Tuesday appoints Mangesh Zemse as Creative Director
Zemse brings more than 15 years of experience working across a wide range of sectors including fashion, FMCG, healthcare and film. Throughout his career, he has led integrated campaigns and design projects for both global and regional brands, with a focus on combining strategic thinking with strong visual storytelling.
His work has been recognised at major industry awards including Cannes Lions, Dubai Lynx, The One Show, Clio, London International Awards and the Loeries. In addition to his creative portfolio, Zemse has also served as a jury member at the AME Awards and the New York Festivals Global Awards.
Commenting on the appointment, Alok Gadkar, Co-Founder, CEO and Chief Creative Officer at Tuesday Communications, said: 'Mangesh is a wiz with ideas. We like how he taps behaviour and research and delivers it through stunning visual craft. It's a thrill to have him in the mix. We look forward to producing great work together.'
Zemse will work across a number of key client engagements, contributing to the agency's roster of clients.
Earlier this year, in February, Tuesday also was awarded the creative mandate for Union Coop to develop content and communication strategies that align with the brand's positioning, adding to the agency's portfolio.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
a day ago
- Campaign ME
Why smart CMOs are quietly outsourcing entire functions
There's a quiet transformation reshaping global marketing departments – and it's changing the game for good. As highlighted at the 'CMOs in the Spotlight – Creativity, Longevity and Business Impact' panel at Cannes Lions Creativity Festival 2025, modern CMOs are evolving beyond traditional roles. They're becoming business architects who expertly balance creativity, commercial rigor, and strategic collaboration. In an era where agility, ROI, and strategic thinking are everything, many Chief Marketing Officers are dismantling legacy marketing structures and outsourcing entire functions to specialist strategic partners. The results are clear: Leaner teams Better ROI More time to actually think And some of the world's best-performing brands are reaping the rewards. CMOs in the spotlight -shift from in-house to impact Recent data from Gartner's CMO Spend and Strategy Survey 2024 shows nearly 60 per cent of CMOs are increasing reliance on external agencies or partners for core marketing functions such as content production, brand strategy, and performance marketing. This shift is not tactical–it's deeply strategic. The new marketing model enables brands to stay lean, agile, and relentlessly focused on long-term growth instead of short-term deliverables. As Forrester's 2024 Marketing Predictions put it: 'The future marketing team will look more like a control tower and less like an assembly line.' During the Cannes Lions panel, industry leaders underscored how the best CMOs are moving from operational managers to ecosystem architects. By partnering strategically, they create nimble marketing organizations capable of adapting to rapid market changes while staying true to brand purpose. What are CMOs outsourcing? Brand Strategy: External strategists bring objectivity, trend foresight, and cross-industry intelligence. External strategists bring objectivity, trend foresight, and cross-industry intelligence. Creative Development: Great ideas can come from anywhere–decentralized global creative hubs tap into diverse talent pools beyond internal teams. Great ideas can come from anywhere–decentralized global creative hubs tap into diverse talent pools beyond internal teams. Content Production: Demand for speed and scale is met by studios that produce, iterate, and localize content rapidly. Demand for speed and scale is met by studios that produce, iterate, and localize content rapidly. Marketing Operations & Automation: With increasingly complex MarTech stacks, external experts maximize ROI and reduce operational drag. Who's Doing It Well? Coca-Cola Coca-Cola operates a networked marketing model involving over 200 partners globally working within a unified brand strategy. This approach powered campaigns like Real Magic, reducing internal complexity while unlocking creativity. Nestlé Nestlé consolidated its marketing into regional hubs and outsourced functions such as content production and media planning. This model accelerated content delivery across 180+ markets and improved efficiency, allowing internal teams to focus on brand purpose, sustainability storytelling, and product innovation. Airbnb Instead of scaling a large internal team, Airbnb partners with expert brand studios and local creators. Their 2023 Made Possible by Hosts campaign combined authenticity with agility, delivering powerful storytelling without bloating headcount. Why this works Leaner Teams, Stronger Focus By outsourcing strategic functions, CMOs free internal teams from daily executional fire drills and focus on big-picture challenges–customer experience, innovation, and market expansion. Better ROI Flexible cost models replace fixed overheads, paying for impact rather than headcount. According to