitton's nod to Western style sent cowboy hats, flared denim, and rhinestone shirts trending worldwide. Brands scramble to turn these viral moments into wearable trends — knowing that what Queen Bey wears in Paris will be copied in malls and on apps within weeks. 'We make fashion, but we're a house of travel,' Williams told reporters. In truth, it's the celebrity's journey through fashion that matters most. Advertisement The old fashion cycle is gone. It's been said before. Where trends once took months to trickle down, now a celebrity-worn look can reach the high street soon after the show lights dim. TikTok and fast fashion brands move at the speed of the repost. At Hermès, even the discreet luxury of woven leather tees and wide trousers took on new meaning as athletes and music stars documented their attendance. Their posts quickly turn exclusive details into mass-market 'must-haves.' Shein and Temu, the global fast-fashion juggernauts, have weaponized the viral moment — turning celebrity sightings into shoppable trends worldwide, sometimes in a matter of hours. The result: What debuts on the Paris catwalk can show up in online shopping carts from Atlanta to Addis Ababa almost instantly. Beneath the celebrity glow, classic trends endure. Streetwear is still king, with oversized silhouettes, soft tailoring and activewear influences everywhere from Dior to Dolce & Gabbana. Advertisement The Hermès 'cool city guy' and Dolce's pajama dressing — rumpled but rich — are direct answers to how men want to live and move now. But even these trends go mainstream through star power, not just design. The models might debut the look, but it's the front-row faces who make it stick. The celebrity ascendancy isn't just a front-row phenomenon — it's woven into the industry itself. When LVMH 's Bernard Arnault tapped Williams, a global pop icon, to lead Louis Vuitton menswear in 2023, it wasn't just a creative risk. It was a declaration that celebrity now runs the show. Everyone's invited now All this spectacle reflects a bigger shift. Fashion isn't just about what's in — it's about who's in the room, and who's watching. At Armani in Milan, at Saint Laurent in Paris, at every show, a galaxy of K-pop, Hollywood, and music stars now drive the narrative. Advertisement For Gen Z and Alpha, the runway is no longer about aspiration — it's about participation, sharing, and living in the moment. The 'show' has become the product. In 2025, the hottest look in men's fashion isn't a garment — it's the spectacle. In the world's most-watched runway season, celebrity is the new couture, and every scroll puts you in the front row.

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend
Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

The Hill

time14 hours ago

  • The Hill

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

PARIS (AP) — If any force dominated the global fashion industry this season — eclipsing fabric, form and even the wildest silhouettes — it was the spectacle of celebrity. In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event. Beyoncé and Jay-Z didn't just attend Louis Vuitton's blockbuster show — they became the show. As they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star. As the industry's spring season wraps up Sunday, it's clear: Fashion's global audience is focused less on what's worn and more on who's wearing it. This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before. 'It's about celebrity clickbait, and it's at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,' said Anna Barr, a fashion magazine editor who attended shows. Beyoncé's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn't in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star. The pop star's head-to-toe denim — custom Louis Vuitton by Pharrell Williams — wasn't just viral. Within 24 hours, clips of her arrival amassed millions of views on TikTok, outpacing even Louis Vuitton's own campaign content. When Williams presented her with a Speedy bag straight from the runway in the Paris dusk, the moment went viral — underlining that Beyoncé isn't just an attendee, but a face of Louis Vuitton's creative vision. But even as Beyoncé's look became the week's most shared image, her presence in Paris also sparked debate: a Buffalo Soldiers T-shirt she wore during her 'Cowboy Carter' tour ignited criticism from some Indigenous and Mexican communities, reminding the industry that every viral moment can be a flash point. This is the new dynamic of luxury: The most coveted runway seat is now in your hand, and what matters most isn't just what you see, but who you see wearing it. What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don't just stage shows — they produce spectacles. Williams, Louis Vuitton's showman-in-chief, turned his runway into a snakes-and-ladders fantasy with a guest list to match: Beyoncé, Jay-Z, K-pop royalty J-Hope and Jackson Wang, reggaeton star Karol G, and Hollywood names like Bradley Cooper and Mason Thames. Each arrival triggered waves of posts and stories — making the crowd as newsworthy as the collection itself. The modern runway has become a stage for celebrity, where the applause is measured in views and viral moments, and the line between performer and spectator disappears. No other force is shifting menswear trends faster than K-pop. This season, stars like J-Hope, Jackson Wang, GOT7's Bambam, and NCT's Yuta were everywhere, livestreaming shows and igniting fashion frenzies from Seoul to Sao Paulo. These idols are both tastemakers and trend translators, instantly transmitting what they see in Paris to millions of fans. Their attendance has become a commercial event in itself, driving the adoption of new styles on a global scale. Even the clothes themselves now chase celebrity. Beyoncé's ' Cowboy Carter ' moment and Louis Vuitton's nod to Western style sent cowboy hats, flared denim, and rhinestone shirts trending worldwide. Brands scramble to turn these viral moments into wearable trends — knowing that what Queen Bey wears in Paris will be copied in malls and on apps within weeks. 'We make fashion, but we're a house of travel,' Williams told reporters. In truth, it's the celebrity's journey through fashion that matters most. The old fashion cycle is gone. It's been said before. Where trends once took months to trickle down, now a celebrity-worn look can reach the high street soon after the show lights dim. TikTok and fast fashion brands move at the speed of the repost. At Hermès, even the discreet luxury of woven leather tees and wide trousers took on new meaning as athletes and music stars documented their attendance. Their posts quickly turn exclusive details into mass-market 'must-haves.' Shein and Temu, the global fast-fashion juggernauts, have weaponized the viral moment — turning celebrity sightings into shoppable trends worldwide, sometimes in a matter of hours. The result: What debuts on the Paris catwalk can show up in online shopping carts from Atlanta to Addis Ababa almost instantly. Beneath the celebrity glow, classic trends endure. Streetwear is still king, with oversized silhouettes, soft tailoring and activewear influences everywhere from Dior to Dolce & Gabbana. The Hermès 'cool city guy' and Dolce's pajama dressing — rumpled but rich — are direct answers to how men want to live and move now. But even these trends go mainstream through star power, not just design. The models might debut the look, but it's the front-row faces who make it stick. The celebrity ascendancy isn't just a front-row phenomenon — it's woven into the industry itself. When LVMH 's Bernard Arnault tapped Williams, a global pop icon, to lead Louis Vuitton menswear in 2023, it wasn't just a creative risk. It was a declaration that celebrity now runs the show. All this spectacle reflects a bigger shift. Fashion isn't just about what's in — it's about who's in the room, and who's watching. At Armani in Milan, at Saint Laurent in Paris, at every show, a galaxy of K-pop, Hollywood, and music stars now drive the narrative. For Gen Z and Alpha, the runway is no longer about aspiration — it's about participation, sharing, and living in the moment. The 'show' has become the product. In 2025, the hottest look in men's fashion isn't a garment — it's the spectacle. In the world's most-watched runway season, celebrity is the new couture, and every scroll puts you in the front row.

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