McKinsey, companies that outsource strategically can save 15–25 per cent in costs and boost marketing effectiveness by up to 40 per cent. Time to Think In today's environment, attention is currency–not just for consumers, but for leaders. Delegating operational tasks gives CMOs time to reimagine their brands, lead digital transformation, and craft meaningful customer journeys. What this means for the future of marketing At GVGL, we witness this transformation daily. As strategic partners to global brands across Europe, Africa, Asia, and the Middle East, we don't just execute campaigns–we help drive business transformation. Our collaborations with clients like Bayer, Heineken, Novo Nordisk, and Unilever demonstrate that the future belongs to brands that think boldly, collaborate deeply, and operate lean. The old model of siloed teams and internal execution is giving way to one that's smarter, faster, and more human. And the best CMOs? They're not afraid to let go – because they understand real control comes from clarity, not micromanagement. In a world where marketing leaders must deliver more with less, those embracing external strategic partners are leading the way. This is not outsourcing for mere efficiency–it's partnering for excellence. If your marketing feels stretched, reactive, or weighed down by execution, maybe it's time to ask: What could your brand achieve if your team had more time to lead–and less pressure to produce? By GVGL Marketing Management CEO, Ebru Tuygun
Campaign ME
a day ago
- Campaign ME
Tuesday appoints Mangesh Zemse as Creative Director
Tuesday Communications has announced the appointment of Mangesh Zemse as Creative Director, as the agency continues to strengthen its creative leadership and expand its regional capabilities. Zemse brings more than 15 years of experience working across a wide range of sectors including fashion, FMCG, healthcare and film. Throughout his career, he has led integrated campaigns and design projects for both global and regional brands, with a focus on combining strategic thinking with strong visual storytelling. His work has been recognised at major industry awards including Cannes Lions, Dubai Lynx, The One Show, Clio, London International Awards and the Loeries. In addition to his creative portfolio, Zemse has also served as a jury member at the AME Awards and the New York Festivals Global Awards. Commenting on the appointment, Alok Gadkar, Co-Founder, CEO and Chief Creative Officer at Tuesday Communications, said: 'Mangesh is a wiz with ideas. We like how he taps behaviour and research and delivers it through stunning visual craft. It's a thrill to have him in the mix. We look forward to producing great work together.' Zemse will work across a number of key client engagements, contributing to the agency's roster of clients. Earlier this year, in February, Tuesday also was awarded the creative mandate for Union Coop to develop content and communication strategies that align with the brand's positioning, adding to the agency's portfolio.
Zawya
25-06-2025
- Zawya
Union Coop reaffirms supply chain stability and commitment to supporting local products amid regional developments
Dubai, UAE: Union Coop has reiterated its full readiness and operational preparedness to ensure the continued availability of essential consumer goods in light of ongoing regional tensions. The retail cooperative emphasized that its operational plans and supply chains are functioning with high efficiency and advanced flexibility. Union Coop stated that it maintains a sufficient strategic stock of essential consumer goods, particularly locally produced items, highlighting that prioritizing national products remains a strategic focus and the first line of defense in addressing potential supply chain challenges. Commenting on the matter, Mr. Mohamed Al Hashemi, CEO of Union Coop, said: "Our expansion plans and the opening of new branches have directly contributed to increasing our strategic storage capacity and enhancing operational efficiency. Additionally, they have allowed us to allocate more space for the continuous and balanced availability of local products across all regions." He added that the cooperative has already initiated steps to broaden partnerships with local suppliers and support national industries as part of its wider efforts to achieve self-sufficiency and enhance food security, in alignment with the UAE's economic plans and national strategies. Mr. Al Hashemi further highlighted Union Coop's proven track record in crisis management, referencing its pivotal role during past challenges such as the COVID-19 pandemic. The cooperative succeeded in maintaining market stability and uninterrupted product availability, thereby reinforcing public confidence in its national and economic role. He reaffirmed the cooperative's ongoing commitment to the community, noting that all Union Coop branches operate under flexible and well-calculated plans to ensure the availability of essential items and services at all times. Continuous coordination is underway with relevant authorities to bolster readiness and effectively respond to any unforeseen developments.
